Inventor
Yadagiri Meghanath Macha
IN6 patents
Patents
6 patentsUS10657559B2May 19, 2020
Generating and utilizing a conversational index for marketing campaigns
ADOBE INC10 citations81
US10395272B2Aug 27, 2019
Value function-based estimation of multi-channel attributions
ADOBE INC2 citations71
US10387909B2Aug 20, 2019
Simulation-based evaluation of a marketing channel attribution model
ADOBE INC4 citations71
US11200592B2Dec 14, 2021
Simulation-based evaluation of a marketing channel attribution model
ADOBE INC0 citations61
US11093957B2Aug 17, 2021
Techniques to quantify effectiveness of site-wide actions
ADOBE INC0 citations47
US12561222B2Feb 24, 2026
Reducing bias in machine learning models utilizing a fairness deviation constraint and decision matrix
ADOBE INC0 citations44