US10390201B2ActiveUtilityA1

Interactive closure device and beverage container

85
Assignee: PEPSICO INCPriority: Jul 13, 2017Filed: Jul 13, 2017Granted: Aug 20, 2019
Est. expiryJul 13, 2037(~11 yrs left)· nominal 20-yr term from priority
Inventors:Ryan CampbellBruno Telesca
H04W 4/21B65D 1/0246B65D 51/245G06K 19/07758B65D 2203/10B65D 41/04H04W 4/80B65B 7/2835G06K 19/07345H04B 5/0037B65D 85/72B65B 7/28B65D 51/24B65D 1/02G06K 19/077H04B 5/79
85
PatentIndex Score
3
Cited by
6
References
44
Claims

Abstract

An interactive beverage container includes a beverage container that defines an opening which may be sealed by a closure. The closure may further include circuitry that is configured to transmit data to a mobile device. When the closure is in a closed configuration with the closure attached to the opening, the circuitry does not transmit data to the mobile device and when the closure is in an open configuration with the closure removed from the opening, the circuitry transmits data to the mobile device. The data may include nutritional information, marketing materials, videos, track loyalty programs, and/or provide games or contests.

Claims

exact text as granted — not AI-modified
What is claimed is: 
     
       1. An interactive beverage container, comprising: a bottle; a cap for closing the beverage container by sealing an opening of the bottle; and circuitry attached to the cap, the circuitry configured to transmit data over a broadcast area, wherein when the beverage container is closed by the cap, the broadcast area of the circuitry does not extend outside the bottle, wherein when the beverage container is open, the broadcast area extends out from the cap and the data is receivable by a mobile device within the broadcast area, and wherein the broadcast area extends in a direction normal to an underside of the cap. 
     
     
       2. The interactive beverage container of  claim 1 , wherein the data is transferred to the mobile device by a radio frequency. 
     
     
       3. The interactive beverage container of  claim 1 , wherein the circuitry is attached and sealed to the underside of the cap. 
     
     
       4. The interactive beverage container of  claim 1 , wherein the circuitry is embedded within the cap. 
     
     
       5. The interactive beverage container of  claim 1 , wherein the broadcast area extends a distance that is less than the height of the beverage container. 
     
     
       6. The interactive beverage container of  claim 1 , wherein a shielding element is embedded within the cap and wherein the shielding element prevents the transmission of the data through the cap. 
     
     
       7. The interactive beverage container of  claim 1 , wherein the data transferred from the circuitry enables the mobile device to access audio or video content over a network. 
     
     
       8. The interactive beverage container of  claim 1 , wherein the data transferred from the circuitry enables the mobile device to access content over a network, and wherein the content is dependent on the geographic location of the mobile device. 
     
     
       9. The interactive beverage container of  claim 1 , wherein the data transferred from the circuitry enables the mobile device to access content over a network, and wherein the content is dependent on the time of access to the content by the mobile device. 
     
     
       10. The interactive beverage container of  claim 1 , wherein the circuitry is an NFC tag. 
     
     
       11. A closure for a beverage container, the closure comprising: a top wall; an annular skirt extending downward from the top wall; and circuitry coupled to the top wall and configured to transmit radio signals; wherein the radio signals do not pass through the annular wall skirt and are receivable by a mobile device only when the closure is not attached to a beverage container, and wherein a shielding element is embedded within the top wall and the annular skirt. 
     
     
       12. The closure of  claim 11 , wherein the circuitry is embedded within the top wall. 
     
     
       13. The closure of  claim 11 , wherein the circuitry is attached and sealed to an underside of the top wall. 
     
     
       14. The closure of  claim 11 , wherein the circuitry is configured to transmit radio signals toward and within a beverage container that the closure is secured to. 
     
     
       15. The closure of  claim 14 , wherein the circuitry is configured to transmit radio signals no farther than the maximum height of the beverage container. 
     
     
       16. A method of transmitting data from a beverage container to a mobile device, the method comprising: receiving power electromagnetically at a communication chip of a beverage container closure to activate the communication chip; and transmitting data from the communication chip only in a direction of an open end of the closure when the closure is not attached to a beverage container, the data receivable by a mobile device, wherein the communication chip transmits data in a direction normal to an underside of the closure. 
     
     
       17. The method of transmitting data of  claim 16 , further comprising transmitting second data from the communication chip when the closure attached to a beverage container, wherein the second data is different from the first data. 
     
     
       18. An interactive beverage container, comprising: a bottle; a cap for closing the beverage container by sealing an opening of the bottle; and circuitry attached to the cap, the circuitry configured to transmit data over a broadcast area, wherein when the beverage container is closed by the cap, the broadcast area of the circuitry does not extend outside the bottle, wherein when the beverage container is open, the broadcast area extends out from the cap and the data is receivable by a mobile device within the broadcast area, and wherein a shielding element is embedded within the cap and wherein the shielding element prevents the transmission of the data through the cap. 
     
