Well Merchandiser

Abstract

A merchandising system and methods for merchandising products within a well display case are disclosed. The merchandising system includes a platform movably coupled to a base member and may include an advancement mechanism for automatically advancing multiple rows and/or stacks of products within well display unit.

1 . A merchandising system comprising:
 a stationary base member having a front portion, a rear portion and a first product display surface configured to retain at least one product; and   a platform having a second product display surface configured to retain at least one product, the platform movably coupled to and selectively positionable on the base member, wherein the platform advances from the rear portion to the front portion of the base member when the at least one product is removed from the first product display surface of the base member.   
   
   
       2 . The merchandising system of  claim 1 , wherein the stationary base member has a top surface and wherein the platform is slidably positionable over the top surface of the base member. 
   
   
       3 . The merchandising system of  claim 1 , wherein the stationary base member has at least one track and wherein the platform includes at least one wheel rotatably secured thereto and disposed within the at least one track of the base member for positioning the platform on the base member. 
   
   
       4 . The merchandising system of  claim 1 , wherein the first product display surface of the base member is configured to retain a first row of products and a second row of products, wherein the platform is biased to advance the second row of products from the rear portion to the front portion of the base member when the first row of products is removed from the first product display surface of the base member. 
   
   
       5 . The merchandising system of  claim 1 , wherein further comprising a biasing member functionally engaged to the base member and the platform, the biasing member urging the platform from the rear portion to the front portion of the base member. 
   
   
       6 . The merchandising system of  claim 5 , wherein the biasing member is a coil spring. 
   
   
       7 . The merchandising system of  claim 5 ,wherein the biasing member is disposed within a channel on the first display surface of the base member and includes an end coupled to the platform. 
   
   
       8 . The merchandising system of  claim 1 , wherein the front end of the base member has a vertical position that is below the rear end of the base member, wherein the platform is gravity-biased to advance from the rear portion to the front portion of the base member. 
   
   
       9 . The merchandising system of  claim 1 , wherein the first and second product display areas include at least one recession for positioning products thereon. 
   
   
       10 . A merchandising system for displaying products within a well display unit, the system comprising:
 a base member having a front end, a rear end and a first display area;   a platform having a second product display area; and   an advancement mechanism movably coupling the platform to the stationary base member, wherein the advancement mechanism biases the platform to move from the rear end of the base member to the front end of the base member, and wherein the platform is biased to advance products disposed on at least one of the first display surface and the second display surface towards the front end of the base member.   
   
   
       11 . The merchandising system of  claim 10  wherein the advancement mechanism includes a coil spring disposed within a channel on the first display area of the base member and having a first end secured to the base member and a second end secured to the platform. 
   
   
       12 . The merchandising system of  claim 10  wherein the advancement mechanism includes at least one wheel rotatably secured to the platform, the at least one wheel positioned within a track provided on the base member. 
   
   
       13 . A method of merchandising a product in a well display unit, the method comprising:
 providing at least one well merchandising system having stationary base including a first product storage area and a movable platform including a second product storage area, the platform movably coupled to the stationary base;   providing at least one product in the first product storage area and at least one product in the second product storage area; and   advancing the at least one product within the second product storage area from a rear end of the well display unit to a front end of the well display unit when the at least one product in the first product storage area is removed from the well display unit.