System and method for managing advertising content delivery in a gaming environment supporting aggregated demographics serving and reporting

Abstract

A method of in game advertising wherein in game advertising spots are registered from different video games having similar demographic characteristics. The in game advertising spots are then grouped together into an aggregated community of advertising spots. An advertising campaign then delivers advertising content to the group of advertising spots as if the group were a single advertising spot.

1 . A method comprising: 
 providing a plurality of in game advertising spots from different video games having similar demographic characteristics;    grouping the plurality of in game advertising spots together into an aggregated community of advertising spots; and,    delivering a same advertising content for display within each of the advertising spots within the aggregated community of advertising spots.    
     
     
         2 . A method according to  claim 1  wherein the aggregated community is an aggregated community of advertising spots from a same game provider.  
     
     
         3 . A method according to  claim 1  wherein the aggregated community is an aggregated community of advertising spots from different game providers.  
     
     
         4 . A method according to  claim 1  wherein a same advertising spot within a video game is included in two different aggregated communities of advertising spots.  
     
     
         5 . A method according to  claim 1  comprising reporting impression data of impressions formed by impressing the advertising content on gamers, the impression data reported as an aggregate to the advertiser.  
     
     
         6 . A method according to  claim 1  comprising reporting impression data of impressions formed by impressing the advertising content on gamers, the impression data reported individually to a game provider.  
     
     
         7 . A method according to  claim 1  comprising paying a game provider on a per impression basis, the game provider paid for impressions delivered from within video games of the game provider.  
     
     
         8 . A method according to  claim 1  comprising paying a game provider on a per impression basis, the game provider paid for impressions delivered from within all video games of the aggregated community of advertising spots in proportion to an involvement of the video game within the community.  
     
     
         9 . A method according to  claim 1  wherein the aggregated community of advertising spots includes advertising spots that in isolation were not sufficiently sold.  
     
     
         10 . A method according to  claim 1  wherein the aggregated community of advertising spots includes advertising spots that are older than a predetermined age, the predetermined age relating to the lifecycle of a video game and beyond the initial “new” portion of the lifecycle of the video game.  
     
     
         11 . A method according to  claim 10  wherein the predetermined time is six months.  
     
     
         12 . A method according to  claim 1  comprising: 
 automatically notifying a game provider of each video game having an advertising spot within the aggregated community of advertising spots of a proposed advertising content and requesting validation of said advertising content for being impressed upon a gamer from the video game having an advertising spot within the aggregated community of advertising spots.    
     
     
         13 . A method according to  claim 1  comprising: 
 notifying at least a game provider of at least a video game having an advertising spot within the aggregated community of advertising spots of a proposed advertising content and requesting validation of said advertising content for being impressed upon a gamer from the video game having an advertising spot within the aggregated community of advertising spots.    
     
     
         14 . A method according to  claim 13  wherein validation of said same advertising content for an advertising spot is required prior to display of advertising content within said advertising spot.  
     
     
         15 . A method according to  claim 14  wherein absent validation of said same advertising content for an advertising spot, the advertising spot is removed from the aggregated community of advertising spots.  
     
     
         16 . A method according to  claim 13  wherein absent validation of said same advertising content for a predetermined number of advertising spots, the advertising content is other than displayed within advertising spots within the aggregated community of advertising spots.  
     
     
         17 . A method according to  claim 1  comprising: 
 providing a plurality of in game advertising content from different advertisers requesting similar demographic characteristics;    grouping the plurality of in game advertising content together into an aggregated advertising campaign; and,    delivering different advertising content for display within a same aggregated community of video game advertising spots to, in aggregate, fill an advertising campaign.    
     
     
         18 . A method comprising: 
 registering a plurality of advertising spots from each of a plurality of video games, each advertising spot registered with data relating to an advertising spot format and demographic data relating to the video game in which the advertising spot is;    forming a database of advertising spots, each advertising spot searchable based on the demographic data and the advertising spot format; and,    searching the database to identify advertising spots having demographic data with a predetermined range.    
     
     
         19 . A method according to  claim 18  comprising: 
 grouping the plurality of in game advertising spots together into an aggregated community of advertising spots.    
     
     
         20 . A method according to  claim 19  wherein grouping comprises: 
 providing one or more video game advertising spots and forming a group based on advertising spots similar to the one or more video game advertising spots.    
     
     
         21 . A method according to  claim 20  wherein new advertising spots registered after formation of the aggregated community are added to the aggregated community when they are sufficiently similar to the one or more video game advertising spots.  
     
     
         22 . A method according to  claim 19  wherein grouping comprises: 
 searching for at least a demographic criteria and forming a group based on advertising spots meeting the at least a demographic criteria.    
     
     
         23 . A method according to  claim 22  wherein new advertising spots registered after formation of the aggregated community are added to the aggregated community when they have demographic data sufficiently similar to the search criteria.  
     
     
         24 . A method according to  claim 19  wherein grouping comprises: 
 searching for at least a demographic criteria and forming a group based selecting some of the advertising spots that meet the at least a demographic criteria.    
     
     
         25 . A method according to  claim 1  comprising: 
 providing advertising content for impressing upon a gamer from an advertising spot of the aggregated community of advertising spots; and,    automatically notifying a game provider of each video game having an advertising spot within the aggregated community of advertising spots of a proposed advertising content and requesting validation of said advertising content for being impressed upon a gamer from the video game having an advertising spot within the aggregated community of advertising spots.    
     
     
         26 . A method according to  claim 1  comprising: 
 providing advertising content for impressing upon a gamer from an advertising spot of the aggregated community of advertising spots; and,    notifying at least a game provider of at least a video game having an advertising spot within the aggregated community of advertising spots of a proposed advertising content and requesting validation of said advertising content for being impressed upon a gamer from the video game having an advertising spot within the aggregated community of advertising spots.    
     
     
         27 . A method according to  claim 26  wherein validation of said same advertising content for an advertising spot is required prior to display of advertising content within said advertising spot.  
     
     
         28 . A method according to  claim 27  wherein absent validation of said same advertising content for an advertising spot, the advertising spot is removed from the aggregated community of advertising spots.  
     
     
         29 . A method according to  claim 26  wherein absent validation of said same advertising content for a predetermined number of advertising spots, the advertising content is other than displayed within advertising spots within the aggregated community of advertising spots.  
     
     
         30 . A method according to  claim 18  comprising: 
 providing a plurality of in game advertising content from different advertisers requesting similar demographic characteristics;    grouping the plurality of in game advertising content together into an aggregated advertising campaign; and,    delivering different advertising content for display within a same aggregated community of advertising spots to, in aggregate, fill a single advertising campaign.    
     
     
         31 . A method comprising: 
 providing a plurality of in game advertising content from different advertisers requesting similar demographic characteristics;    grouping the plurality of in game advertising content together into an aggregated advertising campaign; and,    delivering different advertising content for display within a same video game advertising spot to, in aggregate, fill an advertising campaign.