Updating the content of a presentation vehicle in a computer network

Abstract

In one embodiment, a first search result responsive to a first search request is displayed in a presentation vehicle that is separate from a browser employed by an end-user to submit the first search request. The presentation vehicle may be a pop-under, for example. Upon detection of a second search request submitted by the end-user, the same presentation vehicle may be updated to display a second search result. In another embodiment, a presentation vehicle is employed to display a first content responsive to a first end-user behavior. An end-user behavior may be an activity that an end-user engages in while on a computer network. The end-user behavior may be navigation from one web site to another web site or submission of a search request, for example. The presentation vehicle may be updated to display a second content in response to a second end-user behavior.

1 - 22 . (canceled)  
   
   
       23 . A server computer comprising: 
 a plurality of message units, each message unit comprising a message content, a vehicle field indicating a presentation vehicle for displaying the message content, an expiration date indicating a time period the message unit is valid, a local field indicating whether a keyword for a search request is to be evaluated against a local include list only, and a search field indicating whether or not the message unit is related to a search request, wherein the server computer provides a message unit to a client computer having an end-user performing an Internet search.