Display tray

Abstract

A display tray which employs a mounting or support panel for attachment to one face of a transparent wall is provided with a floor which extends the full width of the support panel and a containment wall which projects upwardly from the floor. The support panel defines an opening above the floor in the area which supports displayed product so that the product is visible through the transparent wall. The containment wall cooperates with the floor to define a tray cavity which extends the full width of the support panel so that the tray cavity occupies maximum horizontal floor space on the tray and the containment wall at least partially obscures the mounting devices which secure the tray to the transparent wall.

1 . A tray for supporting and displaying products on and adjacent one face of a substantially transparent wall comprising:
 (a) a support panel having a first face lying in a substantially vertical plane and defining a lower edge and first and second laterally opposed ends;   (b) a floor supported on said support panel having a top face lying in a substantially horizontal plane and extending substantially the full distance between said first and second laterally opposed ends of said support panel;   (c) a containment wall extending upwardly from the top face of said floor with
 (i) a substantial portion thereof spaced horizontally from and substantially parallel with the plane of said first face of said support panel and 
 (ii) end portions which cooperate with said support panel and said floor to form a tray cavity defined by said floor and said containment wall which extends substantially the full width of said support panel; and 
   (d) an opening in the upper portion of said support panel which permits products retained on said floor between the substantially transparent wall and said containment wall to be visible through the substantially transparent wall.   
   
   
       2 . A tray as defined in  claim 1  wherein said support panel extends below said floor and displays advertising material on a portion of the face thereof between said lower edge and said floor. 
   
   
       3 . A tray as defined in  claim 1  wherein said containment wall includes a plurality of sections with each section shaped to define a containment compartment for an individual product. 
   
   
       4 . A tray as defined in  claim 3  wherein said containment wall comprises a plurality of joined semi-cylindrical sections. 
   
   
       5 . A tray as defined in  claim 1  wherein said containment wall includes a plurality of substantially parallel vertically aligned slots. 
   
   
       6 . A tray as defined in  claim 5  wherein said floor includes slots joining and defining horizontal extensions of said vertically aligned slots. 
   
   
       7 . A tray as defined in  claim 5  wherein said vertically aligned slots extend the full vertical height of said containment wall and divide said containment wall into a plurality of substantially vertically extending fingers. 
   
   
       8 . A tray as defined in  claim 1  wherein each end of said containment wall joins said support panel at a position interiorly spaced form said first and second laterally opposed ends and said support panel extends upwardly from the plane of the floor and outwardly from the ends of said containment wall to define support flanges having first faces coplanar with said first face of said support panel. 
   
   
       9 . A tray as defined in  claim 8  including at least one mounting slot in each said support flange. 
   
   
       10 . The combination comprising:
 (a) a substantially transparent wall having first and second oppositely disposed and substantially vertically aligned faces;   (b) a tray for supporting and displaying products on and adjacent one face of said substantially transparent wall comprising:
 (i) a support panel having a first face lying in a substantially vertical plane and defining a lower edge and first and second laterally opposed ends; 
 (ii) a floor supported on said support panel having a top face lying in a substantially horizontal plane and extending substantially the full distance between said first and second laterally opposed ends of said support panel; 
 (iii) a containment wall extending upwardly from the top face of said floor with a substantial portion thereof spaced horizontally from and substantially parallel with the plane of said first face of said support panel and end portions which cooperate with said support panel and said floor to form a tray cavity defined by said floor and said containment wall which extends substantially the full width of said support panel; and 
 (iv) an opening in the upper portion of said support panel which permits products retained on said floor between the substantially transparent wall and said containment wall to be visible through said substantially transparent wall; and 
   (c) means attaching said support panel to said substantially transparent wall.   
   
   
       11 . The combination defined in  claim 10  wherein said substantially transparent wall forms at least part of one wall of a refrigerated vault. 
   
   
       12 . The combination defined in  claim 10  wherein said substantially transparent wall forms at least part of a door.