Systems and methods for managing digital personas for online services

Abstract

The disclosed computer-implemented method for managing digital personas for online services may include generating a digital persona and a persona wear indicator (PWI) score for a user of an anonymized inbox with a communication alias to use for an online entity, determining, based on one or more communication messages associated with the communication alias, that the online entity has leaked information associated with the digital persona, recalculating the PWI score for the digital persona based at least in part on the determination that the online entity has leaked the information, determining that the PWI score exceeds a privacy score threshold; and in response to determining that the PWI score exceeds the privacy score threshold, performing a security action that protects privacy of the user. Various other methods, systems, and computer-readable media are also disclosed.

What is claimed is: 
     
       1. A computer-implemented method for managing digital personas for online services, at least a portion of the method being performed by a computing device comprising at least one processor, the method comprising:
 generating a digital persona and a persona wear indicator (PWI) score for a user of an anonymized inbox with a communication alias to use for an online entity; 
 determining, based on one or more communication messages associated with the communication alias, that the online entity has leaked information associated with the digital persona; 
 recalculating the PWI score for the digital persona based at least in part on the determination that the online entity has leaked the information; 
 recalculating the PWI score for the digital persona based on a weighted value; 
 determining that the PWI score exceeds a privacy score threshold; and 
 in response to determining that the PWI score exceeds the privacy score threshold, performing a security action that protects privacy of the user. 
 
     
     
       2. The computer-implemented method of  claim 1 , wherein the security action comprises:
 notifying the user that the digital persona has been compromised; and 
 deleting the digital persona in response to receiving an indication from the user. 
 
     
     
       3. The computer-implemented method of  claim 1 , wherein the security action comprises:
 notifying the user that the digital persona has been compromised; and 
 replacing data of the digital persona with newly generated data. 
 
     
     
       4. The computer-implemented method of  claim 1 , wherein the digital persona comprises at least one of the communication alias, a masked credit card number, or a masked identifier. 
     
     
       5. The computer-implemented method of  claim 1 , further comprising:
 weighting one or more tagged communications from the anonymized inbox, 
 wherein recalculating the PWI score for the digital persona based on the weighted value corresponds to recalculating the PWI score for the digital persona based on a weighted value for the one or more tagged communications from the anonymized inbox. 
 
     
     
       6. The computer-implemented method of  claim 1 , wherein recalculating the PWI score for the digital persona further comprises:
 receiving additional information associated with the online entity; and 
 weighting the additional information and communications from the anonymized inbox, 
 wherein recalculating the PWI score for the digital persona based on the weighted value corresponds to recalculating the PWI score for the digital persona based on a weighted value for the additional information and a weighted valued for the anonymized inbox. 
 
     
     
       7. The computer-implemented method of  claim 1 , wherein the communication alias comprises at least one of a masked email address, a masked physical address, or a masked phone number. 
     
     
       8. A computer-implemented method for managing digital personas for online services, at least a portion of the method being performed by a computing device comprising at least one processor, the method comprising:
 generating a digital persona and a persona wear indicator (PWI) score for a user of an anonymized inbox with a communication alias to use for an online entity; 
 determining, based on one or more communication messages associated with the communication alias, that the online entity has leaked information associated with the digital persona, wherein determining that the online entity has leaked information associated with the digital persona comprises:
 monitoring the anonymized inbox to identify communications that are sent to the communication alias; 
 tagging the communications that are sent to the communication alias as solicited or unsolicited; and 
 identifying the communications sent to the communication alias from different entities while monitoring the anonymized inbox; 
 
 recalculating the PWI score for the digital persona based at least in part on the determination that the online entity has leaked the information; 
 determining that the PWI score exceeds a privacy score threshold; and 
 in response to determining that the PWI score exceeds the privacy score threshold, performing a security action that protects privacy of the user. 
 
     
     
       9. A system for managing digital personas for online services, the system comprising:
 at least one physical processor; 
 physical memory comprising computer-executable instructions that, when executed by the physical processor, cause the physical processor to:
 generate a digital persona and a persona wear indicator (PWI) score for a user of an anonymized inbox with a communication alias to use for an online entity; 
 determine, based on one or more communication messages associated with the communication alias, that the online entity has leaked information associated with the digital persona; 
 recalculate the PWI score for the digital persona based at least in part on the determination that the online entity has leaked the information; 
 recalculate the PWI score for the digital persona based on a weighted value; 
 determine that the PWI score exceeds a privacy score threshold; and 
 in response to determining that the PWI score exceeds the privacy score threshold, perform a security action that protects privacy of the user. 
 
