Customer premises equipment based advertisement insertion mechanism for internet protocol based networks

Abstract

A system, method, and computer readable medium for a customer premises equipment based advertisement insertion mechanism for Internet Protocol based networks, comprises, storing advertisements in a customer premises equipment, detecting an advertisement insertion signal in a data stream, and multiplexing the stored advertisements into the data stream upon the detecting of the advertisement insertion signal.

1 . A method for a customer premises equipment based advertisement insertion mechanism for Internet protocol based networks, comprising:
 storing advertisements in a customer premises equipment;   detecting an advertisement insertion signal in a data stream; and   multiplexing the stored advertisements into the data stream upon the detecting of the advertisement insertion signal.   
   
   
       2 . The method of  claim 1  comprising:
 recording a user viewing habit.   
   
   
       3 . The method of  claim 2  comprising:
 profiling the user based upon the recorded user viewing habit.   
   
   
       4 . The method of  claim 3  comprising:
 storing the user profile.   
   
   
       5 . The method of  claim 3  wherein uploading the advertisement to the customer premises equipment based upon the user profile. 
   
   
       6 . The method of  claim 3  comprising:
 requesting the advertisement based upon the user profile.   
   
   
       7 . The method of  claim 1  comprising:
 determining the advertisement viewership.   
   
   
       8 . The method of  claim 1  comprising:
 detecting a channel change during the advertisement multiplexing.   
   
   
       9 . The method of  claim 1  comprising:
 scheduling the advertisement multiplexing based upon data stream.   
   
   
       10 . The method of  claim 1  comprising:
 scheduling the advertisement multiplexing based upon a time of viewing.   
   
   
       11 . The method of  claim 1  wherein:
 the advertisement insertion signal is based upon SCTE 35 protocols.   
   
   
       12 . A computer readable medium comprising instructions for:
 recording a user viewing habit in a customer premises equipment;   profiling the user based upon the recorded user viewing habit;   matching the user profile to an advertisement; and   uploading the advertisement to the customer premises equipment based upon the user profile.   
   
   
       13 . The computer readable medium of  claim 12  comprising:
 storing the user profile.   
   
   
       14 . The computer readable medium of  claim 12  comprising:
 sending a set of user preferences from the set top box to a broadband network.   
   
   
       15 . The computer readable medium of  claim 12  comprising:
 requesting the advertisement based upon the user profile.   
   
   
       16 . The computer readable medium of  claim 12  comprising:
 scheduling the advertisement uploads.   
   
   
       17 . A system of customer premises equipment based advertisement insertion mechanism for Internet protocol based networks, comprising:
 a memory that receives an advertisement; and   a processor communicably coupled to the memory, wherein the processor:
 records a user viewing habit in a customer premises equipment; 
 profiles the user based upon the recorded user viewing habit; 
 uploads a superset of advertisements to a plurality of customer premises equipment; 
 detects an advertisement insertion signal in a data stream; and 
 multiplexes the uploaded advertisement into the data stream upon detection of the advertisement insertion signal based upon the user profile. 
   
   
   
       18 . The system of  claim 17  wherein the upload of the superset of advertisements occurs at a pre-determined time. 
   
   
       19 . The system of  claim 17  wherein the processor deletes the superset of advertisements occurs at a pre-determined time. 
   
   
       20 . The system of  claim 17  wherein the processor decrypts the data stream.