Promotional piece with a pop-up feature and method for making the same

Abstract

A promotional piece with a pop-up feature is provided to effectively capture the attention of consumers. The promotional piece with a pop-up feature is movable from a closed to an open position and includes a backing substrate and a presentation substrate. The presentation substrate is selectively joined to the backing substrate by any suitable means. When the promotional piece with a pop-up feature is moved from the closed to the open position, at least a portion of the presentation substrate is caused to project away from the underlying portion of the presentation substrate. A high speed in-line manufacturing method for producing a plurality of promotional pieces with a pop-up feature is also provided. The promotional piece with a pop-up feature may be used in various applications, such as product packaging, promotional or advertising mailers, greeting cards, announcement cards, and other like applications.

1 . A promotional piece with a pop-up feature ( 50 ), comprising:
 (A) a backing substrate ( 100 ) having a backing fold line ( 110 ), a backing substrate perimeter ( 120 ), the backing fold line ( 110 ) dividing the backing substrate perimeter ( 120 ) into at least a first backing substrate perimeter ( 122 ) and a second backing substrate perimeter ( 124 ), the backing substrate ( 100 ) having a first backing substrate region ( 130 ) defined by the backing fold line ( 110 ) and the first backing substrate perimeter ( 122 ), and a second backing substrate region ( 140 ) defined by the backing fold line ( 110 ) and the second backing substrate perimeter ( 124 ), wherein the backing substrate ( 100 ) is movable from a closed position to an open position about the backing fold line ( 110 ); and   (B) a presentation substrate ( 200 ) having a first fold line ( 202 ), a second fold line ( 204 ), a third fold line ( 206 ), and a presentation substrate perimeter ( 210 ), the presentation substrate ( 200 ) further including:
 (i) a first presentation section ( 220 ) defined by the first fold line ( 202 ) and a portion of the presentation substrate perimeter ( 210 ), the first presentation section ( 220 ) having a first presentation section length ( 222 ); 
 (ii) a second presentation section ( 230 ) defined by the first fold line ( 202 ), the second fold line ( 204 ), and at least two portions of the presentation substrate perimeter ( 210 ), the second presentation section ( 230 ) having a second presentation section length ( 232 ) and an aperture ( 234 ), the aperture ( 234 ) having an aperture length ( 235 ); 
 (iii) a third presentation section ( 240 ) defined by the second fold line ( 204 ), the third fold line ( 206 ), and at least two portions of the presentation substrate perimeter ( 210 ), the third presentation section ( 240 ) having a third presentation section length ( 242 ); and 
 (iv) a fourth presentation section ( 250 ) defined by the third fold line ( 206 ) and a portion of the presentation substrate perimeter ( 210 ), the fourth presentation section ( 250 ) having a fourth presentation section length ( 252 ); wherein:
 (a) at least a portion of the first presentation section ( 220 ) is joined to a portion of the first backing substrate region ( 130 ) such that the presentation substrate ( 200 ) and backing substrate ( 100 ) are simultaneously movable from a closed position to an open position; and 
 (b) the third presentation section ( 240 ) and the fourth presentation section ( 250 ) are folded about the second fold line ( 204 ), and at least a portion of the fourth presentation section ( 250 ) is joined to a portion of the second backing substrate region ( 140 ) through the aperture ( 234 ) such that when the backing substrate ( 100 ) and the presentation substrate ( 200 ) are in the closed position the third presentation section ( 240 ) is substantially adjacent to the second presentation section ( 230 ), and when the backing substrate ( 100 ) and the presentation substrate ( 200 ) are moved to the open position the movement of the second presentation section ( 230 ) causes at least a portion of the third presentation section ( 240 ) to project away from the second presentation section ( 230 ). 
 
   
   
   
       2 . The promotional piece with a pop-up feature ( 50 ) of  claim 1 , wherein the presentation substrate ( 200 ) fits within the backing substrate perimeter ( 120 ). 
   
   
       3 . The promotional piece with a pop-up feature ( 50 ) of  claim 1 , wherein the backing substrate ( 1   00 ) and the presentation substrate ( 200 ) are composed of the same material. 
   