 
     
     
       10. The system of  claim 9 , wherein the security action comprises:
 notifying the user that the digital persona has been compromised; and 
 deleting the digital persona in response to receiving an indication from the user. 
 
     
     
       11. The system of  claim 9 , wherein the security action comprises:
 notifying the user that the digital persona has been compromised; and 
 replacing data of the digital persona with newly generated data. 
 
     
     
       12. The system of  claim 9 , wherein the digital persona comprises at least one of the communication alias, a masked credit card number, or a masked identifier. 
     
     
       13. The system of  claim 9 , wherein the computer-executable instructions further cause the physical processor to:
 weight one or more tagged communications from the anonymized inbox, 
 wherein the instructions cause the at least one physical processor to recalculate the PWI score for the digital persona based on the weighted value by recalculating the PWI score for the digital persona based on a weighted value for the one or more tagged communications from the anonymized inbox. 
 
     
     
       14. The system of  claim 9 , wherein, to recalculate the PWI score for the digital persona, the computer-executable instructions further cause the physical processor to:
 receive additional information associated with the online entity; and 
 weight the additional information and communications from the anonymized inbox 
 wherein the instructions cause the at least one physical processor to recalculate the PWI score for the digital persona based on the weighted value by recalculating the PWI score for the digital persona based on a weighted value for the additional information and a weighted valued for the anonymized in box. 
 
     
     
       15. The system of  claim 9 , wherein the communication alias comprises at least one of a masked email address, a masked physical address, or a masked phone number. 
     
     
       16. A system for managing digital personas for online services, the system comprising:
 at least one physical processor; 
 physical memory comprising computer-executable instructions that, when executed by the physical processor, cause the physical processor to:
 generate a digital persona and a persona wear indicator (PWI) score for a user of an anonymized inbox with a communication alias to use for an online entity; 
 determine, based on one or more communication messages associated with the communication alias, that the online entity has leaked information associated with the digital persona, wherein, to determine that the online entity has leaked information associated with the digital persona, the computer-executable instructions further cause the physical processor to:
 monitor the anonymized inbox to identify communications that are sent to the communication alias; 
 tag the communications that are sent to the communication alias as solicited or unsolicited; and 
 identify the communications sent to the communication alias from different entities while monitoring the anonymized inbox; 
 
 recalculate the PWI score for the digital persona based at least in part on the determination that the online entity has leaked the information; 
 determine that the PWI score exceeds a privacy score threshold; and 
 in response to determining that the PWI score exceeds the privacy score threshold, perform a security action that protects privacy of the user. 
 
 
     
     
       17. A non-transitory computer-readable medium comprising one or more computer-executable instructions that, when executed by at least one processor of a computing device, cause the computing device to:
 generate a digital persona and a persona wear indicator (PWI) score for a user of an anonymized inbox with a communication alias to use for an online entity; 
 determine, based on one or more communication messages associated with the communication alias, that the online entity has leaked information associated with the digital persona; 
 recalculate the PWI score for the digital persona based at least in part on the determination that the online entity has leaked the information; 
 recalculate the PWI score for the digital persona based on a weighted value; 
 determine that the PWI score exceeds a privacy score threshold; and 
 in response to determining that the PWI score exceeds the privacy score threshold, perform a security action that protects privacy of the user. 
 
     
     
       18. The computer-readable medium of  claim 17 , wherein the security action comprises:
 notifying the user that the digital persona has been compromised; and 
 deleting the digital persona in response to receiving an indication from the user. 
 
     
     
       19. The computer-readable medium of  claim 17 , wherein the security action comprises:
 notifying the user that the digital persona has been compromised; and 
 replacing data of the digital persona with newly generated data. 
 
     
     
       20. The computer-readable medium of  claim 17 , wherein the digital persona comprises at least one of the communication alias, a masked credit card number, or a masked identifier.