Retail merchandise tray

Abstract

A retail merchandise tray is provided. The retail merchandise tray includes a frame for supporting retail merchandise, a pusher that slides along the frame, and at least one movable divider assembly adjustable positionable relative to the frame, the divider assembly including a movable baffle plate extension.

What is claimed is: 
     
       1. A retail merchandise tray, comprising:
 a frame providing a retail merchandise support surface; 
 a pusher mounted to the frame, the pusher movable along the frame along a first axis between a front end and a rear end of the frame; 
 at least one divider assembly movable relative to the frame along a second axis perpendicular to the first axis, the at least one divider assembly including: 
 a divider wall and at least one wire support, the at least one wire support slidably attaching the divider wall to the frame for movement along the second axis between a retracted orientation and an extended orientation; and 
 a baffle plate extension connected to the at least one wire support by a first slidable connection providing a first amount of sliding friction, the baffle plate extension being slidably supported by the frame by a second slidable connection providing a second amount of sliding friction less than the first amount of sliding friction such that the baffle plate extension is slidable relative to the frame and the at least one wire support; 
 wherein the first slidable connection is provided by a first clip extending below a main panel of the baffle plate extension, the first clip engages the at least one wire support; 
 wherein the second slidable connection is provided by a second clip extending below the main panel of the baffle plate extension, the second clip engages the frame. 
 
     
     
       2. The retail merchandise tray of  claim 1 , wherein the baffle plate extension has a downward extending stop that limits the outward travel of the baffle plate extension relative to the frame. 
     
     
       3. The retail merchandise tray of  claim 2 , wherein when transitioning the divider wall to the extended orientation from the retracted orientation, the stop engages the frame limiting outward motion of the baffle plate extension before the divider wall reaches the extended orientation. 
     
     
       4. The retail merchandise tray of  claim 3 , wherein the first amount of sliding friction and second amount of sliding friction are such that the baffle plate extension does not slide relative to the at least one wire support when transitioning the divider wall from the retracted orientation to the extended orientation until the stop engages the frame. 
     
     
       5. The retail merchandise tray of  claim 1 , wherein:
 the divider wall includes an upright portion having opposed sides and a flange extending from at least one of the opposed sides perpendicular to the upright portion; and 
 in the retracted orientation, the flange overlaps both a portion of the frame and the baffle plate extension with the baffle plate extension being positioned between the flange and the portion of the frame. 
 
     
     
       6. The retail merchandise tray of  claim 2 , wherein:
 the first clip faces the at least one wire support; 
 the first clip is positioned laterally outward beyond a first side of the frame along the second axis; 
 the first clip slidably engages the at least one wire support and provides the first amount of sliding friction. 
 
     
     
       7. The retail merchandise tray of  claim 6 , wherein the main panel and the first clip are unitarily formed as a one-piece construction. 
     
     
       8. The retail merchandise tray of  claim 6 , wherein:
 the stop is positioned laterally inward of the first side of the frame along the second axis; 
 the second clip slidably rests on a portion of the frame providing the second amount of sliding friction, 
 the second clip being positioned laterally inward of the first side of the frame along the second axis such that the first side of the frame is positioned laterally between the first clip and the second clip. 
 
     
     
       9. The retail merchandise tray of  claim 8 , wherein the second clip is an inner clip that engages the portion of the frame along which the second clip slides. 
     
     
       10. The retail merchandise tray of  claim 6 , wherein the main panel of the baffle plate extension is free of slots or grooves therein. 
     
     
       11. The retail merchandise tray of  claim 10 , wherein the divider wall includes an upright portion having opposed sides and a flange extending from at least one of the opposed sides perpendicular to the upright portion, the flange being free of slots or grooves therein. 
     
     
       12. The retail merchandise tray of  claim 10 , wherein the divider wall includes an upright portion having opposed sides and a flange extends from at least one of the opposed sides perpendicular to the upright portion, in the retracted orientation, the flange overlaps both a portion of the frame and the baffle plate extension with the baffle plate extension being positioned between the flange and the portion of the frame. 
     
     
       13. The retail merchandise tray of  claim 6 , wherein the first clip laterally abuts the frame when the divider wall is in the retracted orientation. 
     
     
       14. The retail merchandise tray of  claim 1 , wherein the frame includes:
 a pair of opposed load bearing members; 
 a wire support structure having opposed first and second ends, the first axis extending between the first and second ends, the wire support structure being supported by the pair of opposed load bearing members; 
 at least one spacer interposed between the pair of load bearing members and extending along the second axis; and 
 wherein the second clip slidably rests on the at least one spacer providing the second amount of sliding friction, the second clip being positioned laterally between the pair of opposed load bearing members. 
 
     
     
       15. The retail merchandise tray of  claim 14 , wherein:
 the first clip extending downward from a bottom side of the main panel portion that faces the at least one wire support; 
 the first clip is positioned laterally outward beyond the load bearing members such that both load bearing members are on a same side of the first clip; 
 the first clip slidably engages the at least one wire support and provides the first amount of sliding friction. 
 
     
     
       16. The retail merchandise tray of  claim 15 , wherein:
 the first clip laterally abuts a first side of one of the load bearing members in the retracted orientation and the second clip is spaced from the one of the load bearing members in the retracted orientation; 
 the first clip is laterally spaced from the first side of the one of the load bearing members in the extended orientation and the second clip abuts a second side of the one of the load bearing members in the extended orientation. 
 
     
     
       17. A method of transitioning a retail merchandise tray of  claim 1 :
 between the retracted orientation and the extended orientation comprising: 
 using the retail merchandise tray of  claim 1 : 
 applying force to the divider wall to slide the divider wall along the second axis relative to the frame for a first distance; 
 moving the baffle plate extension along the second axis with the divider wall for the first distance due to the first amount of sliding friction provided between the first slidable connection between the baffle plate extension and the at least one wire support while overcoming the second amount of sliding friction between the baffle plate extension and the frame; 
 stopping motion of the baffle plate extension along the second axis; and 
 continuing to move the divider wall relative to the frame while the baffle plate extension is stopped by overcoming the first amount of sliding friction between the baffle plate extension and the at least one wire support. 
 
     
     
       18. The method of  claim 17 , wherein the step of stopping motion of the baffle plate extension occurs by abutting a stop of the baffle plate extension against a portion of the frame.