Systems and methods for advertising using relative motion

Abstract

Systems and methods are described herein for determining an advertisement based on the relative motion of an audience to the advertisement. The system determines the relative motion of the audience to the advertisement and the audience demographics to determine advertisement content and format. The system causes to be displayed the advertisement having both the determined content and format. For example, the systems and methods present a static advertisement image to an audience with a large relative motion to the advertisement, allowing the advertiser to present information to moving audiences who will not be potentially distracted by a video advertisement.

What is claimed is: 
     
       1. A computer-implemented method for displaying an advertisement to an audience in relative motion to the advertisement, the method comprising:
 determining, using control circuitry, information about the audience, the information comprising data about the relative motion and demographics of the audience, wherein the relative motion comprises a relative speed component; 
 determining, using the control circuitry, based on the information, advertisement content and an advertisement format, wherein determining the advertisement content and the advertisement format comprises:
 determining a location where the advertisement has been displayed, wherein the audience is traveling on a current route passing by the location; 
 determining a frequency at which the audience was at the location by determining, from the information, the number of times that the audience has traveled near the location; 
 determining that a route type of the current route is a routine travel route if the frequency exceeds a frequency threshold; 
 determining that the route type of the current route is a one-off travel route if the frequency does not exceed the frequency threshold; 
 determining the advertisement content based on the frequency, wherein the advertisement content comprises one of (i) a first advertisement content item if the frequency exceeds the frequency threshold, wherein the first advertisement content item is associated with the route type being the routine travel route, and (ii) a second advertisement content item if the frequency does not exceed the frequency threshold, wherein the second advertisement content item is associated with the route type being the one-off travel route; and 
 determining the advertisement format based on the relative speed component, wherein the advertisement format comprises one of (i) a still image if the relative speed component exceeds a speed threshold and (ii) a video if the relative speed component does not exceed the speed threshold; and 
 
 causing, using the control circuitry, to be displayed the advertisement at a display screen at the location as the audience travels on the current route passing by the location, the advertisement having the advertisement content using the advertisement format, wherein causing to be displayed the advertisement at the display screen comprises:
 identifying, based on position data of the audience, a viewable portion of the display screen and a nonviewable portion of the display screen; and 
 arranging the advertisement to be displayed on the viewable portion of the display screen and to not be displayed on the nonviewable portion of the display screen. 
 
 
     
     
       2. The method of  claim 1 , wherein determining information about the audience comprises identifying the audience using image processing of at least one selected from the group of a person or a vehicle. 
     
     
       3. The method of  claim 1 , wherein determining information about the audience comprises receiving data over a wireless communications path from a device associated with the audience. 
     
     
       4. The method of  claim 1 , wherein determining, based on the information, the advertisement content and the advertisement format is further based on a geographical location of the advertisement. 
     
     
       5. The method of  claim 4 , wherein determining, based on the information and on the geographical location of the advertisement, the advertisement content comprises identifying a merchant having a physical location in vicinity to the geographical location, wherein the advertisement content comprises information about the merchant and the physical location. 
     
     
       6. The method of  claim 1 , wherein determining the advertisement content and the advertisement format further is further based on environmental conditions. 
     
     
       7. The method of  claim 1 , wherein the information about the audience further comprises a schedule of the audience, wherein the schedule comprises an event, and
 wherein determining, based on the information, the advertisement content comprises identifying at least one selected from the group of a product or a service associated with the event. 
 
     
     
       8. A system for displaying an advertisement to an audience in relative motion to the advertisement, the system comprising:
 control circuitry configured to:
 determine information about the audience, the information comprising data about the relative motion and demographics of the audience; 
 determine, based on the information, advertisement content and an advertisement format, wherein the relative motion comprises a relative speed component; and 
 cause to be displayed on a display screen the advertisement at a display screen at the location as the audience travels on the current route passing by the location, the advertisement having the advertisement content using the advertisement format, wherein the control circuitry is configured to:
 identify, based on position data of the audience, a viewable portion of the display screen and a nonviewable portion of the display screen; and 
 arrange the advertisement to be displayed on the viewable portion of the display screen and to not be displayed on the nonviewable portion of the display screen; and 
 
 
 wherein the control circuitry is further configured to:
 determine a location where the advertisement has been displayed, wherein the audience is traveling on a current route passing by the location; 
 determine a frequency at which the audience was at the location by determining, from the information, the number of times that the audience has traveled near the location; 
 determine that a route type of the current route is a routine travel route if the frequency exceeds the frequency threshold, wherein the first advertisement content item is associated with the route type being the routine travel route; 
 determine that the route type of the current route is a one-off travel route if the frequency does not exceed a frequency threshold, wherein the second advertisement content item is associated with the route type being the one-off travel route; 
 determine the advertisement content based on the frequency, wherein the advertisement content comprises one of (i) a first advertisement content item if the frequency exceeds a frequency threshold and (ii) a second advertisement content item if the frequency does not exceed the frequency threshold; and 
 determine the advertisement format based on the relative speed component, wherein the advertisement format comprises one of (i) a still image if the relative speed component exceeds a speed threshold and (ii) a video if the relative speed component does not exceed the speed threshold. 
 
 
     
     
       9. The system of  claim 8 , wherein the control circuitry is further configured to identify the audience using image processing of at least one selected from the group of a person or a vehicle. 
     
     
       10. The system of  claim 8 , wherein the control circuitry is further configured to receive the data over a wireless communications path from a device associated with the audience. 
     
     
       11. The system of  claim 8 , wherein the control circuitry is further configured to determine the advertisement content and the advertisement format based on a geographical location of the advertisement. 
     
     
       12. The system of  claim 11 , wherein the control circuitry is further configured to identify a merchant having a physical location in vicinity to the geographical location, wherein the advertisement content comprises information about the merchant and the physical location. 
     
     
       13. The system of  claim 8 , wherein the control circuitry is further configured to determine the advertisement content and the advertisement format further based on environmental conditions. 
     
     
       14. The system of  claim 8 , wherein the information about the audience further comprises a schedule of the audience, wherein the schedule comprises an event, and wherein as part of determining the advertisement content, the control circuitry is further configured to identify at least one selected from the group of a product or a service associated with the event. 
     
     
       15. The method of  claim 1 , wherein:
 the advertisement is displayed on a first moving vehicle; 
 the audience is located in a second moving vehicle; and 
 the relative speed component comprises a difference between the speed of the first moving vehicle and speed of the second moving vehicle. 
 
     
     
       16. The system of  claim 8 , wherein:
 the advertisement is displayed on a first moving vehicle; 
 the audience is located in a second moving vehicle; and 
 the relative speed component comprises a difference between the speed of the first moving vehicle and speed of the second moving vehicle. 
 
     
     
       17. The method of  claim 4 , wherein the information comprises GPS coordinates of the geographical location. 
     
     
       18. The system of  claim 11 , wherein the information comprises GPS coordinates of the geographical location. 
     
     
       19. The method of  claim 1 , wherein:
 determining that that the route type is the routine travel route if the frequency exceeds the frequency threshold comprises determining the audience comprises a local resident; and 
 determining that that the route type is the routine travel route if the frequency does not exceed the frequency threshold comprises determining that the audience comprises a tourist. 
 
     
     
       20. The method of  claim 19 , wherein determining the advertisement content based on the frequency further comprises:
 determining the advertisement content based on a combination of the demographics of the audience and whether the audience comprises the local resident or the tourist.