Geo-fenced marketplace

Abstract

A system comprising a computer-readable storage medium storing at least one program and a computer-implemented method for a geo-fenced zone of commerce are described. Consistent with some embodiments, the method may include subdividing a geographic area, generating corresponding geo-fences, and presenting the corresponding geo-fences as listings in a navigable online marketplace.

The invention claimed is: 
     
       1. A system comprising:
 one or more hardware processors; and 
 one or more computer-readable mediums storing instructions that, when executed by the one or more hardware processors, cause the system to perform operations comprising:
 accessing social network activity of a plurality of users, the social network activity of the plurality of users provided by client devices of the plurality of users, the social network activity comprising:
 location data describing geographic locations of the client devices; and 
 engagement data associated with the plurality of users; 
 
 determining, based on the location data included in the social network activity of the plurality of users, that a concentration of client devices is located within a geographic location; 
 in response to determining that the concentration of client devices is located within the geographic location, automatically generating a geo-fence that encompasses the geographic location; 
 causing display of a listing interface that comprises a presentation of a geo-fence identifier that identifies at least a portion of the geo-fence that encompasses the geographic location determined based on the location data; 
 receiving a bid to utilize the geo-fence; and 
 determining a cost for delivering targeted content that corresponds to the engagement data. 
 
 
     
     
       2. The system of  claim 1 , wherein the instructions cause the system to perform further operations comprising receiving a time frame associated with utilizing the geo-fence. 
     
     
       3. The system of  claim 2 , wherein the instructions cause the system to perform further operations comprising calculating an initial cost based on the time frame associated with utilizing the geo-fence. 
     
     
       4. The system of  claim 1 , wherein the listing interface lists a cost for the geo-fence. 
     
     
       5. The system of  claim 1 , wherein the cost encompasses the geographic location based on a property associated with the geo-fence. 
     
     
       6. The system of  claim 5 , wherein the property associated with the geo-fence is based on the concentration of social network activity. 
     
     
       7. The system of  claim 5 , wherein the property associated with the geo-fence is based on the geographic location. 
     
     
       8. The system of  claim 1 , wherein the geo-fence identifier includes an identification of the geographic location, the identification of the geographic location comprising an image that depicts the geographic location. 
     
     
       9. A method comprising:
 accessing social network activity of a plurality of users, the social network activity of the plurality of users provided by client devices of the plurality of users, the social network activity comprising:
 location data describing geographic locations of the client devices; and 
 engagement data associated with the plurality of users; 
 
 determining, based on the location data included in the social network activity of the plurality of users, that a concentration of client devices is located within a geographic location; 
 in response to determining that the concentration of client devices is located within the geographic location, automatically generating a geo-fence that encompasses the geographic location; 
 causing display of a listing interface that comprises a presentation of a geo-fence identifier that identifies at least a portion of the geo-fence that encompasses the geographic location determined based on the location data; 
 receiving a bid to utilize the geo-fence; and 
 determining a cost for delivering targeted content that corresponds to the engagement data. 
 
     
     
       10. The method of  claim 9 , wherein the instructions cause the system to perform further operations comprising:
 receiving a time frame associated with utilizing the geo-fence; and 
 calculating an initial cost based on the time frame associated with utilizing the geo-fence. 
 
     
     
       11. The method of  claim 9 , wherein the cost encompasses the geographic location based on a property associated with the geo-fence. 
     
     
       12. The method of  claim 11 , wherein the property associated with the geo-fence is based on the concentration of social network activity. 
     
     
       13. The method of  claim 11 , wherein the property associated with the geo-fence is based on the geographic location. 
     
     
       14. The method of  claim 9 , wherein the geo-fence identifier includes an identification of the geographic location, the identification of the geographic location comprising an image that depicts the geographic location. 
     
     
       15. A non-transitory computer-readable medium storing instructions that, when executed by one or more computer processors of one or more computing devices, causes the one or more computing devices to perform operations comprising:
 accessing social network activity of a plurality of users, the social network activity of the plurality of users provided by client devices of the plurality of users, the social network activity comprising:
 location data describing geographic locations of the client devices; and 
 engagement data associated with the plurality of users; 
 
 determining, based on the location data included in the social network activity of the plurality of users, that a concentration of client devices is located within a geographic location; 
 in response to determining that the concentration of client devices is located within the geographic location, automatically generating a geo-fence that encompasses the geographic location; 
 causing display of a listing interface that comprises a presentation of a geo-fence identifier that identifies at least a portion of the geo-fence that encompasses the geographic location determined based on the location data; 
 receiving a bid to utilize the geo-fence; and 
 determining a cost for delivering targeted content that corresponds to the engagement data. 
 
     
     
       16. The non-transitory computer-readable medium of  claim 15 , wherein the instructions cause the one or more computing devices to perform further operations comprising:
 receiving a time frame associated with utilizing the geo-fence; and 
 calculating an initial cost based on the time frame associated with utilizing the geo-fence. 
 
     
     
       17. The non-transitory computer-readable medium of  claim 15 , wherein the cost encompasses the geographic location based on a property associated with the geo-fence. 
     
     
       18. The non-transitory computer-readable medium of  claim 17 , wherein the property associated with the geo-fence is based on the concentration of social network activity. 
     
     
       19. The non-transitory computer-readable medium of  claim 17 , wherein the property associated with the geo-fence is based on the geographic location. 
     
     
       20. The non-transitory computer-readable medium of  claim 15 , wherein the geo-fence identifier includes an identification of the geographic location, the identification of the geographic location comprising an image that depicts the geographic location.