Array of packages

Abstract

An array of packages including at least a first package including a product therein. The first package has at least a first display face. The first display face has a first display face area and includes first indicia having a first area and representing the name of the product or the product manufacturer and second indicia having a second area including an equity building advertising message for the product in the package. The second area of the second indicia is greater than the first area of the first indicia on the first display face of the package. The array also includes at least a second package including a product therein. The second package has a second display face. The second display face has a second display face area and includes the first indicia of the first package and the second display face does not include the second indicia of the first package.

1 . An array of packages for storing and/or displaying products, the array comprising: 
 at least a first package including a product therein, the first package having at least a first display face, the first display face intended to be displayed to a consumer when the package is displayed for sale, the first display face having a first display face area and including first indicia having a first area and representing the name of the product or the product manufacturer and second indicia having a second area including an equity building advertising message for the product in the package, wherein the second area of the second indicia is greater than the first area of the first indicia on the first display face of the package; and    at least a second package including a product therein, the second package having a second display face, the second display face intended to be displayed to a consumer when the package is displayed for sale, the second display face having a second display face area and including the first indicia of the first package and wherein the second display face does not include the second indicia of the first package.    
   
   
       2 . The array of packages of  claim 1  wherein the first indicia is trademark or trade name.  
   
   
       3 . The array of packages of  claim 1  wherein the second indicia does not include the name of the product or the product manufacturer.  
   
   
       4 . The array of packages of  claim 1  wherein the second indicia of the first package includes an equity building advertising message that provides information about the benefits of the product in the package.  
   
   
       5 . The array of packages of  claim 4  wherein the equity building advertising message includes at least one graphic element.  
   
   
       6 . The array of packages of  claim 5  wherein the graphic element includes a photographic image.  
   
   
       7 . The array of packages of  claim 5  wherein the graphic element includes a representation of the product included in the package.  
   
   
       8 . The array of packages of  claim 7  wherein the graphic element includes a representation of the product included in the package in use.  
   
   
       9 . The array of packages of  claim 8  wherein the second indicia further includes at least some text.  
   
   
       10 . The array of packages of  claim 9  wherein the text and the graphic element together provide information to the consumer in an attempt to get the consumer to purchase the product.  
   
   
       11 . The array of packages of  claim 1  wherein the first area of the first indicia of the first package covers less than 40% of the first display face area of the package.  
   
   
       12 . The array of packages of  claim 1  wherein the first area of the first indicia of the first package covers less than 30% of the first display face area of the package.  
   
   
       13 . The array of packages of  claim 1  wherein the first area of the first indicia of the first package covers less than 25% of the first display face area of the package.  
   
   
       14 . The array of packages of  claim 1  wherein the first area of the indicia of the first package covers less than 15% of the first display face area of the package.  
   
   
       15 . The array of packages of  claim 1  wherein the second area of the second indicia is at least about twice the area of the first area of the first indicia.  
   
   
       16 . The array of packages of  claim 1  wherein at least the first package includes more than one product.  
   
   
       17 . The array of packages of  claim 16  wherein at least the first package is an outer package and the products are also packaged in a primary package distinct from the outer package.  
   
   
       18 . The array of packages of  claim 16  wherein the products included in the outer package are rolled or stacked paper products.  
   
   
       19 . The array of packages of  claim 1  wherein the product is selected from the group of facial tissue, bath tissue, towels, paper towels, hair care products, food products, laundry products, fabric care products, oral care products, pharmaceuticals, over the counter medications, feminine care products, diapers, incontinence products, anti-persperant/deodorant products, pet food, cosmetics, batteries, coffee, food storage containers, garbage bags, surface cleaning products, soaps, wipes or other consumer products.  
   
   
       20 . An array of packages for storing and/or displaying products, the array comprising: 
 at least a first package having an SKU and including a product therein, the first package having at least a first display face, the first display face intended to be displayed to a consumer when the package is displayed for sale, the first display face having a first display face area and including first indicia having a first area and representing the name of the product or the product manufacturer and second indicia having a second area including an equity building advertising message for the product in the package, wherein the second area of the second indicia is greater than the first area of the first indicia on the first display face of the package; and    at least a second package having a different SKU than the first package and also including a product therein, the second package having a second display face intended to be displayed to a consumer when the package is displayed for sale, the second display face having a second display face area and including the first indicia of the first package, wherein the second display face does not include the second indicia of the first package.    
   
   
       22 . The array of packages of claim  21  wherein the second indicia does not include the name of the product or the product manufacturer.  
   
   
       23 . The array of packages of claim  21  wherein the first package includes at least one first product from a line-up of several different products including the same first indicia and the second package includes at least one second product from the line-up, wherein the second product is different from the first product.  
   
   
       24 . The array of packages of  claim 23  wherein the first product and the second product differ in at least one feature selected from the following group: product size, number of products in the package, amount of material in the product, price of the product, size of the package, indicia on the product or package, color of product, graphics on the product, or usage instructions on the product.  
   
   
       25 . An array of packages for storing and/or displaying products, the array comprising: 
 at least a first package including a product therein, the first package having at least a first display face and a first non-display face, the first display face intended to be displayed to a consumer when the package is displayed for sale, the first display face having a first display face area and including first indicia having a first area and representing the name of the product or the product manufacturer and second indicia having a second area including an equity building advertising message for the product in the package, wherein the second area of the second indicia is greater than the first area of the first indicia on the first display face of the package, and wherein the first non-display face is at least partially opposed to the first display face and intended to be disposed away from the consumer when the package is displayed for sale, the first non-display face having a first non-display face area and including third indicia having a third area and representing the name of the product or the product manufacturer and fourth indicia having a fourth area including an equity building advertising message for the product in the package, wherein the fourth area of the fourth indicia is greater than the third area of the third indicia on the first non-display face of the package; and    at least a second package including a product therein, the second package having a second display face, the second display face intended to be displayed to a consumer when the package is displayed for sale, the second display face having a second display face area and including the first indicia of the first package and wherein the second display face does not include the second indicia of the first package.    
   
   
       26 . The array of packages of  claim 25  wherein the first indicia and the second indicia on the first display face of the first package are substantially the same as the third indicia and the fourth indicia on the first non-display face of the first package, respectively.  
   
   
       27 . The array of packages of  claim 25  wherein the first package has a first SKU and the second package has a second SKU, wherein the first SKU and the second SKU are the same.