     
       19. An interactive beverage container, comprising: a bottle; a cap for closing the beverage container by sealing an opening of the bottle; and circuitry attached to the cap, the circuitry configured to transmit first data over a first broadcast area and second data over a second broadcast area, wherein when the beverage container is closed by the cap, the first broadcast area of the circuitry does not extend outside the bottle, wherein when the beverage container is closed by the cap, the second broadcast area of the circuitry extends outside the bottle, and wherein when the beverage container is open, the first broadcast area extends out from the cap and the first data is receivable by a mobile device within the first broadcast area. 
     
     
       20. The interactive beverage container of  claim 18 , wherein the circuitry is attached and sealed to an underside of the cap. 
     
     
       21. A closure for a beverage container, the closure comprising: a top wall; an annular skirt extending downward from the top wall; and circuitry coupled to the top wall and configured to transmit radio signals; wherein the radio signals do not pass through the annular skirt and are receivable by a mobile device only when the closure is not attached to a beverage container, wherein the circuitry is configured to transmit the radio signals toward and within a beverage container that the closure is secured to. 
     
     
       22. The closure of  claim 21 , wherein a shielding element is embedded within the top wall and the annular skirt. 
     
     
       23. The closure of  claim 21 , wherein the circuitry is configured to transmit second radio signals, and wherein the second radio signals are receivable by a mobile device when the closure is attached to the beverage container. 
     
     
       24. A method of transmitting data from a beverage container to a mobile device, the method comprising: receiving power electromagnetically at a communication chip of a beverage container closure to activate the communication chip; and transmitting first data from the communication chip only in a direction of an open end of the closure when the closure is not attached to a beverage container, the data receivable by a mobile device, and transmitting second data from the communication chip when the closure attached to a beverage container, wherein the second data is different from the first data. 
     
     
       25. The method of transmitting data of  claim 24 , wherein the communication chip transmits data in a direction normal to an underside of the closure. 
     
     
       26. The interactive beverage container of  claim 18 , wherein the data is transferred to the mobile device by a radio frequency. 
     
     
       27. The interactive beverage container of  claim 18 , wherein the circuitry is embedded within the cap. 
     
     
       28. The interactive beverage container of  claim 18 , wherein the broadcast area extends a distance that is less than the height of the beverage container. 
     
     
       29. The interactive beverage container of  claim 19 , wherein a shielding element is embedded within the cap and wherein the shielding element prevents the transmission of the data through the cap. 
     
     
       30. The interactive beverage container of  claim 18 , wherein the data transferred from the circuitry enables the mobile device to access audio or video content over a network. 
     
     
       31. The interactive beverage container of  claim 18 , wherein the data transferred from the circuitry enables the mobile device to access content over a network, and wherein the content is dependent on the geographic location of the mobile device. 
     
     
       32. The interactive beverage container of  claim 18 , wherein the data transferred from the circuitry enables the mobile device to access content over a network, and wherein the content is dependent on the time of access to the content by the mobile device. 
     
     
       33. The interactive beverage container of  claim 18 , wherein the circuitry is an NFC tag. 
     
     
       34. The interactive beverage container of  claim 19 , wherein the data is transferred to the mobile device by a radio frequency. 
     
     
       35. The interactive beverage container of  claim 19 , wherein the circuitry is embedded within the cap. 
     
     
       36. The interactive beverage container of  claim 19 , wherein the broadcast area extends a distance that is less than the height of the beverage container. 
     
     
       37. The interactive beverage container of  claim 19 , wherein the data transferred from the circuitry enables the mobile device to access audio or video content over a network. 
     
     
       38. The interactive beverage container of  claim 19 , wherein the data transferred from the circuitry enables the mobile device to access content over a network, and wherein the content is dependent on the geographic location of the mobile device. 
     
     
       39. The interactive beverage container of  claim 19 , wherein the data transferred from the circuitry enables the mobile device to access content over a network, and wherein the content is dependent on the time of access to the content by the mobile device. 
     
     
       40. The interactive beverage container of  claim 19 , wherein the circuitry is an NFC tag. 
     
     
       41. The closure of  claim 21 , wherein the circuitry is embedded within the top wall. 
     
     
       42. The closure of  claim 21 , wherein the circuitry is attached and sealed to an underside of the top wall. 
     
     
       43. The closure of  claim 21 , wherein the circuitry is configured to transmit radio signals no farther than the maximum height of the beverage container. 
     
     
       44. The interactive beverage container of  claim 19 , wherein the circuitry is attached and sealed to an underside of the cap.

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