Method, device, and non-transitory computer readable medium for utilizing a machine learning model to determine interests and recommendations for a customer of a merchant

Abstract

A device may receive third-party data associated with merchants and may receive customer interest data associated with customers of the merchants, wherein the customer interest data includes data identifying locations of the customers and birthdates of the customers. The device may train a machine learning model, with the third-party data and the customer interest data, to generate a trained machine learning model. The device may receive, from a user device, data identifying a location and a birthdate of a particular customer of a particular merchant, wherein the particular merchant is one of the merchants, and may process the data identifying the location and the birthdate of the particular customer, with the trained machine learning model, to determine a predicted interest of the particular customer. The device may perform one or more actions based on the interest of the particular customer.

What is claimed is: 
     
       1. A method, comprising:
 accessing, by a device, third-party data associated with merchants,
 wherein the third-party data includes data associated with one or more products of the merchants; 
 
 accessing, by the device, customer interest data associated with customers of the merchants,
 wherein the customer interest data includes first data identifying:
 locations of the customers, and 
 birthdates of the customers; 
 
 
 training, by the device and with the third-party data and the customer interest data, a machine learning model, to generate a trained machine learning model,
 the trained machine learning model to identify trends associated with a cluster of customers based on the locations of the customers, the birthdates of the customers, and astrological data associated with the birthdates; 
 
 receiving, by the device and from a user device, second data identifying a location and a birthdate of a particular customer; 
 processing, by the device and with the trained machine learning model, the second data identifying the location and the birthdate of the particular customer to determine one or more products of the merchants that are predicted to match a profile of the particular customer; and 
 performing, by the device, one or more actions based on the one or more products of the merchants that are predicted to match the profile of the particular customer,
 the one or more actions including one or more of:
 restricting use, by the user device, of a website associated with a particular merchant of the merchants; 
 or 
 retraining the machine learning model based on an interest of the particular customer. 
 
 
 
     
     
       2. The method of  claim 1 , further comprising:
 receiving third data identifying an input provided by the particular customer via the user device,
 wherein the input is associated with the particular merchant; 
 
 processing the third data identifying the input provided by the particular customer, with the trained machine learning model, to determine another interest of the particular customer; and 
 performing one or more additional actions based on the other interest of the particular customer. 
 
     
     
       3. The method of  claim 2 , wherein performing the one or more additional actions comprises one or more of:
 providing, to the user device, fourth data identifying a recommendation for the particular customer and associated with the particular merchant; 
 providing, to the user device, fifth data identifying an offer for the particular customer and associated with the particular merchant; 
 restricting use, by the user device, of a website associated with the particular merchant; 
 pre-approving the particular customer for a transaction with the particular merchant; or 
 retraining the machine learning model based on the other interest of the particular customer. 
 
     
     
       4. The method of  claim 1 , wherein the customer interest data further includes one or more of:
 social media data associated with the customers, 
 transaction data associated with the customers, or 
 website activity data associated with the customers. 
 
     
     
       5. The method of  claim 1 , further comprising:
 receiving transaction data associated with a transaction between the particular customer and the particular merchant; 
 processing the transaction data, with the trained machine learning model, to determine another interest of the particular customer; and 
 performing one or more additional actions based on the other interest of the particular customer. 
 
     
     
       6. The method of  claim 5 , wherein the transaction data relates to one or more of:
 a particular product offered by the particular merchant, or 
 a particular service offered by the particular merchant. 
 
     
     
       7. The method of  claim 1 , wherein restricting use of the website associated with the particular merchant comprises:
 preventing the website from displaying products and/or services of the particular merchant that are not related to the interest of the particular customer. 
 
     
     
       8. A device, comprising:
 one or more memories; and 
 one or more processors communicatively coupled to the one or more memories, configured to:
 receive, from a user device, first data identifying a location and a birthdate of a particular customer, 
 process, with a trained machine learning model, the first data identifying the location and the birthdate of the particular customer to determine a predicted interest of the particular customer,
 wherein the trained machine learning model is to identify trends associated with a cluster of customers based on the locations of the customers, the birthdates of the customers, and astrological data associated with the birthdates, 
 wherein the trained machine learning model is trained with data associated with merchants and customer interest data associated with customers of the merchants, to generate the trained machine learning model,
 wherein the data associated with the merchants includes data associated with one or more products of the merchants, and 
 wherein the customer interest data includes second data identifying: 
  locations of the customers, and 
  birthdates of the customers; and 
 
 
 perform one or more actions based on the predicted interest of the particular customer,
 wherein, when performing the one or more actions, the one or more processors are configured to one or more of:
 restrict use, by the user device, of a website associated with a particular merchant of the merchants; 
 or 
 retrain the machine learning model based on an interest of the particular customer. 
 
 
 
 
     
     
       9. The device of  claim 7 , wherein the one or more processors are further configured to:
 receive social media data associated with the particular customer; 
 process the social media data, with the trained machine learning model, to determine another interest of the particular customer; and 
 perform one or more additional actions based on the other interest of the particular customer. 
 
