Dynamic tracking, analysis and acquisition of e-commerce advertising channels for toll-free and/or telephonic markets

Abstract

The present invention assists the critical real-time decision making required to make important decision on bidding on various customer procurement commodities in a telephonic sales market. The invention provides dynamic pricing as a function of Internet or other types of advertisement costs for the telephonic market. In a preferred embodiment, the present invention is a virtual or physical e-commerce application with an interface connected to the telephonic routing system. A tracking identifier is used with an advertisement, usually a web-based ad, and routed via the vendor to the analysis and procurement system to measure advertising channel effectiveness. A pool of bidders can analyze the tracking data for effective and bid and procure an automated or manual 1800 sales or telephonic call from a consumer based on a number of factors.

1 . A method for routing a customer call to a particular vendor comprising:
 providing a phone number to a customer, wherein said number is linked with a plurality of consumer category codes, and wherein said customer makes said customer call by dialing said phone and entering one of said plurality of consumer category codes; determining which of said plurality of consumer category codes is entered by said customer; associating said customer call with a consumer category based on which of said plurality of consumer category codes is entered; creating a consumer category database, wherein said consumer category database contains at least one vendor related with said consumer category; selecting one of said at least one vendor to produce said particular vendor, wherein said particular vendor is selected based on a bidding factor, and wherein said bidding factor comprises a bid made to a provider of said phone number; and displaying a source to said particular vendor, wherein said source provides at least some detail on how said phone number is provided to said customer.   
     
     
         2 . The method as recited in  claim 1 , wherein said bidding factor further comprises a preferred vendor status. 
     
     
         3 . The method as recited in  claim 1 , wherein said bidding factor further comprises a geographical limiter. 
     
     
         4 . The method as recited in  claim 1 , wherein said bidding factor further comprises availability of vendor in said category database. 
     
     
         5 . The method as recited in  claim 1 , wherein said bidding factor further comprises a financial range provided by said customer 
     
     
         6 . The method as recited in  claim 1 , wherein said bidding factor further comprises a keyword distinction selected by said particular vendor. 
     
     
         7 . The method as recited in  claim 2 , wherein said consumer category contains a geographical limitation parameter. 
     
     
         8 . The method as recited in  claim 7 , wherein said consumer category codes provide a geographical limitation to said geographical limitation parameter. 
     
     
         9 . The method as recited in  claim 8 , wherein said customer provides a geographical limitation to said geographical limitation parameter. 
     
     
         10 . The method as recited in  claim 1 , wherein said customer enters a plurality of said plurality of consumer category codes. 
     
     
         11 . The method as recited in  claim 1 , wherein said customer call is dialed automatically and at least one of said plurality of consumer category codes is entered automatically by said customer choosing said advertisement.