System and method for location-based individualized content and mobile wallet offers

Abstract

A system for displaying customized mobile content to users at a venue via a user device, includes a server system in conjunction with a plurality of machine-readable codes mounted within the venue. The server system performs the following steps: providing mobile content in a database; collecting user data associated with the user; receiving a request from one of the user devices, the request being generated by scanning one of the machine-readable codes with the user device; determining the user data associated with the user who scanned the machine-readable code; selecting, based upon the user data, customized mobile content from the mobile content in the database; and providing the customized mobile content to the user device.

What is claimed is: 
     
       1. A method for delivering venue-based digital content from a server system to a user device comprising:
 a. in response to scanning a particular machine-readable code of a plurality of machine-readable codes with a user device, the server system receiving an initial request for venue-based content from the user device; 
 b. the server system obtaining a unique code identifier identifying the particular machine-readable code from the initial request wherein the unique code identifier was obtained by the user device in response to scanning the particular machine-readable code; 
 c. the server system identifying a unique device identifier assigned to the user device that scanned the particular machine-readable code wherein the unique device identifier was received in association with the initial request; 
 d. the server system looking up the unique code identifier in a database of code identifiers and determining a known physical location of the particular machine-readable code; 
 e. the server system determining a date and time at which the particular machine-readable code was scanned by the user device or in which the initial request was received from the user device and determining if the initial request is part of a group; 
 f. based on a determined date and time, the known physical location of the particular machine-readable code, and a determination regarding whether the initial request is part of a group, the server system identifying a version of prescheduled venue-based content to transmit to the user device wherein if the determination that the initial request is not part of the group then the server system identifies a first version of prescheduled venue-based content and if the initial request is part of the group then the server system identifies a group-based version of prescheduled venue-based content; 
 g. the server system customizing an identified version of prescheduled venue-based content based on data associated with the unique device identifier; 
 h. the server system providing the identified and customized version of prescheduled venue-based content to the user device wherein if the identified version is the first version then the user device is redirected via a first redirect uniform resource locator (URL) and if the identified version is the group-based version then the user device is redirected via a second redirect URL; and 
 i. the server system receiving and storing data regarding user interaction with customized prescheduled venue-based content wherein received data is stored in association with the unique code identifier, the unique device identifier, or both. 
 
     
     
       2. The method of  claim 1  wherein the known physical location in which the particular machine-readable code is installed is selected from the group consisting of: a particular seat, a particular venue, a particular identification badge, a particular college campus, a particular school, a particular room, and a particular vehicle. 
     
     
       3. The method of  claim 2  further comprising identifying a global positioning system location for the particular machine-readable code. 
     
     
       4. The method of  claim 1  further comprising determining if the user device has a unique identifier assigned thereto, and if not, assigning a unique device identifier to the user device. 
     
     
       5. The method of  claim 1  wherein determining the known physical location of the particular machine-readable code comprises determining a venue location. 
     
     
       6. The method of  claim 5  wherein the venue location is selected from the group consisting of: a stadium, a sports venue, an entertainment venue, a concert, a campus, a school, a workplace, a vehicle, and a hotel. 
     
     
       7. The method of  claim 1  further comprising wherein in response to receiving a request made through the customized prescheduled venue-based content, an interested party is enabled to access data associated with the request, to fulfill the request, or both. 
     
     
       8. The method of  claim 1  further comprising the server system determining a particular venue of a plurality of venues from which the initial request was received wherein determining is based on the known physical location. 
     
     
       9. The method of  claim 1  wherein the group is based on a group of designated MRCs or a group of a given number of initial requests by user devices.