Package

Abstract

A package for a product having at least a first face and a second face. The first face is intended to be displayed to a consumer when the package is displayed for sale. The first face has a first face area and includes first indicia having a first area and representing the name of the product or the product manufacturer. The first face also has second indicia having a second area including an equity building advertising message for the product in the package. The second area of the second indicia is greater than the first area of the first indicia on the first face of the package.

1 . A package for a product having at least a first face and a second face, the first face intended to be displayed to a consumer when the package is displayed for sale; the first face having a first face area and including first indicia having first area and representing the name of the product or the product manufacturer and second indicia having a second area including an equity building advertising message for the product in the package, wherein the second area of the second indicia is greater than the first area of the first indicia on the first face of the package.  
   
   
       2 . The package of  claim 1  wherein the first indicia is trademark or trade name.  
   
   
       3 . The package of  claim 1  wherein the second indicia does not include the name of the product or the product manufacturer.  
   
   
       4 . The package of  claim 1  wherein the second indicia includes an equity building advertising message that provides information about the benefits of the product in the package.  
   
   
       5 . The package of  claim 4  wherein the equity building advertising message includes at least one graphic element.  
   
   
       6 . The package of  claim 5  wherein the graphic element includes a photographic image.  
   
   
       7 . The package of  claim 5  wherein the graphic element includes a representation of the product included in the package.  
   
   
       8 . The package of  claim 7  wherein the graphic element includes a representation of the product included in the package in use.  
   
   
       9 . The package of  claim 5  wherein the second indicia further includes at least some text.  
   
   
       10 . The package of  claim 9  wherein the text and the graphic element together provide information to the consumer in an attempt to get the consumer to purchase the product.  
   
   
       11 . The package of  claim 1  wherein the first area of the first indicia covers less than 40% of the area of the first face area of the package.  
   
   
       12 . The package of  claim 1  wherein the first area of the first indicia covers less than 30% of the area of the first face area of the package.  
   
   
       13 . The package of  claim 1  wherein the first area of the first indicia covers less than 25% of the area of the first face area of the package.  
   
   
       14 . The package of  claim 1  wherein the first area of the first indicia covers less than 15% of the area of the first face area of the package.  
   
   
       15 . The package of  claim 1  wherein the first area of the first indicia is greater than about twice the second area of the second indicia.  
   
   
       16 . The package of  claim 1  wherein the package includes more than one product.  
   
   
       17 . The package of  claim 16  wherein the package is an outer package and the products are packaged in a primary package distinct from the outer package.  
   
   
       18 . The package of  claim 16  wherein the products included in the outer package are rolled or stacked paper products.  
   
   
       19 . The package of  claim 1  wherein the product is selected from the group of facial tissue, bath tissue, towels, paper towels, hair care products, food products, laundry products, fabric care products, oral care products, pharmaceuticals, over the counter medications, feminine care products, diapers, incontinence products, anti-persperant/deodorant products, pet food, cosmetics, batteries, coffee, food storage containers, garbage bags, surface cleaning products, soap, wipes or other consumer products.  
   
   
       20 . A package for a product comprising: 
 a first face intended to be displayed to a consumer when the package is in a retail outlet and displayed for sale, the first face having a first face area and including first indicia having a first area and representing the name of the product or the product manufacturer and second indicia having a second area including an equity building advertising message for the product in the package, wherein the second area of the second indicia is greater than the first area of the first indicia on the first face of the package; and    a second face at least partially opposed to the first face and intended to be disposed away from the consumer when the package is displayed for sale, the second face having a second face area and including third indicia having a third area representing the name of the product or the product manufacturer and fourth indicia having a fourth area including an equity building advertising message for the product in the package, wherein the fourth area of the fourth indicia is greater than the third area of the area third indicia on the second face of the package    
   
   
       21 . The package of  claim 20  wherein the first indicia and the second indicia on the first face are substantially the same as the third indicia and the fourth indicia on the second face, respectively.  
   
   
       22 . The package of  claim 20  wherein the second indicia does not include the name of the product or the product manufacturer.