System and method for managing gifts

Abstract

Disclosed are systems and methods for processing gift transactions. An example method includes receiving an identification of a first merchant from a giver at a first time, wherein a gift from the giver to a recipient is redeemable at the first merchant. The method can include generating a policy comprising the first merchant. The policy can be at least in part giver-defined and linked to the recipient payment account. The method can then include transmitting an electronic notice to a recipient device, receiving a selection from the recipient of a second merchant at which to redeem the gift from the giver, updating the policy to apply to the second merchant selected by the recipient to yield an updated policy and, upon receiving an indication of a triggering event caused by use of the recipient payment account as defined by the updated policy, applying an amount of money to the gift.

We claim: 
     
       1. A method comprising:
 receiving, at a network-based service provider, an identification of a first merchant from a giver at a first time, wherein a gift from the giver to a recipient is redeemable at the first merchant, the giver having a giver payment account existing prior to the first time and the recipient having a recipient payment account existing prior to the first time; 
 generating, via the network-based service provider, a policy comprising the first merchant, wherein the policy is at least in part giver-defined and wherein the policy is linked to the recipient payment account; 
 transmitting, from the network-based service provider, an electronic notice to a recipient device, the electronic notice indicating the first merchant and that the policy is linked to the recipient payment account, and wherein the electronic notice includes an interactive graphical user interface configured to receive input from the recipient; 
 receiving, via the recipient interacting with the interactive graphical user interface of the electronic notice, a selection of a second merchant at which to redeem the gift from the giver; 
 updating, based on the selection of the second merchant and by the network-based service provider, the policy to no longer apply to the first merchant but to apply to the second merchant selected by the recipient to yield an updated policy; 
 monitoring in a continuous manner purchases using the recipient payment account; and 
 upon receiving, based on the monitoring, an indication of a triggering event caused by use of the recipient payment account at a second time which is later than the first time and as defined by the updated policy, the triggering event being related to a purchase at the second merchant, using a payment processing system, according to the updated policy, automatically applying an amount of money to the gift. 
 
     
     
       2. The method of  claim 1 , further comprising:
 initiating a transfer of the amount of money associated with the gift from a giver payment account to a holding account. 
 
     
     
       3. The method of  claim 2 , wherein upon the receiving of the indication, the method further comprises:
 transferring at least part of the amount of money from the holding account to the recipient payment account. 
 
     
     
       4. The method of  claim 1 , wherein the first merchant comprises a category of merchants. 
     
     
       5. The method of  claim 4 , wherein the category of merchants share a common characteristic. 
     
     
       6. The method of  claim 5 , wherein the common characteristic comprises at least one of a price range, a product category, a specific product, a location, a franchise, and a manual selection by the giver. 
     
     
       7. The method of  claim 1 , wherein the triggering event comprises a purchase made at the second merchant using the recipient payment account. 
     
     
       8. A method comprising:
 receiving, at a network-based service provider and from a giver, an identification of a first merchant from which a recipient can purchase a gift, wherein the giver is associated with a giver payment account existing when the identification is received, and the recipient is associated with a recipient payment account existing when the identification is received; 
 associating a policy with the first merchant, the policy having a triggering event associated with the gift; 
 transmitting, from the network-based service provider, an interactive electronic notice to a recipient device, the interactive electronic notice configured to receive input from the recipient; 
 receiving, via interaction from the recipient with the interactive electronic notice, a selection of a second merchant; 
 updating, via the network-based service provider and based on the selection, the policy to replace the first merchant with the second merchant to yield an updated policy; 
 monitoring, in a continuous manner, purchases using the recipient payment account according to the policy; 
 determining, via a processor and based on the monitoring, whether the triggering event occurs according to the updated policy, the triggering event being associated with the recipient purchasing the gift at the second merchant and using a payment processing system; and 
 when the triggering event occurs via a purchase of the gift at the second merchant, automatically applying money received from the giver payment account to help pay for the gift. 
 
     
     
       9. The method of  claim 8 , further comprising:
 initiating a transfer of at least a portion of the money from the giver payment account to a holding account. 
 
     
     
       10. The method of  claim 8 , wherein the triggering event comprises a confirmation that a recipient device is at a location of the second merchant according to the policy. 
     
     
       11. The method of  claim 8 , wherein applying the money comprises transferring at least a portion of the money to the recipient payment account. 
     
     
       12. The method of  claim 8 , wherein the triggering event comprises a confirmation that a recipient device has been to one or more locations associated with the second merchant according to the policy. 
     
     
       13. The method of  claim 8 , further comprising:
 when the triggering event occurs, presenting an interactable object to the recipient through a device; and 
 when the triggering event does not occur, not presenting an interactable object to the recipient through the device. 
 
     
     
       14. The method of  claim 13 , wherein if the recipient interacts with the interactable object, then adding a promotion to the gift; and
 wherein if the recipient does not interact with the interactable object, then not adding the promotion to the gift. 
 
     
     
       15. The method of  claim 13 , wherein the device is one a recipient device and a merchant device. 
     
     
       16. The method of  claim 14 , wherein the updated policy is modified according to whether the recipient interacts with the interactable object. 
     
     
       17. The method of  claim 16 , wherein modifying the updated policy comprises transmitting money to the recipient payment account and applying the promotion. 
     
     
       18. A method comprising:
 receiving, at a network-based service provider, data from a giver regarding a giver payment account and a giver rewards program account; 
 receiving, from the giver, an identification of a gift having a gift credit amount, a first merchant and a gift credit recipient having a recipient payment account that is independent of the giver payment account; 
 transmitting, from the network-based service provider, an interactive electronic notice to a recipient device, the interactive electronic notice configured to receive input from the recipient; 
 receiving, via interaction from the recipient with the interactive electronic notice, a selection from the gift credit recipient of a second merchant that is different from the first merchant; 
 establishing, via the network-based service provider, a policy defining a triggering event associated with use of the recipient payment account at the second merchant; 
 monitoring, in a continuous manner, purchases using the recipient payment account for the triggering event and 
 automatically providing a benefit to the giver via the giver rewards program account based on the triggering event in which a purchase is made at the second merchant using a payment processing system. 
 
     
     
       19. The method of  claim 18 , wherein the identification identifies a plurality of gifts each having a respective gift card amount, a respective first merchant and a respective gift credit recipient, and wherein each respective gift credit recipient has a respective recipient payment account that is independent of the giver payment account , the method further comprising:
 establishing a plurality of policies, wherein each policy of the plurality of policies is associated with monitoring a respective triggering event associated the respective recipient payment account at the respective second merchant, the respect second merchant being chosen by the recipient; and 
 providing a benefit to the giver via the giver rewards program account based on the respective triggering event.