Dynamic selection of blended content from multiple media sources

Abstract

Systems and methods are provided for dynamically ordering advertisements received from at least one advertisement supplier. In one embodiment, a method includes sending a request to at least a first advertisement supplier; receiving one or more advertisements from the at least first advertisement supplier; identifying a prioritizing parameter associated with each of the one or more advertisements; and dynamically ordering the one or more advertisements from the at least first advertisement supplier into two or more positions of a response based on the prioritizing parameter.

1 . In a computer system, a method for dynamically ordering advertisements received from at least one advertisement supplier, the method comprising: 
 sending a request to at least a first advertisement supplier;    receiving one or more advertisements from the at least first advertisement supplier;    identifying a prioritizing parameter associated with each of the one or more advertisements; and    dynamically ordering the one or more advertisements from the at least first advertisement supplier into two or more positions of a response based on the prioritizing parameter.    
     
     
         2 . The method as recited in  claim 1 , wherein the prioritizing parameter can be at least one of: 
 a bid feed value of the one or more advertisements;    a click through ratio of the one or more advertisements;    an original order in which the two or more positions were originally designated;    a supplier history of the one or more advertisements; or    a contractual parameter.    
     
     
         3 . The method as recited in  claim 1 , wherein sending a request to the at least first advertisement supplier further comprises identifying a desired number of advertisements to obtain from the first advertisement supplier.  
     
     
         4 . The method as recited in  claim 1 , wherein sending a request to the at least first advertisement supplier further comprises: 
 identifying a base request from an advertisement requester;    identifying a first keyword associated with the base request; and    dynamically altering the base request with the first keyword to form an altered request.    
     
     
         5 . The method as recited in  claim 4 , wherein identifying a first keyword associated with the base request comprises identifying the first keyword based on at least one of: 
 the content of the base request based on at least one of: 
 identifying search terms in the base request;  
 crawling the content of a URL identified in the base request; or  
 identifying content in a content, category or hint parameter included with the base request; or  
   factors that may or may not be related to the content of the base request based on at least one of: 
 synonyms to content in the base request;  
 relevancy to the content of the base request;  
 current popular keywords for a given day;  
 historically popular keywords for a given day;  
 the time of day;  
 the time of week; or  
 the context of the base request based on at least one of: 
 identifying trends;  
 identifying system requirements of a user;  
 identifying the time and date of the base request;  
 identifying past user search history; or  
 identifying user demographics.  
 
   
     
     
         6 . The method as recited in  claim 4 , wherein identifying a first keyword associated with the base request comprises identifying a user response history associated with the first keyword based on at least one of: 
 click-through-rate (CTR) of advertisements obtained using the first keyword;    cost-per-click (CPC) of advertisements obtained using the first keyword;    ad response percentage (ARP) of advertisements obtained using the first keyword;    call response ratio of advertisements obtained using the first keyword; or    views of advertisements obtained using the first keyword.    
     
     
         7 . The method as recited in  claim 5 , wherein identifying the first keyword to be used to dynamically alter the base request comprises at least one of: 
 performing the identifying of the first keyword on a periodic or non-periodic basis;    assigning a usage weight to the first keyword indicating the percentage of times that the first keyword should be used to dynamically alter the base request; or    generating an optimized profile identifying at least the first advertisement supplier and the first keyword to be used to dynamically alter the base request.    
     
     
         8 . In a computer system, a method for dynamically ordering advertisements received from at least one advertisement requester, the method comprising: 
 identifying a base request from an advertisement requester;    identifying a first keyword associated with the base request;    dynamically altering the base request with the first keyword to form an altered request;    sending the altered request to at least one advertisement supplier;    receiving two or more advertisements from the at least one advertisement supplier obtained using the altered request;    identifying a prioritizing parameter associated with each of the two or more advertisements;    dynamically generating blending instructions identifying the positioning of the two or more advertisements based on the prioritizing parameter;    arranging the order of the two or more advertisements based on the blending instructions;    sending the rearranged two or more advertisements to the advertisement requester; and    tracking user response to the two or more advertisements.    
     
