Determining advertising statistics for advertisers and/or advertising networks

Abstract

A system determines a number of times that clients access a group of documents associated with a web site or a group of web sites. At least one document in the group of documents includes at least one advertisement. The system further determines a percentage of client views for an advertiser or an advertising network across the web site or group of web sites based on the determined number of times.

1 . A method comprising: 
 determining a number of times that clients access a group of documents associated with a web site, at least one document in the group of documents including at least one advertisement; and    determining a percentage of client views for an advertiser or an advertising network across the web site based on the determined number of times.    
     
     
         2 . The method of  claim 1  wherein the group of documents includes web pages.  
     
     
         3 . The method of  claim 1  wherein the group of documents includes a predetermined number of a most popular set of documents associated with the web site.  
     
     
         4 . The method of  claim 1  further comprising: 
 capturing client logs; and    using the client logs to determine the number of times that clients access the group of documents.    
     
     
         5 . The method of  claim 4  wherein the capturing client logs includes: 
 obtaining document identification information from a toolbar associated with at least one of the clients.    
     
     
         6 . The method of  claim 4  wherein the capturing client logs includes: 
 obtaining document identification information from a browser associated with at least one of the clients.    
     
     
         7 . The method of  claim 6  wherein the obtaining document identification information includes: 
 obtaining the document identification information as part of a request for an advertisement.    
     
     
         8 . The method of  claim 4  wherein the capturing client logs includes: 
 obtaining document identification information from one of the documents of the group of documents.    
     
     
         9 . The method of  claim 8  wherein the obtaining document identification information includes: 
 obtaining the document identification information as part of a request for an advertisement.    
     
     
         10 . A system comprising: 
 means for tracking, for each document in a group of documents associated with a web site, a number of times that clients access the document, at least one document in the group of documents including at least one advertisement; and    means for determining a percentage of client views for an advertiser or an advertising network across the web site based on the tracking.    
     
     
         11 . A device comprising: 
 a memory to store instructions; and    a processor to execute the instructions to: 
 determine, for each document in a group of documents associated with a web site, a value representing a number of times that clients access the document, at least one document in the group of documents including at least one advertisement, and  
 determine a percentage of client views for an advertiser or an advertising network across the web site based on the determined values.  
   
     
     
         12 . A computer-readable medium that stores computer-executable instructions comprising: 
 instructions for determining, for each document in a group of documents associated with a web site, a value representing a number of times that clients access the document, at least one document in the group of documents including at least one advertisement; and    instructions for determining a percentage of client views for an advertiser or an advertising network across the web site based on the determined values.    
     
     
         13 . A method comprising: 
 determining, for each document in a group of documents associated with a group of web sites, a number of times that clients access the document, at least one document in the group of documents including at least one advertisement; and    determining a percentage of client views for an advertiser or an advertising network across the group of web sites based on the determined numbers of times.    
     
     
         14 . The method of  claim 13  wherein the group of documents includes web pages.  
     
     
         15 . The method of  claim 13  wherein the group of documents includes a predetermined number of a most popular set of documents from each web site of the group of web sites.  
     
     
         16 . The method of  claim 13  wherein the group of web sites includes a predetermined number of web sites from an Internet.  
     
     
         17 . The method of  claim 13  wherein the group of web sites includes a predetermined number of web sites from a selected country or region.  
     
     
         18 . The method of  claim 13  further comprising: 
 capturing client logs; and    using the client logs to determine the number of times that clients access at least one document in the group of documents.    
     
     
         19 . The method of  claim 18  wherein the capturing client logs includes: 
 obtaining document identification information from a toolbar associated with at least one of the clients.    
     
     
         20 . The method of  claim 18  wherein the capturing client logs includes: 
 obtaining document identification information from a browser associated with at least one of the clients.    
     
     
         21 . The method of  claim 20  wherein the obtaining document identification information includes: 
 obtaining the document identification information as part of a request for an advertisement.    
     
     
         22 . The method of  claim 18  wherein the capturing client logs includes: 
 obtaining document identification information from one of the documents of the group of documents.    
     
     
         23 . The method of  claim 22  wherein the obtaining document identification information includes: 
 obtaining the document identification information as part of a request for an advertisement.    
     
     
         24 . The method of  claim 13  further comprising: 
 determining, for at least one document in the group of documents, an amount of presence of an advertiser on the at least one document based on a total number of advertisers on the at least one document.    
     
     
         25 . The method of  claim 13  further comprising: 
 determining, for at least one web site of the group of web sites, a percentage of client views for an advertiser or an advertising network across the web site based on the determined numbers of times that clients access each document in the group of documents that is associated with the web site.    
     
     
         26 . A system comprising: 
 a memory to store instructions; and    a processor to execute the instructions to: 
 determine, for each document in a group of documents associated with a group of web sites, a value representing a number of times that clients access the document, at least one document in the group of documents including at least one advertisement, and  
 determine a percentage of client views for at least one advertiser or at least one advertising network across the group of web sites based on the determined values.  
   
     
     
         27 . A computer-readable medium that stores computer-executable instructions comprising: 
 instructions for determining, for each document in a group of documents associated with a group of web sites, a value representing a number of times that clients access the document, at least one document in the group of documents including at least one advertisement; and    instructions for determining a percentage of client views for at least one advertiser or at least one advertising network across the group of web sites based on the determined values.    
     
     
         28 . A method comprising: 
 capturing document identification information in response to clients accessing a plurality of documents containing advertisements;    determining values representing a number of times that each document in the plurality of documents is accessed based on the captured document information; and    determining share-of-site or share-of-market statistics for at least one of an advertiser or an advertising network based on the determined values.    
     
     
         29 . The method of  claim 28  wherein the document identification information includes uniform resource locators (URLs).  
     
     
         30 . The method of  claim 28  wherein the capturing includes: 
 obtaining at least some of the document identification information from a toolbar.    
     
     
         31 . The method of  claim 28  wherein the capturing includes: 
 obtaining at least some of the document identification information from a browser.    
     
     
         32 . The method of  claim 28  wherein the capturing includes: 
 obtaining at least some of the document identification information from a document of the plurality of documents.