Array of paper towel products

Abstract

An array of paper towel products, especially paper towel products, associated with non-indicia textual indicia that are psychologically matched to intensive properties of the paper towel products; processes for making such an array of paper towel products are provided, and marketing articles associated with displaying and/or advertising an array of paper towel products.

1 . An array of paper towel products comprising a first paper towel product housed within a first paper towel product package and a second paper towel product housed within a second paper towel product package, wherein the first and second paper towel products exhibit a different value of softness; and wherein the relative value of the softness of the first paper towel product compared to the second paper towel product is intuitively communicated to a consumer of paper towel products by psychologically matched non-textual indicia on the first and second packages and wherein the first and second packages comprise a common brand name. 
   
   
       2 . The array of paper towel products according to  claim 1  wherein the softness value of the first paper towel product is greater than about 0.3 psu than the softness of the second paper towel product. 
   
   
       3 . The array of paper towel products according to  claim 1  wherein psychologically different non-textual indicia are present on both the first and second paper towel product packages. 
   
   
       4 . The array of paper towel products according to  claim 1  wherein the non-textual indicia are selected from the group consisting of: colors, patterns, character, character representations exhibiting active poses and mixtures thereof. 
   
   
       5 . The array of paper towel products according to  claim 4  wherein the non-textual indicia comprise colors. 
   
   
       6 . The array of paper towel products according to  claim 1  wherein the first package comprises a color described by an L*a*b* color of 64.8, 54.9, and −4.4 and a Color Space Volume (V) of less than about 6,500. 
   
   
       7 . The array of paper towel products according to  claim 1  wherein the second package comprises a color described by an L*a*b* color of 61.7, −38.3, and 34.2 and a Color Space Volume (V) of less than about 15,000. 
   
   
       8 . The array of paper towel products according to  claim 1  wherein the array further comprises a third paper towel product housed within a third package comprising a color described by an L*a*b* color of 80.5, 14.7, and 78.4 and a Color Space Volume (V) of less than about 21,000. 
   
   
       9 . The array of paper towel products according to  claim 1  wherein the first package comprises a color described by an L*a*b* color of 64.8, 54.9, and −4.4 and a Color Space Volume (V) of less than about 6,500 and the second package comprises a color described by an L*a*b* color of 61.7, −38.3, and 34.2 and a Color Space Volume (V) of less than about 15,000. 
   
   
       10 . The array of paper towel products according to  claim 1  wherein the first package comprises a first color and the second package comprises a second color wherein the first color and second color differ from each other by a Color Space Total Difference (ΔE) of greater than about 30. 
   
   
       11 . The array of paper towel products according to  claim 1  wherein the first paper towel product exhibits a softness value greater than the softness value of the second paper towel product and the second paper towel product exhibits a greater common intensive property value of at least one other common intensive property selected from the group consisting of total dry tensile strength, absorbency, thickness and mixtures thereof than the same common intensive property value of the first paper towel product. 
   
   
       12 . The array of paper towel products according to  claim 11  wherein the at least one other common intensive property is total dry tensile strength. 
   
   
       13 . The array of paper towel products according to  claim 12  wherein a difference of at least 50 g/cm in total dry tensile strength exists between the first and second paper towel products. 
   
   
       14 . The array of paper towel products according to  claim 11  wherein the array further comprises a third paper towel product that exhibits a value for the common intensive property that is different from at least one of the values of the first and second paper towel products. 
   
   
       15 . The array of paper towel products according to  claim 1  wherein the first and second paper towel product packages comprise a common color. 
   
   
       16 . An array of paper towel products comprising a first paper towel product and a second paper towel product, wherein the first and second paper towel products exhibit a different value for a common intensive property, wherein the first paper towel product is housed within a first package comprising a first color and the second paper towel product is housed within a second package comprising a second color; wherein the relative value of the common intensive property of the first paper towel product compared to the second paper towel product is intuitively communicated to a consumer of paper towel products by psychologically matched colors on the first and second packages, and wherein the first color and the second color differ from each other by a Color Space Total Difference (ΔE) of greater than about 30. 
   
   
       17 . An array of paper towel products comprising:
 a. a first paper towel product housed within a first package; and   b. a second paper towel product housed within a second package;   wherein the first paper towel product exhibits a dominant first common intensive property and the second paper towel product exhibits a dominant second common intensive property different from the first common intensive property;   wherein the first package comprises a first non-textual indicia psychologically matched to the first common intensive property and the second package comprises a second non-textual indicia different from the first non-textual indicia psychologically matched to the second common intensive property;   wherein the first common intensive property is softness.   
   
   
       18 . A marketing article associated with an array of paper towel products, the marketing article comprises a non-textual indicia that is psychologically matched to an intensive property of one of the paper towel products within the array.