Method of displaying coffee packages in an array which communicate usage indicia

Abstract

A method of displaying an array of coffee products to a consumer having the following steps: a. providing a first coffee package having a first coffee product having a first density, a first usage indicia associated therewith the first coffee package, and first package principle indicia having associated therewith the first package; b. providing a second coffee package having a second coffee product having a second density, a second usage indicia associated therewith the second coffee package; and a second package principle indicia having associated therewith the second package; c. shelving the first and second coffee package such that both first and second coffee package and the first and second usage indicia are observable by the consumer; The first density of the first coffee package and the second density of the second coffee package can be different.

1 . A method of displaying an array of coffee products to a consumer, the method comprising the steps of:
 a. providing a first coffee package comprising
 i. a first coffee product comprising a first density; 
 ii. a first usage indicia associated therewith said first coffee package; 
 iii. a first package principle indicia having associated therewith said first package; 
   b. providing a second coffee package comprising
 ii. a second coffee product comprising a second density; 
 iii. a second usage indicia associated therewith said second coffee package; 
 iv. a second package principle indicia having associated therewith said second package; 
   c. shelving the first and second coffee package such that both first and second coffee package and the first and second usage indicia are observable by the consumer;   d. wherein said first package principle indicia and said second package principle indicia are the same; and   e. wherein said first density of said first coffee package and said second density of said second coffee package are different.   
     
     
         2 . The method of  claim 1  wherein said first coffee package comprises a first coffee package lesser indicia and said second coffee package comprises a second coffee package lesser indicia, wherein said first coffee package lesser indicia and said second coffee package lesser indicia are different. 
     
     
         3 . The method of  claim 2  wherein said first coffee package lesser indicia is a first flavor and said second coffee package lesser indicia is a second flavor, wherein said first flavor and said second flavor are different. 
     
     
         4 . The method of  claim 1  wherein said first density is from about 0.1873 g/cc to about 0.2718 g/cc bulk density. 
     
     
         5 . The method of  claim 1  wherein said second density is from about 0.28 g/cc to about 0.45 g/cc bulk density. 
     
     
         6 . The method of  claim 1  wherein said first density is from about 0.1873 g/cc to about 0.2718 g/cc bulk density and said second density is from about 0.28 g/cc to about 0.45 g/cc bulk density. 
     
     
         7 . The method of  claim 1  wherein said second density is from about 0.46 g/cc to about 1.05 g/cc tamped density. 
     
     
         8 . The method of  claim 1  wherein said first density is from about 0.1873 g/cc to about 0.2718 g/cc bulk density and said second density is from about 0.8 g/cc to about 1.05 g/cc tamped density. 
     
     
         9 . The method of  claim 1  wherein said usage indicia is a measure of cups provided in a product. 
     
     
         10 . The method of  claim 1  wherein said second package principle indicia is a company name. 
     
     
         11 . The method of  claim 1  wherein said first coffee package and said second coffee package further comprise a discontinuous element. 
     
     
         12 . The method of  claim 11  wherein said discontinuous element is a flavor.