US2007067217A1PendingUtilityA1

System and method for selecting advertising

48
Assignee: SCHACHTER JOSHUAPriority: Sep 20, 2005Filed: Sep 20, 2005Published: Mar 22, 2007
Est. expirySep 20, 2025(expired)· nominal 20-yr term from priority
Inventors:Joshua SchachterAlbert Wenger
G06Q 30/02G06Q 30/0269
48
PatentIndex Score
0
Cited by
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References
0
Claims

Abstract

One aspect relates to a system for collecting user classifications of content and using such classifications to match ads to appropriate content. In such a manner, more appropriate associations between ads and content may be made. Such classifications may be collected, for example, using a social bookmarking system.

Claims

exact text as granted — not AI-modified
1 . A method for selecting advertising comprising acts of: 
 collecting classification data from a plurality of users, wherein at least one portion of the classification data indicates a classification of content;    determining, based on the at least one portion of the classification data, an advertisement; and    associating the advertisement with the content.    
     
     
         2 . The method according to  claim 1 , wherein the act of collecting classification data further comprises an act of collecting one or more tags.  
     
     
         3 . The method according to  claim 1 , wherein the act of collecting the classification data further comprising an act of determining a classification performed through a user action.  
     
     
         4 . The method according to  claim 3 , wherein the act of determining includes determining whether the user associated the content with a particular classification.  
     
     
         5 . The method according to  claim 2 , wherein one or more tags include one or more keywords that describe the content.  
     
     
         6 . The method according to  claim 2 , wherein the act of collecting the one ore more tags further comprises an act of collecting the one or more tags by a collaborative computer system operated by the plurality of users.  
     
     
         7 . The method according to  claim 1 , wherein the content includes a website page and wherein the act of associating includes an act of associating the advertisement with the website page.  
     
     
         8 . The method according to  claim 1 , wherein the advertisement includes data, and the act of associating further comprises an act of associating the data with the content.  
     
     
         9 . The method according to  claim 5 , wherein one or more keywords are derived from at least one of the plurality of users.  
     
     
         10 . The method according to  claim 5 , further comprising an act of inputting the one or more keywords into an ad-matching program.  
     
     
         11 . The method according to  claim 1 , further comprising an act of providing the classification data to an entity to be used to determine the association of the advertisement with the content.  
     
     
         12 . The method according to  claim 1 , wherein the act of collecting classification data is performed by a plurality of computer systems.  
     
     
         13 . The method according to  claim 1 , wherein the classification data is shared among a plurality of computer systems.  
     
     
         14 . The method according to  claim 1 , wherein the content is referenced by reference data, and wherein the act of associating includes an act of associating the advertisement with the reference data.  
     
     
         15 . The method according to  claim 14 , wherein the reference data includes a Uniform Resource Locator (URL).  
     
     
         16 . The method according to  claim 1 , wherein the classification data is shared among a plurality of application programs.  
     
     
         17 . The method according to  claim 1 , wherein the classification data is shared among the plurality of users.  
     
     
         18 . A system for selecting advertising, the system comprising: 
 an ad-matching component adapted to match an advertisement with content;    a classification system adapted to provide classification data collected from a plurality of users, wherein the classification data includes a portion that classifies the content and wherein the ad-matching component is adapted to use the portion to determine the association of the advertisement with the content.    
     
     
         19 . The system according to  claim 18 , wherein the classification system is adapted to collect one or more tags.  
     
     
         20 . The system according to  claim 19 , wherein one or more tags include one or more keywords that describe the content.  
     
     
         21 . The system according to  claim 19 , wherein the classification system further comprises a collaborative computer system operated by the plurality of users.  
     
     
         22 . The system according to  claim 18 , wherein the ad-matching component further comprises means for associating the advertisement with the content.  
     
     
         23 . The system according to  claim 20 , wherein the one or more keywords are derived from at least one of the plurality of users.  
     
     
         24 . The system according to  claim 18 , wherein the plurality of users collectively provide the classification data.  
     
     
         25 . The system according to  claim 18 , wherein the content is referenced by reference data, and wherein the ad-matching component is adapted to associate the advertisement with the reference data.  
     
     
         26 . The system according to  claim 25 , wherein the reference data includes a Uniform Resource Locator (URL).  
     
     
         27 . The system according to  claim 18 , further comprising a plurality of application components that share the classification data.  
     
     
         28 . The system according to  claim 18 , wherein the classification system is adapted to share the classification data among the plurality of users.  
     
     
         29 . The system according to  claim 18 , wherein the classification system is adapted to determine a classification performed through a user action.  
     
     
         30 . The system according to  claim 29 , wherein the classification system is adapted to determine whether the user associated the content with a particular classification.  
     
     
         31 . A computer-readable medium having computer program code stored thereon, when executed by one or more computer systems, causes the computer system(s) to perform acts of: 
 collecting classification data from a plurality of users, wherein at least one portion of the classification data indicates a classification of content;    determining, based on the at least one portion of the classification data, an advertisement; and    associating the advertisement with the content.    
     
     
         32 . The computer-readable medium according to  claim 31 , wherein the act of collecting classification data further comprises an act of collecting one or more tags.  
     
     
         33 . The computer-readable medium according to  claim 31 , wherein the act of collecting the classification data further comprising an act of determining a classification performed through a user action.  
     
     
         34 . The computer-readable medium according to  claim 33 , wherein the act of determining includes determining whether the user associated the content with a particular classification.  
     
     
         35 . The computer-readable medium according to  claim 32 , wherein one or more tags include one or more keywords that describe the content.  
     
     
         36 . The computer-readable medium according to  claim 32 , wherein the act of collecting the one ore more tags further comprises an act of collecting the one or more tags by a collaborative computer system operated by the plurality of users.  
     
     
         37 . The computer-readable medium according to  claim 31 , wherein the content includes a website page and wherein the act of associating includes an act of associating the advertisement with the website page.  
     
     
         38 . The computer-readable medium according to  claim 31 , wherein the advertisement includes data, and the act of associating further comprises an act of associating the data with the content.  
     
     
         39 . The computer-readable medium according to  claim 33 , wherein one or more keywords are derived from at least one of the plurality of users.  
     
     
         40 . The computer-readable medium according to  claim 33 , further comprising an act of inputting the one or more keywords into an ad-matching program.  
     
     
         41 . The computer-readable medium according to  claim 31 , further comprising an act of providing the classification data to an entity to be used to determine the association of the advertisement with the content.  
     
     
         42 . The computer-readable medium according to  claim 31 , wherein the act of collecting classification data is performed by a plurality of computer systems.  
     
     
         43 . The computer-readable medium according to  claim 31 , wherein the classification data is shared among a plurality of computer systems.  
     
     
         44 . The computer-readable medium according to  claim 31 , wherein the content is referenced by reference data, and wherein the act of associating includes an act of associating the advertisement with the reference data.  
     
     
         45 . The computer-readable medium according to  claim 44 , wherein the reference data includes a Uniform Resource Locator (URL).  
     
     
         46 . The computer-readable medium according to  claim 31 , wherein the classification data is shared among a plurality of application programs.  
     
     
         47 . The computer-readable medium according to  claim 31 , wherein the classification data is shared among the plurality of users.

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