Interactive presentation of video content and associated information

Abstract

A system is provided that presents video content on an electronic device such that, when a user swipes to dismiss the video content, non-video summary information or contextual material about the video content is automatically displayed in place of the video content. The non-video summary information is presented on a summary card dragged on-screen responsive to user swipe input. If, for example, the user swipes to dismiss a video advertisement before an informational payload of the video advertisement has been delivered, the informational payload can automatically be displayed in text format on a summary card dragged by the user in replacement of the dismissed video advertisement.

What is claimed is: 
     
       1. A method comprising:
 causing playback of video content via a display screen of an electronic device; 
 during playback of the video content, receiving a swipe input with respect to the video content via a user input mechanism of the electronic device; 
 in an automated operation performed in response to the swipe input by one or more computer processors configured to perform the automated operation, displaying in replacement of the video content a summary card dragged on-screen in realtime corresponding to the swipe input, the summary card displaying summary information pertaining to the video content; 
 in response to the summary card being dragged to a predefined terminal position, dismissing the video content; and 
 automatically commencing playback on the display screen of a next media item in a sequence of media items of which the dismissed video content forms part. 
 
     
     
       2. The method of  claim 1 , wherein the summary card is displayed continuously substantially from commencement of the swipe input until the summary card is dragged to the terminal position. 
     
     
       3. The method of  claim 1 , wherein the display screen is a touchscreen receptive to touch input, the swipe input comprising a haptic swipe gesture. 
     
     
       4. The method of  claim 1 , wherein the user input mechanism comprises a cursor control device, the swipe input comprising a cursor click-and-hold input combined with a dragging gesture. 
     
     
       5. The method of  claim 1 , wherein the summary information displayed on the summary card is non-video summary information. 
     
     
       6. The method of  claim 5 , wherein:
 the video content comprises a video advertisement; and 
 the summary card comprises a non-video advertisement, the video advertisement and the non-video advertisement pertaining to a common promotional subject. 
 
     
     
       7. The method of  claim 5 , wherein:
 the video content comprises a trailer for a movie; and 
 the summary card comprises a title card for the movie. 
 
     
     
       8. The method of  claim 5 , wherein the video content comprises one of entertainment material or educational material, the non-video summary information comprising bibliographic information about the video content. 
     
     
       9. The method of  claim 1 , further comprising:
 identifying premature cessation of the swipe input by determining that the swipe input ceases before the summary card is dragged to the terminal position; and 
 responsive to identifying the premature cessation of the swipe input, resuming playback of the video content. 
 
     
     
       10. The method of  claim 1 , further comprising:
 identifying a predefined threshold point in the video content, the threshold point being an operator-defined time value in the video content at which delivery of an informational payload of the video content is substantially completed; 
 determining timing of the swipe input relative to the threshold point in the video content; and 
 causing display of the summary card in response to and conditional upon the swipe input being received before playback of the video content reaches the threshold point. 
 
     
     
       11. A system, the system comprising:
 one or more computer processors; and 
 a memory storing instructions that, when executed by the one or more computer processors, configure the system to perform operations comprising:
 causing playback of video content via a display screen of an electronic device; 
 during playback of the video content, receiving a swipe input with respect to the video content via a user input mechanism of the electronic device; 
 in response to the swipe input, displaying in replacement of the video content a summary card dragged on-screen in realtime corresponding to the swipe input, the summary card displaying summary information pertaining to the video content; 
 in response to the summary card being dragged to a predefined terminal position, dismissing the video content; and 
 automatically commencing playback on the display screen of a next media item in a sequence of media items of which the dismissed video content forms part. 
 
 
     
     
       12. The system of  claim 11 , wherein the instructions configure the one or more computer processors to display the summary card substantially continuously from commencement of the swipe input until the summary card is dragged to the terminal position. 
     
     
       13. The system of  claim 11 , wherein the display screen is a touchscreen receptive to touch input, the swipe input comprising a haptic swipe gesture. 
     
     
       14. The system of  claim 11 , wherein the user input mechanism comprises a cursor control device, the swipe input comprising a cursor click-and-hold input combined with a dragging gesture. 
     
     
       15. The system of  claim 11 , wherein the summary information displayed on the summary card is non-video summary information. 
     
     
       16. The system of  claim 15 , wherein:
 the video content comprises a video advertisement; and 
 the summary card comprises a non-video advertisement, the video advertisement and the non-video advertisement pertaining to a common promotional subject. 
 
     
     
       17. The system of  claim 15 , wherein:
 the video content comprises a trailer for a movie; and 
 the summary card comprises a title card for the movie. 
 
     
     
       18. The system of  claim 11 , wherein the instructions further configure the one or more computer processors to:
 identify premature cessation of the swipe input by determining that the swipe input ceases before the summary card is dragged to the terminal position; and 
 responsive to identifying the premature cessation of the swipe input, resuming playback of the video content. 
 
     
     
       19. The system of  claim 11 , wherein the instructions further configure the apparatus to:
 identify a predefined threshold point in the video content, the threshold point being an operator-defined time value in the video content at which delivery of an informational payload of the video content is substantially completed; 
 determine timing of the swipe input relative to the threshold point in the video content; 
 in response to determining that the swipe input is received before playback of the video content reaches the threshold point, causing the display of the summary card in replacement of the video content; and 
 in response to determining that the swipe input is received after playback of the video content reaches the threshold point, dismissing the video content from the display screen without displaying the summary card in replacement thereof. 
 
     
     
       20. A non-transitory computer-readable storage medium, the computer-readable storage medium including instructions that when executed by a computer, cause the computer to:
 cause playback of video content via a display screen of an electronic device; 
 during playback of the video content, receiving a swipe input with respect to the video content via a user input mechanism of the electronic device; 
 in response to the swipe input, displaying in replacement of the video content a summary card dragged on-screen in realtime corresponding to the swipe input, the summary card displaying summary information pertain to the video content; 
 in response to the summary card being dragged to a predefined terminal position, dismissing the video content; and 
 automatically commence playback on the display screen of a next media item in a sequence of media items of which the dismissed video content forms part.