System for serving advertisements based on offline advertising campaigns

Abstract

A system is described for serving an online advertisement based on an offline advertising campaign. The system may include a memory, an interface and a processor. The memory may be operatively connected to the interface and the processor and may store an offline advertising campaign of an advertiser, an advertising effect period, a set of users, and an online advertisement. The interface may be operatively connected to the memory and may be used to serve the online advertisement to the users in the set of users. The processor may be operatively connected to the memory and the interface. The processor may identify the offline advertising campaign and the advertising effect period, the period when the offline advertising campaign is capable of effecting the online behavior of the set of users. The processor may identify an online advertisement relating to the offline advertising campaign. The processor may serve the online advertisement, to the users in the set of users, via the interface, during the advertising effect period.

1 . A method for serving an online advertisement based on an offline advertising campaign, comprising:
 identifying an offline advertising campaign available to a set of users;   identifying an advertising effect period when the offline advertising campaign is capable of affecting an online behavior of the set of users;   identifying an online advertisement relating to the offline advertising campaign; and   serving the online advertisement to the set of users during the advertising effect period.   
     
     
         2 . The method of  claim 1  wherein the offline advertising campaign comprises an advertisement displayed on a television. 
     
     
         3 . The method of  claim 1  wherein the users in the set of users are located within a geographic region. 
     
     
         4 . The method of  claim 1  wherein the offline advertising campaign is available to the set of users for an advertising period. 
     
     
         5 . The method of  claim 4  wherein the advertising effect period is based on the advertising period. 
     
     
         6 . The method of  claim 5  wherein the advertising effect period is based on a type of advertisement of the offline advertising campaign. 
     
     
         7 . A method for utilizing an offline advertising campaign in a relevancy assessment of an online advertisement, comprising:
 determining a relevancy of an online advertisement to a search request of a user;   identifying an offline advertising campaign relating to the online advertisement;   determining an advertising effect period when the offline advertising campaign is capable of affecting an online behavior of the user;   increasing the relevancy of the online advertisement if the search request was performed by the user during the advertising effect period.   
     
     
         8 . The method of  claim 7  wherein the offline advertising campaign comprises an advertisement displayed on a television. 
     
     
         9 . The method of  claim 8  wherein the offline advertising campaign was available to a set of users in a geographic region. 
     
     
         10 . The method of  claim 9  wherein the user is located in the geographic region. 
     
     
         11 . The method of  claim 7  wherein the offline advertising campaign is available to the set of users for an advertising period. 
     
     
         12 . The method of  claim 11  wherein the advertising effect period is based on the advertising period. 
     
     
         13 . The method of  claim 11  wherein the relevancy is determined by a search engine marketing system. 
     
     
         14 . The method of  claim 13  wherein advertisements with the highest relevancy are displayed to the user. 
     
     
         15 . A system for serving an online advertisement based on an offline advertising campaign, comprising:
 a memory to store an offline advertising campaign of an advertiser, an advertising effect period, a set of users, and an online advertisement;   an interface operatively connected to the memory to serve an online advertisement to the users in the set of users; and   a processor operatively connected to the memory and the interface, the processor for running instructions, wherein the processor identifies the offline advertising campaign available to the set of users, identifies the advertising effect period when the offline advertising campaign is capable of effecting an online behavior of the set of users, identifies an online advertisement relating to the offline advertising campaign and serving the online advertisement to the users in the set of users, via the interface, during the advertising effect period.   
     
     
         16 . The system of  claim 15  wherein the offline advertising campaign comprises an advertisement displayed on a television. 
     
     
         17 . The system of  claim 15  wherein the users in the set of users are located within a geographic region. 
     
     
         18 . The system of  claim 15  wherein the offline advertising campaign is available to the set of users for an advertising period. 
     
     
         19 . The system of  claim 18  wherein the advertising effect period is based on the advertising period. 
     
     
         20 . The system of  claim 15  wherein the advertising effect period is based on a type of advertisement of the offline advertising campaign. 
     
     
         21 . The system of  claim 15  wherein the online advertisement is served to the user in response to a search performed by the user.