Array of sanitary tissue products

Abstract

Sanitary tissue products, for example toilet tissue products, and arrays thereof associated with non-textual indicia, such as patterns, that are psychologically matched to intensive properties of the sanitary tissue products; processes for making such an array of sanitary tissue products are provided, and marketing articles associated with displaying or advertising an array of sanitary tissue products.

1 . An array of toilet tissue products comprising a first toilet tissue product comprising a first pattern that is psychologically matched to strength and a second toilet tissue product comprising a second pattern that is psychologically matched to an intensive property of toilet tissue products other than strength. 
     
     
         2 . The array of toilet tissue products according to  claim 1  wherein the intensive property of toilet tissue products other than strength is softness. 
     
     
         3 . The array of toilet tissue products according to  claim 1  wherein the toilet tissue products are housed within toilet tissue product packages such that the first and second patterns are visible to a consumer. 
     
     
         4 . The array of toilet tissue products according to  claim 3  wherein at least one of the toilet tissue product packages comprises a non-textual indicia selected from the group consisting of: colors,, textures, scents, character representations, character representations exhibiting an active pose, pattern, image of a pattern, emboss pattern image and mixtures thereof. 
     
     
         5 . The array of toilet tissue products according to  claim 4  wherein the non-textual indicia is psychologically matched to strength. 
     
     
         6 . The array of toilet tissue products according to  claim 3  wherein at least one of the toilet tissue product packages comprises textual indicia. 
     
     
         7 . The array of toilet tissue products according to  claim 6  wherein the textual indicia denotes strength. 
     
     
         8 . The array of toilet tissue products according to  claim 3  wherein the toilet tissue product packages comprise a common brand name. 
     
     
         9 . The array of toilet tissue products according to  claim 1  wherein the first toilet tissue product exhibits a total dry tensile strength of greater than 550 g/in. 
     
     
         10 . The array of toilet tissue products according to  claim 9  wherein the first toilet tissue product exhibits a total dry tensile strength of from about 600 g/in to about 800 g/in. 
     
     
         11 . The array of toilet tissue products according to  claim 9  wherein the first toilet tissue product exhibits a total dry tensile strength of from about 800 g/in to about 3000 g/in. 
     
     
         12 . The array of toilet tissue products according to  claim 9  wherein the second toilet tissue product exhibits a total dry tensile strength of less than 550 g/in. 
     
     
         13 . The array of toilet tissue products according to  claim 1  wherein the first toilet tissue product exhibits a first value of total dry tensile strength and the second toilet tissue product exhibits a second value of total dry tensile strength which is less than the first value. 
     
     
         14 . The array of toilet tissue products according to  claim 13  wherein the first value is at least 20% greater than the second value. 
     
     
         15 . The array of toilet tissue products according to  claim 1  wherein the array further comprises a third toilet tissue product different from the first and second toilet tissue products. 
     
     
         16 . The array of toilet tissue products according to  claim 1  wherein the third toilet tissue product comprises a pattern comprising geometric shapes. 
     
     
         17 . A process for making an array of toilet tissue products, the process comprising the steps of:
 a. producing a first toilet tissue product comprising a first pattern that is psychologically matched to strength;   b. producing a second toilet tissue product comprising a second pattern that is psychologically matched to an intensive property of toilet tissue products other than strength; and   c. packaging the first and second toilet tissue products in toilet tissue product packages comprising a common brand name.   
     
     
         18 . A marketing article associated with an array of toilet tissue products, the marketing article comprising a first pattern for a toilet tissue product wherein the first pattern is psychologically matched to strength and a second pattern for a toilet tissue product wherein the second pattern is psychologically matched to an intensive property of toilet tissue products other than strength.