Consumable food product container having removable premium for use in customer retention

Abstract

A convenience fast food package is provided with at least one removable printed premium that is rendered through the use of high resolution imaging equipment on a central area or portion of the package. The premium is defined in one face of a panel of the package through the use of lines of weakness that allow the premium to be readily removed and utilized by a consumer. The food package of the present invention is produced in accordance with a customer retention and development program.

1 . A corrugated consumer convenient food package, comprising 
 a substantially planar blank of corrugated material, said blank having first and second panels with each blank having first and second longitudinally extending sides and first and second transversely extending edges, each of said panels having first, second and third peripherally extending wings hingedly connected to each of said panels about said first and second longitudinally extending sides and said first transversely extending edge, and said panels are joined to one another by a hinged spine connected to each of said panels along said second transversely extending edges;    each of said panels has first and second faces directly opposed to one another with said second face of said first panel overlying said second face of said second panel when said blank is folded about said spine; and    a central portion provided in said first face of said first panel, said central portion defined by a line of weakness extending about a periphery of said central portion and said central portion printed with graphics having a resolution of greater than about 150 lines per inch and said graphics create at least a first removable premium for consumer retention and said graphics do not include discounts or coupons.    
   
   
       2 . A corrugated consumer convenient food package as recited in  claim 1 , wherein said first removable premium is selected from a group including posters, maps, pictures, collector memorabilia, souvenirs and combinations thereof.  
   
   
       3 . A corrugated consumer convenient food package as recited in  claim 1 , wherein second face of first panel is provided with a removable food grade protective sheets substantially covering an area equal to said central portion of said first face of said first panel.  
   
   
       4 . A corrugated consumer convenient food package as recited in  claim 1 , wherein said package is provided with personalized indicia related to a delivery order directly on one of said first and second faces of said first and second panels.  
   
   
       5 . A corrugated consumer convenient food package as recited in  claim 1 , wherein said central portion of said first face of said first panel includes more than fifty percent of said first face of said first panel.  
   
   
       6 . A corrugated consumer food package as recited in  claim 1 , wherein said first face of said second panel is provided with a central portion defined by lines of weakness and said second panel first face having printing with a resolution of greater than about 150 lines per inch to create a second removable premium.  
   
   
       7 . A corrugated consumer food package as recited in  claim 6 , wherein said second removable premium is distinct from said first removable premium.  
   
   
       8 . A corrugated consumer food package as recited in  claim 6 , wherein said first and second removable premiums are part of a collectible series.  
   
   
       9 . A corrugated consumer food package as recited in  claim 6 , wherein said second face of said second panel is provided with a food grade protective sheet that substantially covers said second face of said second panel.  
   
   
       10 . A convenience food package having at least one removable premium, comprising; 
 a first substantially planar panel having first and second longitudinally extending sides, first and second transversely extending edges and first and second faces, each of said longitudinally extending sides have a hinged flap extending outwardly from said sides and running substantially along each of said longitudinally extending sides, said first panel having a hinged flap extending outwardly from said first transversely extending side and running substantially along said transversely extending edge;    a second substantially planar panel having first and second longitudinally extending sides, first and second transversely extending edges and first and second faces, each of said longitudinally extending sides have a hinged flap extending outwardly from said sides and running substantially along each of said longitudinally extending sides, said second panel having a hinged flap extending outwardly from said first transversely extending side and running substantially along said transversely extending edge;    a third planar panel substantially smaller than each of said first and second panels, said third panel having first and second faces, first and second longitudinally extending sides and first and second transversely extending edges;    said first panel is connected to said third panel along said first transversely extending edge and said second panel is connected to said third panel along said second transversely extending edge; and    at least one removable premium area is provided on said first face of said first panel, said removable premium area is defined by lines of weakness extending completely about said removable premium area and creating a periphery and said removable premium area is printed with graphics depicting a collectable image with a resolution of greater than 150 lines per inch.    
   
   
       11 . A convenience food package as recited in  claim 10 , wherein said second face of said first panel is provided with a protective food grade material and is disposed substantially centrally of said second face.  
   
   
       12 . A convenience food package as recited in  claim 10 , wherein said first face of said second panel is provided with a second removable premium printed at a resolution of greater than about 150 lines per inch and said second face of said second panel is provided with a protective food grade material.  
   
   
       13 . A convenience food package as recited in  claim 10 , wherein said periphery has a shape that is selected from geometric, animate, inanimate, alpha and numeric configurations.  
   
   
       14 . A convenience food package as recited in  claim 10 , wherein said protective material is selected from a group including metal films and foils, synthetic films, cellulosic based sheets, wax coatings and combinations thereof.  
   
   
       15 . A food delivery carton having a detachable printed premium, comprising; 
 a blank of substantially planar corrugated material, said blank having first and second substantially quadrate panels each of said panels having first, second, third and four edges and first and second faces, and said panels are connected to one another along one of said edges of each panel;    a printed collection piece provided as part of a continuing series is printed on said first panel first face and is surrounded by a line of weakness defining a periphery of said collection piece and said collection piece is produced with a resolution of greater than about 150 lines per inch; and    a protective material is disposed on said first panel second face and positioned so as to be substantially directly opposed to said collection piece on said first panel first face.    
   
   
       16 . A food delivery carton as described in  claim 15 , wherein a second printed collection piece is provided on said first face of said second panel and is produced with a resolution of greater than about 150 lines per inch.  
   
   
       17 . A food delivery carton as described in  claim 16 , wherein said second printed collection piece is provided as part of said continuing series of collective memorabilia.  
   
   
       18 . A food delivery carton as described in  claim 15 , wherein said second face of said second panel is provided with protective material disposed substantially centrally of said second panel.  
   
   
       19 . A food delivery carton as described in  claim 15 , wherein said protective material is selected from a group including waxes, cellulose sheets, metal foils and synthetic films.  
   
   
       20 . A food delivery carton as described in  claim 15 , wherein each of said panels is provided with hinged flaps along three of said edges.