Array of paper towel products

Abstract

Paper towel products, for example paper towel products, and arrays thereof associated with non-textual indicia, such as patterns, that are psychologically matched to intensive properties of the paper towel products; processes for making such an array of paper towel products, and marketing articles associated with displaying or advertising an array of paper towel products are provided.

1 . An array of paper towel products comprising a first paper towel product comprising a first pattern that is psychologically matched to softness and a second paper towel product comprising a second pattern that is psychologically matched to an intensive property of paper towel products other than softness, wherein the first and second paper towel products are marketed by the same company. 
   
   
       2 . The array of paper towel products according to  claim 1  wherein the intensive property of paper towel products other than softness is strength. 
   
   
       3 . The array of paper towel products according to  claim 1  wherein the paper towel products are housed within paper towel product packages such that the first and second patterns are visible to a consumer. 
   
   
       4 . The array of paper towel products according to  claim 3  wherein at least one of the paper towel product packages comprises a non-textual indicia selected from the group consisting of: colors, textures, scents, character representations, character representations exhibiting an active pose, pattern, image of a pattern, emboss pattern image and mixtures thereof. 
   
   
       5 . The array of paper towel products according to  claim 4  wherein the non-textual indicia is psychologically matched to softness. 
   
   
       6 . The array of paper towel products according to  claim 3  wherein at least one of the paper towel product packages comprises textual indicia. 
   
   
       7 . The array of paper towel products according to  claim 6  wherein the textual indicia denotes softness. 
   
   
       8 . The array of paper towel products according to  claim 3  wherein the paper towel product packages comprise a common brand name. 
   
   
       9 . The array of paper towel products according to  claim 1  wherein the first paper towel product exhibits a total dry tensile strength of greater than 550 g/in. 
   
   
       10 . The array of paper towel products according to  claim 9  wherein the first paper towel product exhibits a total dry tensile strength of from about 800 g/in to about 3000 g/in. 
   
   
       11 . The array of paper towel products according to  claim 1  wherein a difference of at least 50 g/cm in total dry tensile strength exists between the first and second paper towel products. 
   
   
       12 . The array of paper towel products according to  claim 1  wherein the first paper towel product exhibits a first value of softness and the second paper towel product exhibits a second value of softness which is less than the first value. 
   
   
       13 . The array of paper towel products according to  claim 12  wherein the first value of softness of the first paper towel product is greater than about 0.3 psu than the second value of softness of the second paper towel product. 
   
   
       14 . The array of paper towel products according to  claim 1  wherein the array further comprises a third paper towel product different from the first and second paper towel products. 
   
   
       15 . The array of paper towel products according to  claim 1  wherein the third paper towel product comprises a pattern comprising geometric shapes. 
   
   
       16 . A process for making an array of paper towel products, the process comprising the steps of:
 a. producing a first paper towel product comprising a first pattern that is psychologically matched to softness;   b. producing a second paper towel product comprising a second pattern that is psychologically matched to an intensive property of paper towel products other than softness; and   c. packaging the first and second paper towel products in paper towel product packages comprising a common brand name.   
   
   
       17 . A marketing article associated with an array of paper towel products, the marketing article comprising a first pattern for a paper towel product wherein the first pattern is psychologically matched to softness and a second pattern for a paper towel product wherein the second pattern is psychologically matched to an intensive property of paper towel products other than softness.