Universal display media exposure measurement

Abstract

Systems, methods and devices for gathering data concerning exposure of predetermined survey participants to billboards are provided. A portable transmitter is arranged to transmit a signal containing survey participant data, and a receiver located proximately to the billboard serves to receive the signal transmitted by the transmitter.

1 . A portable billboard and media data exposure monitor arranged to be carried on the person of a participant, comprising: 
 a billboard exposure data producing system for producing billboard exposure monitoring data;    a media data exposure monitor; and    an enclosure containing the billboard exposure data producing system and the media data exposure monitor.    
   
   
       2 . The monitor of  claim 1 , further comprising means for securing the monitor to the person of the participant.  
   
   
       3 . The monitor of  claim 1 , wherein the billboard exposure data producing system comprises a receiver arranged to receive a billboard proximity signal.  
   
   
       4 . The monitor of  claim 1 , wherein the billboard exposure data producing system comprises a transmitter arranged to transmit participant data to a billboard exposure data receiver.  
   
   
       5 . The monitor of  claim 1 , wherein the media data exposure monitor comprises an acoustic transducer operative to receive audio media data and to produce non-acoustic media data therefrom, and a detector coupled with the acoustic transducer to receive the non-acoustic media data and operative to produce the media data exposure data therefrom.  
   
   
       6 . The monitor of  claim 5 , wherein the detector is operative to detect an ancillary code in the non-acoustic media data.  
   
   
       7 . A method for measuring the exposure of survey participants to media data as well as to a billboard, the method comprising the steps of: 
 providing a billboard exposure data producing system and a media data exposure monitor within an enclosure;    producing media data exposure data with the media data exposure monitor; and    producing billboard exposure data with the billboard exposure data producing system.    
   
   
       8 . The method of  claim 7 , further comprising the step of securing the enclosure to the person of the survey participant.  
   
   
       9 . The method of  claim 7 , wherein the step of producing billboard exposure data comprises the step of receiving a billboard proximity signal.  
   
   
       10 . The method of  claim 7 , wherein the step of producing billboard exposure data comprises the step of transmitting participant data to a billboard exposure data receiver.  
   
   
       11 . The method of  claim 7 , further comprising the steps of: 
 receiving audio media data in the media data exposure monitor and producing non-acoustic media data therefrom; and    producing media data exposure data from the non-acoustic media data.    
   
   
       12 . The method of  claim 11 , further comprising the step of detecting an ancillary code in the non-acoustic media data.