Advertising and item identification apparatus and method

Abstract

A two-piece advertising, recognition and identification marker facilitates placing advertising, recognition or identification information on an item having a marker receiver. The advertising, recognition and identification marker includes, among other elements, a disc-like base unit, a disc-like insert unit, and affixing devices and applied adhesive materials. The disc-like base unit has a top surface, a bottom surface and an angular lateral bevel. The bevel bears advertising, recognition or identification information. The disc-like insert unit has a flat surface to bear advertising, recognition or identification information. The affixing devices and applied adhesive materials permit the insert unit to be affixed to the base unit and the base unit to be affixed to the item. A method for advertising comprises, among other steps, a step of affixing a logo or brand name or other advertising information on a two-piece advertising, recognition and identification marker, and a step of removably affixing the advertising, recognition and identification marker to an item.

What is claimed is:  
     
         1  A two-piece advertising, recognition and identification marker for placing advertising, recognition or identification information on an item having a marker receiver, the advertising, recognition and identification marker comprised of: 
 A disc-like base unit with a top surface, a bottom surface and an angular lateral bevel, said bevel to bear advertising, recognition or identification information; and  
 A disc-like insert unit with a flat surface to bear advertising, recognition or identification information; and  
 Affixing devices and applied adhesive materials to permit the insert unit to be affixed to the base unit and the base unit to be affixed to the item.  
 
     
     
         2  A two-piece advertising, recognition and identification marker as set forth in  claim 1  wherein: 
 The disc-like insert unit contains a flat bottom surface with an applied adhesive material to permit the insert to be affixed to the base unit; and  
 The disc-like base unit contains a recessed bottom surface and a circular alignment stem projecting downward from the bottom surface to permit the base unit to be affixed to the item with an applied adhesive material.  
 
     
     
         3  A two-piece advertising, recognition and identification marker as set forth in  claim 1  wherein: 
 The disc-like insert unit contains a flat bottom surface with an applied adhesive material to permit the insert to be affixed to the base unit; and  
 The disc-like base unit contains a flat bottom surface with an applied adhesive material to permit the base unit to be affixed to the item.  
 
     
     
         4  A two-piece advertising, recognition and identification marker as set forth in  claim 1  wherein: 
 The disc-like base unit is circular or polygonal in shape and is molded from plastic, metal, clay or wood; and  
 The disc-like insert is circular or polygonal in shape and is formed from brass, plastic, or other material suitable for engraving or imprinting.  
 
     
     
         5  A two-piece advertising, recognition and identification marker as set forth in  claim 1  wherein the item is a golf club, tennis racket or fishing rod and the marker receiver is a golf club, tennis racket or fishing rod grip having a vent hole, the affixing devises include: 
 A disc-like insert unit containing a flat bottom surface with an applied adhesive material to permit the insert to be affixed to the base unit; and  
 The disc-like base unit contains a recessed bottom surface and a circular alignment stem projecting downward from the bottom surface to permit the base unit to be affixed to the item with an applied adhesive material.  
 
     
     
         6  A two-piece advertising, recognition and identification marker as set forth in  claim 1  wherein the item is a camera, laptop computer, binoculars, portable calculator, tennis racket, fishing reel or briefcase; and the marker receiver is a flat surface on the camera, laptop computer, binoculars, portable calculator, tennis racket, fishing reel or briefcase, the affixing devises include: 
 A disc-like insert unit containing a flat bottom surface with an applied adhesive material to permit the insert-to be affixed to the base unit; and  
 A disc-like base unit containing a flat bottom surface with an applied adhesive material to permit the base unit to be affixed to the item.  
 
     
     
         7  A method for advertising comprising steps of: 
 Affixing a logo or brand name or other advertising information on a two-piece advertising, recognition and identification marker; and  
 Removably affixing the advertising, recognition and identification marker to an item.  
 
     
     
         8  A method for installing a marker unit wherein: 
 An alignment stem is used to center the marker on an item vent hole; and  
 The marker is removably affixed to the item an applied adhesive material.  
 
     
     
         9  A method of two component advertising wherein: 
 One component contains advertising information; and  
 A second component contains personal recognition or identification information.