Lenticular label manufacture

Abstract

A continuous lenticular label construction including a lenticular assemblies joined with a continuous web so that the lenticules of the assemblies are transverse to the longitudinal axis of the web. A method of manufacture includes: advancing a continuous web of label stock and securing the lenticular assemblies to the continuous web with that lenticules of the lenticular assemblies oriented perpendicular to the length of the continuous web. Optionally, the continuous web defines or includes a window through which the lenticular assemblies are viewed.

1 . A continuous web of lenticular labels comprising: 
 a label stock having a longitudinal axis;    a first lenticular assembly including first lenticules adhered to the label stock, said first lenticules transverse to the longitudinal axis, said first lenticular assembly and said label stock forming a first lenticular label;    a second lenticular assembly including second lenticules adhered to the label stock, said second lenticules transverse to the longitudinal axis, said second lenticular assembly and said label stock forming a second lenticular label, said first and second lenticular assemblies disposed on the label stock so that the first lenticules and the second lenticules are substantially parallel to one another; and    a release liner secured to at least one of the label stock and the first and second lenticular assemblies.    
   
   
       2 .- 6 . (canceled)  
   
   
       7 . The continuous web of lenticular labels of  claim 1  wherein the first and second lenticular assemblies each include a visual image effect printed thereon, and wherein each visual image effect is perceived by an operator when the operator views the first and second lenticular assemblies along a plane substantially parallel to the longitudinal axis.  
   
   
       8 . A continuous web of lenticular labels comprising: 
 a continuous label stock including a longitudinal axis and an adhesive;    a plurality of lenticular assemblies, each including lenticules, said plurality of lenticular assemblies adhered to said continuous label stock with said adhesive wherein said lenticules are substantially transverse to said longitudinal axis and substantially parallel to one another.    
   
   
       9 . (canceled)  
   
   
       10 . The continuous web of lenticular labels of  claim 8  wherein each of said plurality of lenticular assemblies include a base disposed opposite the lenticules and an image printed on the base.  
   
   
       11 . The continuous web of lenticular labels of  claim 8  wherein said plurality of lenticular assemblies each include a base opposite the lenticules, and a lenticular stock including an image printed thereon, said lenticular stock adhered to said base.  
   
   
       12 . The continuous web of lenticular labels of  claim 8  wherein the lenticular assemblies are oriented on the continuous label stock in side-by-side relation.  
   
   
       13 . (canceled)  
   
   
       14 . The container label system of  claim 13  comprising a window in the base label through which the images are viewed.  
   
   
       15 . The container label system of  claim 13  wherein the base label defines a window, and wherein the lenticular assembly is positioned between the base label and the container and at least partially viewable through the window.  
   
   
       16 . The container label system of  claim 13  wherein the base label includes a window, and wherein the lenticular assembly is positioned between the base label and the container and at least partially viewable through the window.  
   
   
       17 .- 20 . (canceled)