Alternative Advertising in Prerecorded Media

Abstract

Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.

1 . A method of delivering targeted advertisements to a subscriber of a stored video system, the method comprising: 
 (a) selecting a video from the system;    (b) determining available advertisement opportunities associated with the selected video;    (c) selecting one or more targeted advertisements desired to be displayed to the subscriber, wherein the selected targeted advertisements correspond to the available advertisement opportunities;    (d) delivering the selected video and the targeted advertisements to the subscriber;    (e) presenting the selected video and the targeted advertisements to the subscriber on a viewing device; and    (f) presenting an alternative advertisement on the viewing device when the subscriber fast-forwards or skips one or more of the targeted advertisements, wherein the alternative advertisement is presented such that at least a portion of each targeted advertisement that is fast-forwarded or skipped remains visible to the subscriber.    
   
   
       2 . The method of  claim 1 , wherein presentation of the alternative advertisement occurs during presentation of the targeted advertisements.  
   
   
       3 . The method of  claim 1 , wherein the targeted advertisement is presented in a compressed manner during presentation of the alternative advertisement.  
   
   
       4 . The method of  claim 1 , wherein the alternative advertisement is superimposed over the targeted advertisement.  
   
   
       5 . The method of  claim 1 , wherein the alternative advertisement is a shortened version of the targeted advertisement.  
   
   
       6 . The method of  claim 1 , wherein selection of the targeted advertisement is based on a subscriber profile.  
   
   
       7 . The method of  claim 6 , wherein the subscriber profile defines traits associated with the subscriber, household demographics, traits associated with the selected video, or traits associated with previously selected videos.  
   
   
       8 . The method of  claim 1 , wherein the alternative advertisement is not directly related to the targeted advertisement.  
   
   
       9 . The method of  claim 1 , wherein the alternative advertisement is derived from the targeted advertisement.  
   
   
       10 . A method of delivering targeted advertisements to a subscriber of a stored video system, the method comprising: 
 (a) selecting a video from the system;    (b) determining available advertisement opportunities associated with the selected video;    (c) selecting one or more targeted advertisements desired to be displayed to the subscriber, wherein the selected targeted advertisements correspond to the available advertisement opportunities;    (d) delivering the selected video and the targeted advertisements to the subscriber;    (e) presenting the selected video and the targeted advertisements to the subscriber on a viewing device, wherein, when the subscriber fast-forwards or skips one or more of the targeted advertisements, each targeted advertisement that is fast-forwarded or skipped is presented in a compressed time period.    
   
   
       11 . The method of  claim 10 , wherein step (e) includes presenting an alternative advertisement in conjunction with each targeted advertisement that is fast-forwarded or skipped.  
   
   
       12 . The method of  claim 11 , wherein the alternative advertisement is presented such that at least a portion of each targeted advertisement that is fast-forwarded or skipped remains visible to the subscriber.  
   
   
       13 . The method of  claim 11 , wherein presentation of the alternative advertisement occurs during presentation of the targeted advertisements.  
   
   
       14 . The method of  claim 11 , wherein the alternative advertisement is superimposed over the targeted advertisement.  
   
   
       15 . The method of  claim 11 , wherein the alternative advertisement is a shortened version of the targeted advertisement.  
   
   
       16 . The method of  claim 11 , wherein the alternative advertisement is not directly related to the targeted advertisement.  
   
   
       17 . The method of  claim 11 , wherein the alternative advertisement is derived from the targeted advertisement  
   
   
       18 . The method of  claim 10 , wherein the selection of the targeted advertisement is based on a subscriber profile.  
   
   
       19 . The method of  claim 18 , wherein the subscriber profile defines traits associated with the subscriber, household demographics, traits associated with the selected video, or traits associated with previously selected videos.