     
         9 . The method as recited in  claim 8 , wherein the prioritizing parameter can be at least one of: 
 a bid feed value of the two or more advertisements;    a click through ratio of the two or more advertisements;    an original order in which the two or more positions were originally designated;    a supplier history the two or more advertisements; or    a contractual parameter.    
     
     
         10 . The method as recited in  claim 8 , wherein sending the altered request to the at least first advertisement supplier further comprises identifying a number of advertisements to obtain from the first advertisement supplier.  
     
     
         11 . The method as recited in  claim 8 , wherein dynamically altering the base request comprises identifying a keyword parameter in the base request and performing at least one of: 
 adding the first keyword to the keyword parameter; or    replacing at least one existing keyword in the keyword parameter with the first keyword.    
     
     
         12 . The method as recited in  claim 8 , wherein tracking user response to the at least one advertisement further comprises associating the user response with the first keyword.  
     
     
         13 . The method as recited in  claim 8 , wherein tracking user response to the two or more advertisements further comprises evaluating whether increased user response was obtained using the altered request.  
     
     
         14 . The method as recited in  claim 8 , wherein identifying a first keyword associated with the base request comprises identifying the first keyword based on at least one of: 
 the content of the base request based on at least one of: 
 identifying search terms in the base request;  
 crawling the content of a URL identified in the base request; or  
 identifying content in a content, category or hint parameter included with the base request; or  
   factors that may or may not be related to the content of the base request based on at least one of: 
 synonyms to content in the base request;  
 relevancy to the content of the base request;  
 current popular keywords for a given day;  
 historically popular keywords for a given day;  
 the time of day;  
 the time of week; or  
 the context of the base request based on at least one of: 
 identifying trends;  
 identifying system requirements of a user;  
 identifying the time and date of the base request;  
 identifying past user search history; or  
 identifying user demographics.  
 
   
     
     
         15 . A system configured to dynamically order advertisements received from at least one advertisement supplier, the system comprising: 
 an optimization engine configured to identify at least one keyword to be used to alter a base request, the optimization engine configured to: 
 identify a base request from an advertisement requester;  
 identify a first keyword associated with the base request; and  
 dynamically alter the base request with the first keyword to form an altered request; and  
   a routing system communicating with an advertisement requester and an advertisement supplier, the routing system also communicating with the optimization engine, the routing system configured to: 
 send the altered request to at least one advertisement supplier;  
 receive two or more advertisements from the at least one advertisement supplier obtained using the altered request;  
 identify a prioritizing parameter associated with each of the two or more advertisements; and  
 dynamically generate blending instructions identifying the positioning of the two or more advertisements based on the prioritizing parameter.  
   
     
     
         16 . The method as recited in  claim 15 , wherein the prioritizing parameter can be at least one of: 
 a bid feed value of the two or more advertisements;    a click through ratio of the two or more advertisements;    an original order in which the two or more positions were originally designated;    a supplier history of the two or more advertisements; or    a contractual parameter.    
     
     
         17 . The system as recited in  claim 15 , wherein the optimization engine further comprises at least one of: 
 a keyword extractor configured to identify the first keyword related to the content of the base request;    a related keyword processor configured to identify the first keyword that is not necessarily related to the content of the base request; or    a keyword filter configured to identify that the first keyword is undesirable.    
     
     
         18 . The system as recited in  claim 15 , wherein the routing system is further configured to: 
 arrange the order of the two or more advertisements based on the blending instructions;    send the rearranged two or more advertisements to the advertisement requester; and    track user response to the two or more advertisements.    
     
     
         19 . The system as recited in  claim 18 , wherein the routing system being configured to track user response further comprises at least one of: 
 an advertisement request log;    an advertisement click log; or    an advertisement return log.    
     
     
         20 . The system as recited in  claim 15 , wherein the routing system further comprises at least one of: 
 a request module configured to analyze the base request; or    a response module configured to analyze advertisements received from the advertisement supplier.    
     
     
         21 . The system as recited in  claim 15 , wherein the optimization engine and the routing system are configured as part of the same computer programmable code.