Advertising system and method using internet web browser

Abstract

There is provided an advertising system and method using an Internet web browser, in which one of a menu bar, location bar, tool bar, etc. in the screen of the web browser, that is not used for displaying information from a server, is used for displaying advertisements, during a period of time for which function commands are not inputted, thereby improving effectiveness of advertisement. The advertising method using a web browser is constructed in such a manner that a moving state of a cursor is detected when a web browser is activated to be displayed, an advertising logo or phase is displayed at a portion above a text box when it is detected that the cursor is not positioned at a command input box such as menu bar, tool bar, location bar, etc., and a corresponding command input bot at which the cursor is located is displayed to receive a control signal from a user when it is detected that the cursor is placed at one of the menu bar, tool bar, location bar, etc.

1 - 11 . (canceled) 
     
     
         12 . An advertising method using a web browser in a client PC connected to a network, the advertising method comprising:
 monitoring a position of a cursor of said client PC within a window of the web browser when said web browser is activated, said windows of the web browser comprising a web content displaying region for displaying web content obtained by the web browser from the network, and an area outside said web content displaying region; and   depending on the position of said cursor within the window of the web browser, displaying only one of the following at a time in said area:
 (1) an advertisement, and 
 (2) at least one of a menu bar, a tool bar, a location bar, and/or a logo of the browser; 
   wherein the advertisement is displayed in said area only when the cursor is outside said area.   
     
     
         13 . The method of  claim 12 , further comprising:
 updating said advertisement from a server connected to said network.   
     
     
         14 . The method of  claim 13 , wherein said updating is performed either upon request from said client PC or at predetermined intervals.