US2003033199A1PendingUtilityA1

Method and system for delivery of targeted commercial messages

57
Assignee: IPOOL CORPPriority: Jun 30, 1999Filed: Feb 14, 2002Published: Feb 13, 2003
Est. expiryJun 30, 2019(expired)· nominal 20-yr term from priority
Inventors:Thomas E. Coleman
G06Q 30/0217G06Q 30/0239G06Q 30/0277G06Q 30/0222G06Q 30/02G06Q 30/0255G06Q 30/0253G06Q 30/0251G06Q 30/0269G06Q 30/0605
57
PatentIndex Score
0
Cited by
0
References
0
Claims

Abstract

A method for delivery of targeted commercial messages. The method comprises assembling a plurality of potential purchaser profiles in an electronic file for presentation to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers, developing commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages, applying the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages, and presenting over a data network to a potential purchaser identified as suited, the specified commercial messages.

Claims

exact text as granted — not AI-modified
What is claimed is:  
     
         1 . A method for delivery of targeted commercial messages, comprising: 
 (a) assembling a plurality of potential purchaser profiles for presentation to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers;    (b) developing commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages;    (c) applying the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages; and    (d) presenting to a purchaser display unit of a potential purchaser identified as suited, the specified commercial messages.    
     
     
         2 . The method of  claim 1  wherein the specified commercial message prompts interactive input at the purchaser display unit, and the method further comprises receiving from the purchaser display unit interactive input signals.  
     
     
         3 . The method of  claim 1  wherein the act of displaying comprises selecting at the purchaser display unit the specified commercial message from a set of commercial messages.  
     
     
         4 . The method of  claim 1  wherein the act of displaying comprises selecting at a broadcast facility the specified commercial message from a set of commercial messages and communicating that specified commercial message to the purchaser display unit.  
     
     
         5 . A method for delivery of targeted commercial messages, comprising: 
 (a) assembling a plurality of potential purchaser profiles in an electronic file for presentation to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers;    (b) developing commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages;    (c) applying the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages; and    (d) presenting over a data network to a potential purchaser identified as suited, the specified commercial messages.    
     
     
         6 . The method of  claim 5  further comprising compensating the potential purchaser for viewing specified commercial messages.  
     
     
         7 . The method of  claim 5  wherein the act of presenting is carried out using email.  
     
     
         8 . The method of  claim 7  further comprising compensating the potential purchaser for receiving specified commercial messages.  
     
     
         9 . The method of  claim 7  further comprising compensating the potential purchaser for viewing specified commercial messages.  
     
     
         10 . The method of  claim 7  further comprising compensating the potential purchaser for interacting with specified commercial messages.  
     
     
         11 . The method of  claim 7  further comprising compensating the potential purchaser based on a level of profile information provided by the potential purchaser.  
     
     
         12 . An apparatus for delivery of targeted commercial messages, comprising: programs to 
 (a) assemble a plurality of potential purchaser profiles in an electronic file for presentation to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers;    (b) develop commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages;    (c) apply the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages; and    (d) present over a data network to a potential purchaser identified as suited, the specified commercial messages.    
     
     
         13 . The apparatus of  claim 12  further including programs to compensate the potential purchaser for receiving specified commercial messages.  
     
     
         14 . The apparatus of  claim 12  further including programs to compensate the potential purchaser for viewing specified commercial messages.  
     
     
         15 . The apparatus of  claim 12  further including programs to compensate the potential purchaser for interacting with specified commercial messages.

Cited by (0)

No later patents cite this yet.

References (0)

No backward citations on record.