System for communicating benefits of a product and/or product array

Abstract

Systems for communicating benefits of a product and/or a product array to consumers comprise product(s) having a number of claimed benefits releasably contained in a package(s). At least a portion of the package is shaped like the integer representing the number of claimed benefits and the package has at least one label comprising indicia of the number of claimed benefits.

1 . A system for communicating benefits of a product to a consumer, wherein:
 a) said product has a number of claimed benefits, wherein said number is an integer selected from 2 to 14;   b) said product is releasably contained in a package:   c) at least a portion of said package is shaped like said integer; and   d) said package has at least one label comprising indicia of said number of claimed benefits.   
   
   
       2 . The system of  claim 1 , wherein said product is a fabric care product. 
   
   
       3 . The system of  claim 2 , wherein said product is a fabric care product selected from: solid laundry detergents; liquid laundry detergents; light duty detergents; unit dose laundry detergents; bleaching compositions; dryer sheets; fabric softening compositions; pretreater compositions; pre-treatment devices; dye trapping sheets; fabric refreshing compositions; and combinations thereof. 
   
   
       4 . The system of  claim 1 , wherein said at least one portion of said package is a handle and said number of claimed benefits is an integer selected from 3, 7, 9, 10, 12 and 13. 
   
   
       5 . The system of  claim 2 , wherein said claimed benefits are fabric care benefits. 
   
   
       6 . The system of  claim 5 , wherein said package is a bottle. 
   
   
       7 . The system of  claim 6 , wherein said at least one portion of said package is selected from said package's: body; handle; cap; label; and combinations thereof. 
   
   
       8 . A system for communicating benefits of a product array to a consumer, said array comprising a first product and a second product, wherein:
 (a) said first product:
 i. has a first number of claimed benefits, wherein said first number is a first integer selected from 2 to 14; 
 ii. is releasably contained in a first package, wherein at least a portion of said first package is shaped like said first integer; and 
 iii. said package has at least one label comprising indicia of said first number of claimed benefits; 
   (b) said second product:
 i. has a second number of claimed benefits, wherein said second number is a second integer selected from 2 to 14; 
 ii. is releasably contained in a second package, wherein at least a portion of said second package is shaped like said second integer; and 
 iii. said package has at least one label comprising indicia of said second number of claimed benefits. 
   
   
   
       9 . The system of  claim 8 , wherein said first and second products are fabric care products selected from: solid laundry detergents; liquid laundry detergents; light duty detergents; unit dose laundry detergents; bleaching compositions; dryer sheets; fabric softening compositions;
 pretreater compositions; pre-treatment devices; dye trapping sheets; fabric refreshing compositions; and combinations thereof.   
   
   
       10 . The system of  claim 9 , wherein said claimed benefits are fabric care benefits. 
   
   
       11 . The system of  claim 9 , wherein said first product is a laundry detergent and said second product is a fabric enhancer. 
   
   
       12 . The system of  claim 9 , wherein the efficacy of said first product and said second product is increased when said products are used together when compared to using only one of said products. 
   
   
       13 . The system of  claim 8 , wherein said first package is a bottle and said second package is a bottle. 
   
   
       14 . The system of  claim 8 , wherein said first integer and said second integer are the same. 
   
   
       15 . The system of  claim 8 , wherein said first package and said second package each comprise complimentary outer surface contours which are mutually engagable in intimate contact with each other. 
   
   
       16 . The system of  claim 8 , further comprising a third product, wherein said third product:
 (a) has a third number of claimed benefits, wherein said third number is a third integer selected from 2 to 14;   (b) is releasably contained in a third package, wherein at least a portion of said third package is shaped like said third integer; and   (c) said package has at least one label comprising indicia of said third number of claimed benefits.   
   
   
       17 . The system of  claim 16 , wherein:
 (a) said first, second and third products are each selected from: liquid laundry detergent, solid laundry detergent and liquid fabric enhancer; and   (b) said claimed benefits are fabric care benefits.   
   
   
       18 . The system of  claim 17 , wherein said first package is a bottle, said second package is a bottle and said third package is a bottle. 
   
   
       19 . The system of  claim 18 , wherein said at least one portion of each of said packages is selected from each of said bottles': body; handle; cap; label; and combinations thereof. 
   
   
       20 . A system for communicating benefits of a product array to a consumer, said array comprising a first product, second product and a third product:
 I. wherein:
 (a) said first product:
 i. has a first number of claimed benefits, wherein said first number is a first integer selected from 2 to 14; 
 ii. is releasably contained in a first package, wherein at least a portion of said first package is shaped like said first integer; and 
 iii. said package has at least one label comprising indicia of said first number of claimed benefits; 
 
 (b) said second product:
 i. has a second number of claimed benefits, wherein said second number is a second integer selected from 2 to 14; 
 ii. is releasably contained in a second package, wherein at least a portion of said second package is shaped like said second integer; and 
 iii. said package has at least one label comprising indicia of said second number of claimed benefits; and 
 
 (c) said third product:
 i. has a third number of claimed benefits, wherein said third number is a third integer selected from 2 to 14; 
 ii. is releasably contained in a third package, wherein at least a portion of said third package is shaped like said third integer; and 
 iii. said package has at least one label comprising indicia of said third number of claimed benefits; and 
 
   II. further wherein:
 (a) said first, second and third products are each selected from: liquid laundry detergent, solid laundry detergent and liquid fabric enhancer; 
 (b) said claimed benefits are fabric care benefits; and 
 (c) said first, second and third integers are the same.