Oral care package and arrangements thereof

Abstract

An array of oral care packages is disclosed. The array includes a first group of display packages and a second group of display packages. Each display package of the first group is for a distinct oral care product, and each of the display packages of the first group have a first package characteristic and a logo. Each of the display packages of the second group include the logo and a second package characteristic distinct from the first package characteristic, and the display packages of the second group do not include the first package characteristic.

1 . An array of oral care packages, comprising:
 a first group comprising a plurality of display packages, wherein each display package of said first group is for a distinct oral care product and wherein each of said display packages of said first group comprises a first package characteristic and a logo;   a second group comprising a plurality of display packages, wherein each display package of said second group is for a distinct oral care product and wherein each of said display packages of said second group comprises said logo and a second package characteristic distinct from said first package characteristic and wherein said display packages of said second group do not comprise said first package characteristic;   optionally, a third group comprising a plurality of display packages, wherein each display package of said third group is for a distinct oral care product and wherein each of said display packages of said third group comprises said logo and a third package characteristic distinct from said first and second package characteristics and wherein said display packages of said third group do not comprise said first and second package characteristics;   optionally, a fourth group comprising a plurality of display packages, wherein each display package of said fourth group is for a distinct oral care product and wherein each of said display packages of said fourth group comprises said logo and a fourth package characteristic distinct from said first, second, and third package characteristics and wherein said display packages of said fourth group do not comprise said first, second, and third package characteristics;   optionally, a fifth group comprising a plurality of display packages, wherein each display package of said fifth group is for a distinct oral care product and wherein each of said display packages of said fifth group comprises said logo and a fifth package characteristic distinct from said first, second, third, and fourth package characteristics and wherein said display packages of said fifth group do not comprise said first, second, third, and fourth package characteristics;   optionally, a sixth group comprising a plurality of display packages, wherein each display package of said sixth group is for a distinct oral care product and wherein each of said display packages of said sixth group comprises said logo and a sixth package characteristic distinct from said first, second, third, fourth, and fifth package characteristics and wherein said display packages of said sixth group do not comprise said first, second, third, fourth, and fifth package characteristics; and   wherein said first and second groups and optionally third, fourth, fifth, and sixth groups, are arranged in a store display.   
   
   
       2 . The array of oral care packages of  claim 1  wherein the first group is for basic oral care benefits and the second group is for health benefits. 
   
   
       3 . The array of oral care packages of  claim 2  wherein the third group is for enhanced oral care benefits. 
   
   
       4 . The array of oral care packages of  claim 3  wherein the fourth group is for beauty benefits. 
   
   
       5 . The array of oral care packages of  claim 2  wherein the third group is for natural oral care benefits. 
   
   
       6 . The array of oral care packages of  claim 2  wherein the third groups is for children. 
   
   
       7 . The array of oral care packages of  claim 1  wherein the first group and second group are dentifrices. 
   
   
       8 . The array of oral care packages of  claim 1  wherein the first group is a dentifrice and the second group is selected from the group consisting of toothbrushes, rinses, denture products, floss, and oral irrigators. 
   
   
       9 . The array of oral care packages of  claim 1  wherein the first group is a dentifrice, the second group is a rinse, the third group is a floss, and the fourth group is a toothbrush. 
   
   
       10 . A method of displaying of oral care products according to  claim 1 . 
   
   
       11 . A method of displaying oral care products to a consumer in a retail environment, the method comprising the steps of:
 a. providing a first packaged oral care product with a first package characteristic;   b. providing a second packaged oral care product with a second package characteristic distinct from said first package characteristic;   c. providing on each separately-packaged oral care first and second products a logo; and   d. shelving the first and second oral care products in a retail display environment such that both the first and second package characteristic and logo are observable by a consumer.