Inventor

PRADEEP ANANTHA

US57 patents

⚠️ This page may combine multiple inventors who share the name “PRADEEP ANANTHA”. Patents are grouped by organization below to help distinguish them — per-person disambiguation is on the roadmap.

PRADEEP ANANTHA

PRADEEP ANANTHA

Content based selection and meta tagging of advertisement breaks

Analysis of controlled and automatic attention for introduction of stimulus material

Analysis of the mirror neuron system for evaluation of stimulus

Neuro-response data synchronization

Consumer experience portrayal effectiveness assessment system

Neuro-response stimulus and stimulus attribute resonance estimator

Analysis of marketing and entertainment effectiveness using magnetoencephalography

Audience response analysis using simultaneous electroencephalography (EEG) and functional magnetic resonance imaging (fMRI)

Analysis of marketing and entertainment effectiveness using central nervous system, autonomic nervous system, and effector data

Protocol generator and presenter device for analysis of marketing and entertainment effectiveness

Neuro-physiology and neuro-behavioral based stimulus targeting system

Location aware presentation of stimulus material

Consumer experience assessment system

Advertisement exchange using neuro-response data

Methods and apparatus for providing video with embedded media

Intracluster content management using neuro-response priming data

Effective virtual reality environments for presentation of marketing materials

Effective virtual reality environments for presentation of marketing materials

Neuro-response evaluated stimulus in virtual reality environments

Content based selection and meta tagging of advertisement breaks

Stimulus placement system using subject neuro-response measurements

Neuro-feedback based stimulus compression device

Intracluster content management using neuro-response priming data

Methods and apparatus for providing video with embedded media

Methods and apparatus for providing personalized media in video

Multimedia advertisement exchange

Methods and apparatus for providing alternate media for video decoders

Shark repellent system

System and method for fermentation

Dry electrodes for electroencephalography

Apparatus and method for dispensing an additive into a beverage

NIELSEN CO US LLC

Neuro-informatics repository system

Stimulus placement system using subject neuro-response measurements

Methods and apparatus to identify a mood of media

Neuro-physiology and neuro-behavioral based stimulus targeting system

Analysis of controlled and automatic attention for introduction of stimulus material

Analysis of controlled and automatic attention for introduction of stimulus material

Methods and apparatus for providing personalized media in video

Neuro-response stimulus and stimulus attribute resonance estimator

Neuro-response stimulus and stimulus attribute resonance estimator

Generating ratings predictions using neuro-response data

Methods and apparatus to identify a mood of media

Analysis of controlled and automatic attention for introduction of stimulus material

Methods and apparatus to identify a mood of media

Neurological profiles for market matching and stimulus presentation

NIELSEN CONSUMER LLC

Content based selection and meta tagging of advertisement breaks

Neuro-response stimulus and stimulus attribute resonance estimator

Analysis of controlled and automatic attention for introduction of stimulus material

SMILABLES INC

Infant learning receptivity detection system

STIMSCIENCE INC

Mediation of traumatic brain injury