Array of sanitary tissue products

Abstract

An array of sanitary tissue products, especially toilet tissue products, associated with non-textual indicia that are psychologically matched to intensive properties of the sanitary tissue products; processes for making such an array of sanitary tissue products are provided, and marketing articles associated with displaying and/or advertising an array of sanitary tissue products.

1 . An array of toilet tissue products comprising a first toilet tissue product housed within a first toilet tissue product package and a second toilet tissue product housed within a second toilet tissue product package, wherein the first and second toilet tissue products exhibit a different value of total dry tensile strength; and wherein the relative value of the dry tensile strength of the first toilet tissue product compared to the second toilet tissue product is intuitively communicated to a consumer of toilet tissue products by psychologically matched non-textual indicia on the first and second packages and wherein the first and second packages comprise a common brand name. 
   
   
       2 . The array of toilet tissue products according to  claim 1  wherein the total dry tensile strength value of the first toilet tissue product is at least 20% greater than the total dry tensile strength value of the second toilet tissue product. 
   
   
       3 . The array of toilet tissue products according to  claim 1  wherein psychologically different non-textual indicia are present on both the first and second toilet tissue product packages. 
   
   
       4 . The array of toilet tissue products according to  claim 1  wherein the non-textual indicia are selected from the group consisting of: colors, patterns, character, character representations exhibiting active poses and mixtures thereof. 
   
   
       5 . The array of toilet tissue products according to  claim 4  wherein the non-textual indicia comprise colors. 
   
   
       6 . The array of toilet tissue products according to  claim 1  wherein the first package comprises a color described by an L*a*b* color of 51, 54, and 39.5 and a Color Space Volume (V) of less than about 50,000. 
   
   
       7 . The array of toilet tissue products according to  claim 1  wherein the second package comprises a color described by an L*a*b* color of 48.5, −7.5, and −46.7 and a Color Space Volume (V) of less than about 20,000. 
   
   
       8 . The array of toilet tissue products according to  claim 1  wherein the second package comprises a color described by an L*a*b* color of 77.9, −35.9, and 29.9 and a Color Space Volume (V) of less than about 10,000. 
   
   
       9 . The array of toilet tissue products according to  claim 1  wherein the second package comprises a color described by an L*a*b* color of 35, 29.3, and =28.8 and a Color Space Volume (V) of less than about 10,000. 
   
   
       10 . The array of toilet tissue products according to  claim 1  wherein the array further comprises a third toilet tissue product housed within a third package comprising a color described by an L*a*b* color of 67, 26, and 83.8 and a Color Space Volume (V) of less than about 10,000. 
   
   
       11 . The array of toilet tissue products according to  claim 5  wherein the first package comprises a color described by an L*a*b* color of 51, 54, and 39.5 and a Color Space Volume (V) of less than about 50,000 and the second package comprises a color described by an L*a*b* color of 48.5, −7.5, and −46.7 and a Color Space Volume (V) of less than about 20,000. 
   
   
       12 . The array of toilet tissue products according to  claim 5  wherein the first package comprises a first color and the second package comprises a second color wherein the first color and second color differ from each other by a Color Space Total Difference (ΔE) of greater than about 30. 
   
   
       13 . The array of toilet tissue products according to  claim 1  wherein the first toilet tissue product exhibits a total dry tensile strength value greater than the total dry tensile strength value of the second toilet tissue product and the second toilet tissue product exhibits a greater common intensive property value of at least one other common intensive property selected from the group consisting of softness, lint, absorbency, thickness and mixtures thereof than the same common intensive property value of the first toilet tissue product. 
   
   
       14 . The array of toilet tissue products according to  claim 13  wherein the at least one other common intensive property is softness. 
   
   
       15 . The array of toilet tissue products according to  claim 13  wherein the array further comprises a third toilet tissue product that exhibits a value for the common intensive property that is different from at least one of the values of the first and second toilet tissue products. 
   
   
       16 . The array of toilet tissue products according to  claim 1  wherein the first and second toilet tissue product packages comprise a common color. 
   
   
       17 . An array of toilet tissue products comprising a first toilet tissue product and a second toilet tissue product, wherein the first and second toilet tissue products exhibit a different value for a common intensive property, wherein the first toilet tissue product is housed within a first package comprising a first. color and the second toilet tissue product is housed within a second package comprising a second color; wherein the relative value of the common intensive property of the first toilet tissue product compared to the second toilet tissue product is intuitively communicated to a consumer of toilet tissue products by psychologically matched colors on the first and second packages, and wherein the first color and the second color differ from each other by a Color Space Total Difference (ΔE) of greater than about 30. 
   
   
       18 . An array of toilet tissue products comprising:
 a. a first toilet tissue product housed within a first package; and   b. a second toilet tissue product housed within a second package;   wherein the first toilet tissue product exhibits a dominant first common intensive property and the second toilet tissue product exhibits a dominant second common intensive property different from the first common intensive property;   wherein the first package comprises a first non-textual indicia psychologically matched to the first common intensive property and the second package comprises a second non-textual indicia different from the first non-textual indicia psychologically matched to the second common intensive property;   wherein the first common intensive property is dry tensile strength.   
   
   
       19 . A marketing article associated with an array of toilet tissue products, the marketing article comprises a non-textual indicia that is psychologically matched to an intensive property of one of the toilet tissue products within the array.