Container having label protection feature

Abstract

A blow molded plastic container adapted for label protection having an upper portion including a mouth defining an opening into the container, a lower portion forming a base and a sidewall connected with and extending between the upper portion and the lower portion. The sidewall defined in at least part by a textured surface area, a product label area and a label protection area. The textured surface area and the label protection area in combination providing label protection that is subtle and virtually indetectable.

1 . A blow molded plastic container adapted for label protection, the container having an upper portion including a mouth defining an opening into the container, a lower portion forming a base, and a sidewall portion connected with and extending between said upper portion and said lower portion; said upper portion, said lower portion and said sidewall portion cooperating to define a receptacle chamber within the container into which product can be filled; said sidewall portion defined in at least part by a textured surface area, a product label area and a label protection area, said textured surface area and said label protection area in combination providing label protection that is virtually indetectable.  
   
   
       2 . The container according to  claim 1  wherein said textured surface area includes a plurality of indentations formed therein.  
   
   
       3 . The container according to  claim 2  wherein said plurality of indentations vary in size and are randomly spaced throughout said textured surface area.  
   
   
       4 . The container according to  claim 2  wherein said product label area is generally smooth and generally rectangular in shape.  
   
   
       5 . The container according to  claim 2  further comprising a front sidewall portion having a generally smooth, rectangularly shaped front product label area and a rear sidewall portion having a generally smooth, rectangularly shaped rear product label area.  
   
   
       6 . The container according to  claim 2  wherein said label protection area comprises a first label protection area above said product label area and a second label protection area below said product label area.  
   
   
       7 . The container according to  claim 6  wherein said first label protection area forms a first generally outward arcuate shaped surface in cross section and said second label protection area forms a second generally outward arcuate shaped surface in cross section.  
   
   
       8 . A blow molded plastic container adapted for label protection, the container having an upper portion including a mouth defining an opening into the container, a lower portion forming a base, and a sidewall portion connected with and extending between said upper portion and said lower portion; said upper portion, said lower portion and said sidewall portion cooperating to define a receptacle chamber within the container into which product can be filled; said sidewall portion having a plurality of indentations formed therein, a product label area, a first label protection area and a second label protection area, said plurality of indentations, said first label protection area and said second label protection area in combination providing label protection that is virtually indetectable.  
   
   
       9 . The container according to  claim 8  wherein said plurality of indentations vary in size and are randomly spaced throughout said sidewall portion.  
   
   
       10 . The container according to  claim 9  wherein said product label area is generally smooth and generally rectangular in shape.  
   
   
       11 . The container according to  claim 9  further comprising a front sidewall portion having a generally smooth, rectangularly shaped front product label area and a rear sidewall portion having a generally smooth, rectangularly shaped rear product label area.  
   
   
       12 . The container according to  claim 9  wherein said first label protection area is located above said product label area and said second label protection area is located below said product label area.  
   
   
       13 . The container according to  claim 12  wherein said first label protection area forms a first generally outward arcuate shaped surface in cross section and said second label protection area forms a second generally outward arcuate shaped surface in cross section.  
   
   
       14 . A blow molded plastic container comprising: 
 an upper portion defining a mouth;    a shoulder region formed with said upper portion and extending downward therefrom;    a lower portion forming a base of the container; and    a sidewall extending between and joining said shoulder region with said lower portion, said sidewall including a textured surface area, a product label area, a first label protection area and a second label protection area, said textured surface area, said first label protection area and said second label protection area in combination providing label protection that is virtually indetectable.    
   
   
       15 . The container according to  claim 14  wherein said textured surface area and said shoulder region include a plurality of indentations formed therein.  
   
   
       16 . The container according to  claim 15  wherein said plurality of indentations vary in size and are randomly spaced throughout said textured surface area and said shoulder region.  
   
   
       17 . The container according to  claim 15  wherein said product label area is generally smooth and generally rectangular in shape.  
   
   
       18 . The container according to  claim 15  further comprising a front sidewall portion having a generally smooth, rectangularly shaped front product label area and a rear sidewall portion having a generally smooth, rectangularly shaped rear product label area.  
   
   
       19 . The container according to  claim 15  wherein said first label protection area is located above said product label area and said second label protection area is located below said product label area.  
   
   
       20 . The container according to  claim 19  wherein said first label protection area forms a first generally outward arcuate shaped surface in cross section and said second label protection area forms a second generally outward arcuate shaped surface in cross section.  
   
   
       21 . A method of creating a visual impression of a virtually indictable label protection for a plastic container profile, said method comprising the steps of: 
 creating said plastic container with a shoulder region, a sidewall portion and a base, said sidewall portion having a textured surface area, a product label area and a label protection area, said sidewall portion extending between and joining said shoulder region with said base; and    orienting said container at a point of sale such that said textured surface area, said product label area and said label protection area cooperate to provide said visual impression of a substantially straight vertical line in profile.    
   
   
       22 . The method of  claim 21  further comprising the step of: 
 affixing a product label to said product label area prior to sale which visually emphasizes the positive impact created by a product within said container.    
   
   
       23 . The method of  claim 21  further comprising the steps of: 
 filling said container with a product; and    capping said container prior to sale.