   
       4 . The promotional piece with a pop-up feature ( 50 ) of  claim 1 , wherein the second fold line ( 204 ) and the third fold line ( 206 ) are separation lines that permit a user to easily remove the third presentation section ( 240 ) from the promotional piece with a pop-up feature ( 50 ) when the third presentation section ( 240 ) projects away from the second presentation section ( 230 ). 
   
   
       5 . The promotional piece with a pop-up feature ( 50 ) of  claim 1 , wherein the fourth presentation section ( 250 ) conceals the aperture ( 234 ) when the backing substrate ( 100 ) and the presentation substrate ( 200 ) are in the open position. 
   
   
       6 . The promotional piece with a pop-up feature ( 50 ) of  claim 1 , wherein:
 (a) the first presentation section length ( 222 ) is substantially equal to the second presentation section length ( 232 );   (b) the third presentation section length ( 242 ) is substantially equal to the fourth presentation section length ( 252 ); and   (c) the third presentation section length ( 242 ) and the fourth presentation section length ( 252 ) are shorter than the first presentation section length ( 222 ) and the second presentation section length ( 232 ).   
   
   
       7 . The promotional piece with a pop-up feature ( 50 ) of  claim 1 , wherein the first presentation section length ( 222 ), the second presentation section length ( 232 ), the third presentation section length ( 242 ), and the fourth presentation section length ( 252 ) are substantially equal. 
   
   
       8 . The promotional piece with a pop-up feature ( 50 ) of  claim 1 , wherein the fourth presentation section length ( 252 ) is greater than the aperture length ( 235 ). 
   
   
       9 . A method for making a plurality of promotional pieces with a pop-up feature ( 50 ), comprising:
 (A) providing a continuous presentation substrate web ( 300 ) having a proximal presentation edge ( 301 ) and a distal presentation edge ( 302 ), and a continuous backing substrate web ( 400 ) having a proximal backing edge ( 401 ) and a distal edge ( 402 ) in a longitudinal direction;   (B) cutting a series of presentation web apertures ( 334 ) in the continuous presentation substrate web ( 300 );   (C) forming a web fold line of reduced strength ( 303 ) in the continuous presentation substrate web ( 300 );   (D) folding the continuous presentation substrate web ( 300 ) longitudinally along a first web fold line ( 304 ), a second web fold line ( 306 ), wherein:
 (i) a first presentation web section ( 320 ) is formed and is defined by the first web fold line ( 304 ) and the proximal presentation edge ( 301 ); 
 (ii) a second presentation web section ( 330 ) is formed and is defined by the first web fold line ( 304 ) and the second web fold line ( 306 ), and wherein a portion of the second presentation web section ( 330 ) includes the presentation web aperture ( 334 ); 
 (iii) a third presentation web section ( 340 ) is formed and is defined by the second web fold line ( 306 ) and the web fold line of reduced strength ( 303 ); and 
 (iv) a fourth presentation web section ( 350 ) is formed and is defined by the web fold line of reduced strength ( 303 ) and the distal presentation edge ( 302 ); 
   (E) folding the continuous backing substrate web ( 400 ) longitudinally along a backing web fold line ( 410 ), the continuous backing substrate web ( 400 ) having a first backing substrate web region ( 430 ) defined by the backing web fold line ( 410 ) and the proximal backing edge ( 401 ), and a second backing substrate web region ( 440 ) defined by the backing web fold line ( 410 ) and the distal backing edge ( 402 );   (F) joining the continuous presentation substrate web ( 300 ) to the continuous backing substrate web ( 400 ) to form a continuous promotional piece substrate web ( 500 ), wherein:
 (i) at least a portion of the first presentation web section ( 320 ) is joined to a portion of the first backing substrate web region ( 430 ); and 
 (ii) at least a portion of the fourth presentation web section ( 350 ) is joined to the second backing substrate web region ( 440 ) through the presentation web aperture ( 334 ); 
   and   (G) cutting the continuous promotional piece substrate web ( 500 ) into a succession of separate promotional pieces with a pop-up feature ( 50 ).