Self erecting advertising and/or fundraising box and method

Abstract

A method for advertising on a self erecting advertising box comprising providing a cardboard blank having an inner paper layer, an outer roll stock layer and a paper flute extending between and joined to the inner paper layer and outer roll stock layer. The method includes selling space for placing advertisement content on the self erecting fundraising box for a fee, and applying the advertisement content to the outer roll stock layer by a flexographic printing process. The blank is folded into the self erecting advertising box and is supplied to a retail store. The self erecting advertising box is available to a consumer at the point of sale for free or for a nominal fee, with the cost of the self erecting advertising box being offset by the funds generated by selling the advertisement content.

1 . A method of advertising comprising: 
 providing an outer roll stock layer,    providing a flexographic plate having advertisement content,    printing the flexographic advertisement content onto the outer roll stock layer,    drying the flexographic advertisement content,    providing an inner paper layer and providing a paper flute and positioning the paper flute between the inner paper layer and the outer roll stock layer and joining the paper flute to the inner layer and outer roll stock layer,    folding the joined inner paper layer, paper flute and outer roll stock layer into a self erecting advertising box for use in a store that can repeatedly move from an erect state to a collapsed state, such that the outer roll stock layer forms an exterior surface of the self erecting fundraising box and the inner paper layer forms an interior surface of the self erecting advertising box, and    supplying the self erecting advertising box to the store in the collapsed state and opening the self erecting advertising box such that the advertising content is displayed.    
   
   
       2 . The method according to  claim 1  further comprising selling the advertisement content for a fee.  
   
   
       3 . The method according to  claim 2  further including setting the fee such that the fee covers the cost of the self erecting advertising box so the self erecting advertising box can be provided to consumers at a point of sale for free.  
   
   
       4 . The method according to  claim 2  further including setting the fee such that the fee covers most of the fee of producing the self erecting advertising box such that the self erecting advertising box can be provided to consumers at a point of sale for a nominal fee that is below a manufacturing cost of the self erecting advertising box.  
   
   
       5 . The method according to  claim 1  further comprising applying a waterproof coating to the outer roll stock layer.  
   
   
       6 . The method according to  claim 1  further comprising providing the self erecting fundraising box at the point of sale and wherein the self erecting advertising box provides for secondary advertising after the point of sale.  
   
   
       7 . The method according to  claim 1  further comprising applying an adhesive to the interior surface and the exterior surface and adhering advertising materials to the adhesive.  
   
   
       8 . The method according to  claim 7  wherein the advertising materials include at least one of the following: coupons, brochures, recipes, rebates, informational booklets, samples, catalogues, educational pamphlets and product samples.  
   
   
       9 . The method according to  claim 7  wherein the advertising materials include coupons, brochures, recipes, rebates, informational booklets, samples, catalogues, educational pamphlets and product samples.  
   
   
       10 . The method according to  claim 1  further comprising providing a lid having flexograpically printed advertising content and sized to fit on the self erecting fundraising box.  
   
   
       11 . An advertising system comprising: 
 a self erecting box for use in a store comprising a cardboard blank having an inner paper layer, an outer roll stock layer and a paper flute extending between and joined to the inner paper layer and outer roll stock layer,    advertisement content applied to the outer roll stock layer by a flexographic printing process,    the blank folded such that the outer roll stock layer is an exterior surface of the self erecting box and the inner paper layer forms an interior surface of the self erecting box,    and wherein the self erecting box is supplied to the store in the collapsed state.    
   
   
       12 . The advertising system according to  claim 11  further wherein the advertising content is sold for a fee.  
   
   
       13 . The advertising system according to  claim 12  wherein the fee offsets a cost of the self erecting advertising box such that the self erecting adverting box can be provided at a point of sale for a nominal fee.  
   
   
       14 . The advertising system according to  claim 13  wherein the fee is sufficient to offset all the costs of the self erecting advertising box such that it can be provided at a point of sale for free.  
   
   
       15 . The advertising system according to  claim 11  further comprising applying an adhesive to at least one of the interior and exterior surfaces and adhering advertising materials to the adhesive and charging a fee for adhering the advertising materials to the at least one of the interior and exterior surfaces such that to offset the cost of the self erecting advertising box to the store.  
   
   
       16 . A method of fundraising comprising: 
 providing a self erecting fundraising box and providing a cardboard blank having an inner paper layer, an outer roll stock layer and a paper flute extending between and joined to the inner paper layer and outer roll stock layer,    providing a flexographic plate having fundraising content,    applying the flexographic fundraising content to the outer roll stock layer,    drying the flexographic fundraising content,    folding the blank into a self erecting fundraising box that can repeatedly go from a collapsed state to an erect state for use in a store, such that the outer roll stock layer forms an exterior surface of the self erecting box and the inner paper layer forms an interior surface of the self erecting box,    supplying the self erecting fundraising box to the store in the collapsed state,    having the cost of the self erecting advertising box paid by sponsors,    providing the self erecting fundraising box at the point of sale such that it is purchased for a fee and wherein the fee is directed to a charity named in the fundraising content printed on the self erecting fundraising box.