Device functionality-based content selection

Abstract

Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

What is claimed is: 
     
       1. A system for functionality-based content selection, comprising:
 a data processing system including one or more processors to: 
 receive, from a first provider device, first input indicating a first media item eligible for presentation to client devices; 
 identify, for the first media item, a first presentation preference established for the first media item by the first provider device that configures the first media item to receive one of skippable content items or content items that are not skippable; 
 receive, responsive to execution of a script at a client device presenting the first media item, a request for content to be provided to the client device, the request generated to include an indication about the first media item, and the first presentation preference; 
 determine, from the indication in the request and based on a capability of the client device, that the client device presents the first media item established with the first presentation preference to receive skippable content items; and 
 select, responsive to the request and the capability of the client device, from among at least the skippable content items and the content items that are not skippable, a first skippable content item to provide with the first media item, the first skippable content item selected by the data processing system based on the determination that the client device presents the first media item configured to skip presentation of content items. 
 
     
     
       2. The system of  claim 1 , wherein the first skippable content item comprises audio content. 
     
     
       3. The system of  claim 1 , wherein the first provider device corresponds to a first source different than a second source of a second provider device. 
     
     
       4. The system of  claim 1 , wherein the first provider device corresponds to a first video stream different than a second video stream of a second provider device. 
     
     
       5. The system of  claim 1 , wherein the first provider device grants permission to the client device to access the first media item, and the client device accesses the first media item responsive to the permission. 
     
     
       6. The system of  claim 1 , wherein the first provider device establishes the first presentation preference responsive to the client device having a capability to skip content items. 
     
     
       7. The system of  claim 1 , wherein the first provider device establishes the first presentation preference responsive to the client device being permitted to access the first media item. 
     
     
       8. The system of  claim 1 , wherein the first provider device establishes the first presentation preference that configures the first media item to receive the one of the skippable content items or the content items that are not skippable based on a video channel type or a video stream type. 
     
     
       9. The system of  claim 1 , wherein the first provider device establishes the first presentation preference that configures the first media item to receive the one of the skippable content items or the content items that are not skippable based on an entity providing the first media item. 
     
     
       10. The system of  claim 1 , comprising:
 the data processing system to receive the request comprising metadata about the first media item. 
 
     
     
       11. The system of  claim 1 , wherein the client device comprises a digital assistant. 
     
     
       12. The system of  claim 1 , comprising:
 the data processing system to select the first media item based on a speech processing technique. 
 
     
     
       13. The system of  claim 1 , comprising:
 the data processing system to select the first skippable content item based on a speech processing technique. 
 
     
     
       14. The system of  claim 1 , comprising:
 the data processing system to identify keywords from speech at the client device based on at least one of keyword spotting or pattern recognition. 
 
     
     
       15. A method of selecting content based on functionality, comprising:
 receiving, by a data processing system comprising one or more processors, from a first provider device, first input indicating a first media item eligible for presentation to client devices; 
 identifying, by the data processing system for the first media item, a first presentation preference established for the first media item by the first provider device that configures the first media item to receive one of skippable content items or content items that are not skippable; 
 receiving, by the data processing system responsive to execution of a script at a client device presenting the first media item, a request for content to be provided to the client device, the request generated to include an indication about the first media item, and the first presentation preference of the first media item; 
 determining, by the data processing system from the indication in the request and based on a capability of the client device, that the client device presents the first media item established with the first presentation preference to receive skippable content items; and 
 selecting, by the data processing system responsive to the request and the capability of the client device, from among at least the skippable content items and the content items that are not skippable, a first skippable content item to provide with the first media item, the first skippable content item selected by the data processing system based on the determination that the client device presents the first media item configured to skip presentation of content items. 
 
     
     
       16. The method of  claim 15 , wherein the first provider device corresponds to a first source different than a second source of a second provider device. 
     
     
       17. The method of  claim 15 , wherein the first provider device corresponds to a first video stream different than a second video stream of a second provider device. 
     
     
       18. The method of  claim 15 , wherein the first provider device establishes the first presentation preference responsive to the client device having a capability to skip content items. 
     
     
       19. The method of  claim 15 , wherein the first provider device establishes the first presentation preference that configures the first media item to receive the one of the skippable content items or the content items that are not skippable based on a video channel type or a video stream type. 
     
     
       20. The method of  claim 15 , wherein the first provider device establishes the first presentation preference that configures the first media item to receive the one of the skippable content items or the content items that are not skippable based on an entity providing the first media item.