Display stand and method

Abstract

A display stand is provided that comprises at least one video device, and which is dimensioned to hold at least one container of product such that the product is viewable by a consumer. The video device is designed to visually and aurally attract consumers to the display stand and generate interest in purchasing the displayed products.

1 . A display stand for products, comprising a frame comprising at least one support unit, and at least one video device which exhibits video content, and which is positioned on the frame so that it can be viewed by a consumer in proximity of the display stand.  
     
     
         2 . The display stand of  claim 1 , wherein the at least one video device is positionable independent of the display stand.  
     
     
         3 . The display stand of  claim 1 , wherein the video content is related to the products being displayed.  
     
     
         4 . The display stand of  claim 1 , wherein the video device is activated by the proximity of a consumer to the display stand.  
     
     
         5 . The display stand of  claim 1 , wherein the support units are provided at a slight downward angle relative to the front of the display stand.  
     
     
         6 . A method of inducing consumers to purchase products, comprising: 
 providing a display stand of  claim 1 , which has a plurality of support units;    providing a plurality of containers of product;    arranging the product containers on the plurality of support units such that a consumer can readily view the products; and    exhibiting video content,    and wherein products are related to each other, and the video content is related to the products.    
     
     
         7 . The method of  claim 6 , wherein the video content plays in a continuous loop.  
     
     
         8 . The method of  claim 6 , wherein the video content plays at selected or random time intervals.  
     
     
         9 . The method of  claim 6 , wherein the video content comprises characters or settings which are also displayed on the product containers.  
     
     
         10 . The method of  claim 6 , wherein the product containers contain individually packaged products, and the video content comprises characters or settings which are also displayed on the individually packaged products.  
     
     
         11 . The method of  claim 6 , wherein the product containers are dimensioned to fit substantially within the support units.  
     
     
         12 . The method of  claim 11 , wherein at least two product containers are dimensioned to fit within one support unit.  
     
     
         13 . The method of  claim 6 , wherein the products are displayed on the support units in ascending price order.  
     
     
         14 . The method of  claim 6 , wherein the products are displayed on the support units in descending price order.  
     
     
         15 . The method of  claim 6 , wherein the display stand further comprises signage or indicia which is related to the products to be displayed and which is related to the video content to be exhibited.  
     
     
         16 . The method of  claim 6 , wherein the display stand further comprises price information displayed on the display stand.  
     
     
         17 . The method of  claim 6 , wherein the display stand further comprises the ingredients of the products, or warnings regarding the products, displayed on the display stand.  
     
     
         18 . The method of  claim 6 , wherein the products comprise toys, clothing, footwear, headgear, sporting goods, household goods, kitchenware, do-it-yourself materials, food or combinations thereof.  
     
     
         19 . The method of  claim 19 , wherein the food is selected from the group consisting of meats, produce and confections.