Package assembly with product feature display area

Abstract

The present invention relates to a product package assembly comprising: a plurality of fibrous structure products wherein each fibrous structure product comprises a textured surface; one or more inner packages that surrounds the plurality of fibrous structure products; an outer sleeve fitted over the inner package, the outer sleeve comprising: a. an outside face intended to be displayed to a consumer when the package is displayed for sale, the outside face comprising one or more product feature display areas that represent a product feature of the fibrous structure product; b. an inside face; and c. one or more open sides forming at least one inner package receiving pocket.

1 . A product package assembly comprising:
 a plurality of fibrous structure products wherein at least one fibrous structure product comprises a textured surface;   one or more inner packages that surrounds the plurality of fibrous structure products;   an outer sleeve fitted over the inner package, the outer sleeve comprising:   a. an outside face intended to be displayed to a consumer when the package is displayed for sale, the outside face comprising one or more product feature display areas that represent a product feature of the fibrous structure product;   b. an inside face; and   c. one or more open sides forming at least one inner package receiving pocket.   
   
   
       2 . The product package assembly of  claim 1  wherein the fibrous structure product is absorbent. 
   
   
       3 . The product package assembly of  claim 2  wherein the fibrous structure product comprises a plurality of rolls wherein each roll comprises a textured surface. 
   
   
       4 . The product package assembly of  claim 3  wherein the fibrous structure product is selected from the group consisting of paper towels, toilet tissue, facial tissue, and combinations thereof. 
   
   
       5 . The product package assembly of  claim 4  wherein the fibrous structure product is selected from the group consisting of: creped or uncreped through-air-dried fibrous structure plies, differential density fibrous structure plies, wet laid fibrous structure plies, air laid fibrous structure plies, conventional fibrous structure plies and combinations thereof. 
   
   
       6 . The product package assembly of  claim 5  wherein the fibrous structure product comprises a creped through-air dried tissue paper. 
   
   
       7 . The product package assembly of  claim 2  wherein the fibrous structure product is a two ply tissue or towel product. 
   
   
       8 . The product package assembly of  claim 2  wherein the textured surface is selected from the group consisting of: differential density fibrous structure plies formed during the papermaking process, a plurality of embossments, and combinations thereof. 
   
   
       9 . The product package assembly of  claim 8  wherein the textured surface comprises a plurality of embossments. 
   
   
       10 . The product package assembly of  claim 1  wherein the inner package comprises a material selected from the group consisting of cut-resistant flexible material, polymeric plastic film, foil, paper, paper composite, knitted or woven fabric, nonwoven fabric, polyethylene, polypropylene, polyester, nylon, and combination thereof. 
   
   
       11 . The product package assembly of  claim 10  comprising  2  inner packages. 
   
   
       12 . The product package assembly of  claim 1  wherein the outer sleeve is shape retaining. 
   
   
       13 . The product package assembly of  claim 12  wherein the outer sleeve further comprises a back panel; a top panel; and a bottom panel. 
   
   
       14 . The product package assembly of  claim 13  wherein the outer sleeve comprises a material selected from the group consisting of paper stock, paperboard, corrugated paperboard, cut-resistant flexible material, polymeric plastic films, foils, paper, paper composites, knitted or woven fabrics, nonwoven fabrics, and combinations thereof. 
   
   
       15 . The product package assembly of  claim 1  wherein the receiving pockets are constructed and arranged to receive a single inner package. 
   
   
       16 . The product package assembly of  claim 1  wherein the receiving pockets are constructed and arranged to receive two or more inner packages in a stacked relationship. 
   
   
       17 . The product package assembly of  claim 1  wherein the receiving pockets are constructed and arranged to receive two or more inner packages in a side by side relationship. 
   
   
       18 . The product package assembly of  claim 1  wherein the front panel and the back panel are the same. 
   
   
       19 . The product package assembly of  claim 1  wherein the front panel and the back panel are different. 
   
   
       20 . The product assembly of  claim 1  wherein the package assembly has from about 1 to about 25 product feature display areas. 
   
   
       21 . The product assembly of  claim 20  wherein the package assembly has from about 1 to about 10 product feature display areas. 
   
   
       22 . The product assembly of  claim 21  wherein the product feature display area is a textured display area. 
   
   
       23 . The product package assembly of  claim 20  wherein the product feature display area is selected from the group consisting of a graphic representation of the product feature, a printed graphic representation of the product feature including gravure or flexographic printing, a photographic image representing the product feature, lithography of the product feature, plurality of embossments representing the product feature, a swatch representing the product feature, a sample of the actual fibrous structure product, a 3-dimensional lenticular or holographic image representing the product feature, opening in the inner package and outer sleeve to access the fibrous structure product, and combinations thereof. 
   
   
       24 . The product package assembly of  claim 1  further comprising a handle. 
   
   
       25 . A product package assembly comprising:
 a plurality of rolls of fibrous structure products wherein each fibrous structure product comprises a textured surface;   one or more inner packages that surrounds the plurality of fibrous structure products;   an outer sleeve fitted over the inner package, the outer sleeve comprising:   a. an outside face intended to be displayed to a consumer when the package is displayed for sale, the outside face comprising one or more texture display areas that represent the textured surface of the fibrous structure product;   b. an inside face; and   c. one or more open sides forming at least one inner package receiving pocket.