Show-shade cosmetic case

Abstract

A cosmetic package is provided wherein the cover and container base are packaged in such a way as to allow a view of the product shade in the base at point of purchase.

1 . A cosmetic package comprising a container base having a cosmetic product therein and a cover disengaged from said container base in which said cover is disposed at a first position wherein a cosmetic product is at least partially exposed and wherein a combined projected area of the container base and the cover in said first position is less than a cumulative area of the container base and the cover.  
   
   
       2 . The cosmetic package of  claim 1  wherein the container base is cradled within the cover and the combined projected area of the container base and the cover is less than about 50% of the cumulative area of the container base and the cover.  
   
   
       3 . The cosmetic package of  claim 1  wherein one of the base and the cover comprises a hinged receiver having an opening therein and an axis of rotation substantially parallel to the base or the cover, respectively, and the other of the base and the cover comprises a protuberance shaped to fit into me opening of said hinge receiver for an engagement with said hinge receiver so that said cover thus engaged with the base through the hinged receiver and the protuberance can rotate about said hinge receiver to open and close.  
   
   
       4 . The cosmetic package of  claim 3  wherein the cover is engaged with the container base by means of a locking ledge on the protuberance engaged with a locking shelf within said hinge receiver.  
   
   
       5 . The cosmetic package of  claim 1  wherein said cosmetic package is within an outer wrap.  
   
   
       6 . The outer wrap of  claim 5  selected from the group consisting of blister wrap, cartons, thermoform clam shells, shrink sleeves, plastic sleeve and bags, and injection molded containers.  
   
   
       7 . A method of directing a consumer to affix the cover and the container base of  claim 1  whereby the cover and the base are joined by engaging the protuberance and the hinge receiver of said cover or said base to be substantially parallel to the base or the cover, respectively, until permanently engaged with said hinge receiver so that said cover thus engaged with the base through the hinged receiver and the protuberance can rotate about said binge receiver to open and close.  
   
   
       8 . A method of showing within an outer wrap the contents of a container base having a cosmetic product therein and a cover disengaged from said container base wherein said cover is disposed at a first position in which the cosmetic product is at least partially exposed and wherein the combined projected area of the container base and the cover in said first position is less than the cumulative area of the container base and the cover.  
   
   
       9 . A cosmetic package comprising a container base having a cosmetic product therein and a cover engaged with said container base wherein said cover is disposed at a first position wherein the cosmetic product is at least partially exposed and wherein the combined projected area of the container base and the cover in said first position Is less than the cumulative area of the container base and cover and wherein one of the base and the cover comprises a hinged receiver having an opening therein and an axis of rotation substantially parallel to the base or the cover, respectively, and the other of the base and the cover comprises a protuberance shaped to fit into the opening of said hinge receiver for an engagement with said hinge receiver so that said cover thus engaged with the base trough the hinged receiver and the protuberance can rotate about said hinge receiver to open and close.  
   
   
       10 . The cosmetic package of  claim 9  wherein said protuberance is engaged by means of a locking ledge on the protuberance engaged with a locking shelf within said hinge receiver.  
   
   
       11 . The cosmetic package of  claim 9  wherein said cover is rotated within said hinge receiver from said first position to said second position wherein rotation is ultimately prohibited by a locking lug on said protuberance that engages with a locking notch on said hinge receiver.  
   
   
       12 . The cosmetic package of  claim 9  wherein said cosmetic package is within an outer wrap.  
   
   
       13 . The outer wrap of  claim 12  selected from the group consisting of blister wrap, cartons, thermoform clam shells, shrink sleeves, plastic sleeve and bags, and injection molded container.  
   
   
       14 . A method of directing a consumer to affix the cover and container base of  claim 9  wherein one of the base or the cover is rotated no more than about 360° within the hinge receiver to be substantially parallel to the base or the cover, respectively until permanently engaged with said hinge receiver so that said cover thus engaged with the base through the hinged receiver and the protuberance can rotate about said hinge receiver to open and close.  
   
   
       15 . The cosmetic package of  claim 1  wherein said cover comprises a compressible seal.  
   
   
       16 . The cosmetic package of  claim 9  wherein said cover comprises a compressible seal.  
   
   
       17 . The cosmetic package of  claim 9  wherein the container base is cradled within the cover and the combined projected area of the container base and the cover is 50% of the cumulative area of the container base and the cover.  
   
   
       18 . A method of doing business whereby a consumer is assisted in the unaided selection of a cosmetic shade by selecting a cosmetic shade from an array of cosmetic shades contained within the cosmetic package of  claim 1 .  
   
   
       19 . A method of doing business whereby a consumer is assisted in the unaided selection of a cosmetic shade by selecting a cosmetic shade from an array of cosmetic shades contained within the cosmetic package of  claim 9 .  
   
   
       20 . A method of doing business whereby a consumer is assisted in the unaided selection of a cosmetic shade by directing a consumer to assemble a cosmetic package having a cosmetic product therein comprising a container base, cover and hinge receiver having an axis of rotation substantially parallel to the base or the cover, respectively, and wherein said hinge receiver is separated and held within the container base by pins and wherein the consumer permanently engages the cover and the base through the hinged receiver such that the cover and base arm substantially parallel and whereby the cosmetic package rotates about said hinge receiver to open and close.