     
     
       10. The device of  claim 7 , wherein the one or more processors are further configured to:
 receive website activity data associated with the particular customer; 
 process the website activity data, with the trained machine learning model, to determine another interest of the particular customer; and 
 perform one or more additional actions based on the other interest of the particular customer. 
 
     
     
       11. The device of  claim 7 , wherein the one or more processors are further configured to:
 receive one or more of:
 transaction data associated with a transaction between the particular customer and the particular merchant, 
 social media data associated with the particular customer, or 
 website activity data associated with the particular customer; 
 
 process the one or more of the transaction data, the social media data, or the website activity data, with the trained machine learning model, to determine a modification to the predicted interest of the particular customer; and 
 perform one or more additional actions based on the modification to the predicted interest of the particular customer. 
 
     
     
       12. The device of  claim 7 , wherein the machine learning model includes one or more of:
 a neural network classifier model, 
 a long short-term memory (LSTM) model, or 
 a reinforcement learning model. 
 
     
     
       13. The device of  claim 7 , wherein, when performing the one or more actions, the one or more processors are configured to:
 provide, to the user device, third data identifying a recommendation for the particular customer and associated with the particular merchant; and 
 the one or more processors are further configured to:
 receive, from the user device, data indicating an interaction with the recommendation; 
 update the recommendation, to generate an updated recommendation, based on the data indicating the interaction with the recommendation; and 
 provide, to the user device, fourth data identifying the updated recommendation. 
 
 
     
     
       14. The device of  claim 7 , wherein, when performing the one or more actions, the one or more processors are configured to:
 provide, to the user device, third data identifying an offer for the particular customer and associated with the particular merchant; and 
 the one or more processors are further configured to:
 receive, from the user device, data indicating an interaction with the offer; 
 update the offer, to generate an updated offer, based on the data indicating the interaction with the offer; and 
 provide, to the user device, fourth data identifying the updated offer. 
 
 
     
     
       15. A non-transitory computer-readable medium storing instructions, the instructions comprising:
 one or more instructions that, when executed by one or more processors, cause the one or more processors to:
 access third-party data associated with merchants,
 wherein the third-party data includes data associated with one or more products of the merchants; 
 
 access customer interest data associated with customers of the merchants,
 wherein the customer interest data includes first data identifying:
 locations of the customers, and 
 birthdates of the customers; 
 
 
 train, with the third-party data and the customer interest data, a machine learning model to generate a trained machine learning model,
 the trained machine learning model to identify trends associated with a cluster of customers based on the locations of the customers, the birthdates of the customers, and astrological data associated with the birthdates; 
 
 receive, from a user device, second data identifying a location and a birthdate of a particular customer; 
 process, with the trained machine learning model, the second data identifying the location and the birthdate of the particular customer to determine a predicted interest of the particular customer; and 
 perform one or more actions based on the predicted interest of the particular customer,
 wherein the one or more actions include one or more of:
 restrict use, by the user device, of a website associated with a particular merchant of the merchants, 
 or 
 retrain the machine learning model based on an interest of the particular customer. 
 
 
 
 
     
     
       16. The non-transitory computer-readable medium of  claim 15 , wherein the instructions further comprise:
 one or more instructions that, when executed by the one or more processors, cause the one or more processors to:
 receive third data identifying an input provided by the particular customer via the user device,
 wherein the input is associated with the particular merchant; 
 
 process the third data identifying the input provided by the particular customer, with the trained machine learning model, to determine another predicted interest of the particular customer; and 
 perform one or more additional actions based on the other predicted interest of the particular customer. 
 
 
     
     
       17. The non-transitory computer-readable medium of  claim 15 , wherein the customer interest data further includes one or more of:
 social media data associated with the customers, 
 transaction data associated with the customers, or 
 website activity data associated with the customers. 
 
     
     
       18. The non-transitory computer-readable medium of  claim 15 , wherein the instructions further comprise:
 one or more instructions that, when executed by the one or more processors, cause the one or more processors to:
 receive transaction data associated with a transaction between the particular customer and the particular merchant; 
 process the transaction data, with the trained machine learning model, to determine another predicted interest of the particular customer; and 
 perform one or more additional actions based on the other predicted interest of the particular customer. 
 
 
     
     
       19. The non-transitory computer-readable medium of  claim 15 , wherein the instructions further comprise:
 one or more instructions that, when executed by the one or more processors, cause the one or more processors to:
 receive social media data associated with the particular customer; 
 process the social media data, with the trained machine learning model, to determine another predicted interest of the particular customer; and 
 perform one or more additional actions based on the other predicted interest of the particular customer. 
 
 
     
     
       20. The non-transitory computer-readable medium of  claim 15 , wherein the instructions further comprise:
 one or more instructions that, when executed by the one or more processors, cause the one or more processors to:
 receive website activity data associated with the particular customer; 
 process the web site activity data, with the trained machine learning model, to determine another predicted interest of the particular customer; and 
 perform one or more additional actions based on the other predicted interest of the particular customer.