Inventor
SHEPPARD MICHAEL RICHARD
US10 patents
Patents
10 patentsUS12450620B2Oct 21, 2025
Methods and apparatus to generate audience metrics using matrix analysis
NIELSEN CO US LLC2 citations72
US12008587B2Jun 11, 2024
Methods and apparatus to generate audience metrics using matrix analysis
NIELSEN CO US LLC3 citations72
US10333882B2Jun 25, 2019
Methods and apparatus to estimate demographics of users employing social media
NIELSEN CO US LLC5 citations68
US12393957B2Aug 19, 2025
Methods and apparatus to estimate de-duplicated unknown total audience sizes based on partial information of known audiences
NIELSEN CO US LLC0 citations60
US11741485B2Aug 29, 2023
Methods and apparatus to estimate de-duplicated unknown total audience sizes based on partial information of known audiences
NIELSEN CO US LLC0 citations60
US11496433B2Nov 8, 2022
Methods and apparatus to estimate demographics of users employing social media
NIELSEN CO US LLC0 citations57
US11151586B2Oct 19, 2021
Methods and apparatus to identify non-traditional asset-bundles for purchasing groups using social media
NIELSEN CO US LLC0 citations52
US12154130B2Nov 26, 2024
Methods and apparatus to estimate unique audience sizes across multiple intersecting platforms
NIELSEN CO US LLC0 citations51
US12120391B2Oct 15, 2024
Methods and apparatus to estimate audience sizes and durations of media accesses
NIELSEN CO US LLC0 citations50
US10565601B2Feb 18, 2020
Methods and apparatus to identify non-traditional asset-bundles for purchasing groups using social media
NIELSEN CO US LLC0 citations43