Packaging scheme for a plurality of consumer goods

Abstract

A packaging scheme for identifying consumer goods affiliated with, made and/or sold by a company and/or brand. The packaging scheme provides for a first product and a second product where the first product and the second product are different products, and a first package containing the first product and a second package containing both the first product and the second product. A first visual cue and/or a first packaging construction cue are associated with the first product. A second visual cue and/or a second packaging construction cue are associated with the second product, such that the first package has a first visual cue and/or a first packaging construction cue, while the second package has both a (i) first visual cue and/or a first packaging construction cue, and (ii) a second visual cue and/or a second packaging construction cue.

What is claimed is: 
     
       1. A plurality of related consumer products at least partially contained in at least two packages comprising:
 a first consumer package at least partially containing a first consumer product, said first consumer package having at least a first principal communication zone having a first indicium; 
 a second consumer package at least partially containing said first consumer product and a second consumer product, said second consumer package having at least a second principal communication zone that is divided having a first portion with said first indicium and a second portion with a second indicium; 
 a third consumer package at least partially containing said second consumer product, said third consumer package having a third principal communication zone having said second indicium; 
 a fourth consumer package at least partially containing a third consumer product; 
 wherein said first indicium is associated with said first consumer product and said second indicium is associated with said second consumer product, where said second consumer product is different from said first consumer product; 
 wherein said first consumer product is a tampon, and the second consumer product is either externally worn menstrual product, an incontinence product, or a skin product, and said third consumer product is one of the other two remaining products of said externally worn menstrual product, said incontinence product, or said skin product; 
 wherein said first consumer package and said second consumer package have a product scheme and/or a packaging scheme; 
 wherein said first indicium is one of a first visual cue and a first packaging structure cue; and 
 wherein said second indicium is one of a second visual cue and a second packaging structure cue. 
 
     
     
       2. The plurality of related consumer products of  claim 1 , wherein said second principal communication zone has symmetry with respect to said first indicium and said second indicium. 
     
     
       3. The plurality of related consumer products of  claim 1 , wherein said first indicium comprises a first quantitative indicium about said first consumer product, and said second indicium comprises a second quantitative indicium about said second consumer product. 
     
     
       4. The plurality of related consumer products of  claim 3 , wherein said first indicium and said second indicium is either proportionally sized within said second principal communication zone based on the first quantitative indicium and second quantitative indicium, or is proportionally sized to the volume of said first consumer product and said second consumer product within said second package, respectively. 
     
     
       5. The plurality of related consumer products of  claim 1 , wherein said second consumer package has an exterior surface opposite an interior surface, wherein said second consumer package comprises at least one of a port and/or an at least partially translucent portion of said exterior surface such that at least one of said first consumer product is at least partially visible, wherein at least one of said second consumer product and/or a wrapper of said second consumer product is at least partially visible. 
     
     
       6. The plurality of related consumer products of  claim 1 , wherein said first consumer product and said second consumer product have at least one difference. 
     
     
       7. The plurality of related consumer products of  claim 1 , wherein said first consumer product has a luminosity that is dark including a navy blue, dark green, dark red, or combinations thereof. 
     
     
       8. The plurality of related consumer products of  claim 1 , wherein said second consumer package having said first portion having said first indicium is substantially entirely a first indicium color, and wherein said second portion having said second indicium is substantially entirely a second indicium color. 
     
     
       9. The plurality of related consumer products of  claim 3 , wherein said second consumer package having said first portion having said first indicium is geographically similar to the location of said first consumer product within said second consumer package, and wherein said second portion having said second indicium is geographically similar to the location of said second consumer product within said second consumer package. 
     
     
       10. The plurality of related consumer products of  claim 1 , wherein said fourth consumer package further comprises a fourth consumer product includes the other of said externally worn menstrual product, said incontinence product, or said skin product. 
     
     
       11. The plurality of related consumer products of  claim 10 , further comprising a fifth consumer package, wherein said fifth consumer package includes said skin product. 
     
     
       12. The plurality of related consumer products of  claim 11 , wherein said skin product is a personal cleansing cloth, a lotion, gel, crème, foam, soap, tanning, or sunscreen product.