Method and system for generating bursting-messages

Abstract

A method for generating Bursting-messages on the window of a user's Web-terminal while browsing a Web-site. Indication related to the connection of the user to the Web-site is provided. Data that is required for generating a Burst-message on the Web-terminal is sent to the Web-terminal of the identified user and a Burst-message is generated on the Web-terminal using the data. Interaction means are provided to the user in the Burst-message, for the interaction of the user with the Burst-message and/or with the Web-site. The Burst-message may be generated by dynamically writing an HTML layer and/or JavaScript and/or VBScript.

1 . A method for generating Bursting-messages on the window of a user's Web-terminal while browsing a Web-site, comprising the steps of: 
 a) Providing indication related to the connection of said user to said Web-site;    b) Sending data required for generating a Burst-message on said Web-terminal to the Web-terminal of said identified user;    c) Generating a Burst-message on said Web-terminal using said data.    
     
     
         2 . A method according to  claim 1 , further comprising providing to said user, interaction means in said Burst-message, for the interaction of said user with said Burst-message and/or with said Web-site.  
     
     
         3 . A method according to  claim 1  or  2 , wherein said Burst-message is generated by dynamically writing an HTML layer and/or JavaScript and/or VBScript.  
     
     
         4 . A method according to  claim 1  or  2 , wherein the data required for generating a Burst-message is sent to said Web-terminal in the time periods when potentially no other data is downloaded into said Web-terminal from said Web-site.  
     
     
         5 . A method according to  claim 1  or  3 , further comprising storing said sent data in said Web-terminal prior to the display of said Burst-message.  
     
     
         6 . A method according to  claim 2 , wherein said Burst-message provides link(s) to one or more Web-site(s).  
     
     
         7 . A method according to  claim 1  or  2 , wherein said indication is provided by executing a software component embedded in Web-page(s) of said Web-site, browsed by said user.  
     
     
         8 . A method according to  claim 1  or  2 , wherein said identification is carried out by using the IP address of said user.  
     
     
         9 . A method according to  claim 1  or  2 , wherein the data required for generating a Burst-message is a software component(s) and/or multimedia data and/or textual data.  
     
     
         10 . A method according to  claim 1  or  2 , wherein said Burst-message is generated on said Web-terminal by executing said software component(s) and/or displaying one or more components of said multimedia data.  
     
     
         11 . A method according to  claim 1  or  2 , wherein said Web-terminal is a computer.  
     
     
         12 . A method according to  claim 1  or  2 , wherein said Web-terminal is a set-top box.  
     
     
         13 . A method according to  claim 1  or  2 , wherein said Web-terminal is a device able to execute a DHTML page.  
     
     
         14 . A method according to  claim 1  or  2 , wherein said Burst-message is interactive or passive.  
     
     
         15 . A method according to  claim 1  or  2 , wherein said Burst-message is terminated as a result of a predefined event.  
     
     
         16 . A method according to  claim 1  or  2 , wherein said Burst-message is terminated as a result of an input from said user.  
     
     
         17 . A method according to  claim 1  or  2 , wherein said Burst-message comprises entertainment components.  
     
     
         18 . A method according to  claim 1  or  2 , wherein said Burst-message comprises advertising components.  
     
     
         19 . A method according to  claim 1  or  2 , wherein said Burst-message comprises chat components.  
     
     
         20 . A system for generating Bursting-messages, comprising: 
 A Web-terminal for displaying Burst-messages;    A Web-server for storing files and software components required for the operation of said Web-site, for indicating the presence of a user browsing said Web-site and for identifying said user by its IP address;    A Burst-server for storing the Burst-messages data and executional files needed for the generation of said Burst-messages.    
     
     
         21 . A system according to  claim 20 , wherein said Web-terminal is a computer.  
     
     
         22 . A system according to  claim 20 , wherein said Web-terminal is a set-top box.  
     
     
         23 . A system according to  claim 20 , wherein said Web-terminal is a device able to execute DHTML pages.