System and Method for Providing Advertisements in Connection with Tags of User-Created Content

Abstract

There is provided a system for providing advertisements in connection with tags of user-created content. The system includes: a request receiving unit configured to receive a request for user-created content from a client terminal, wherein the user-created content includes non-text information; a content reading unit configured to read the user-created content according to the received request; a tag retrieval unit configured to retrieve tags of the read user-created content; an advertisement searching unit configured to search advertisements connected to the retrieved tags; and a transmission unit configured to transmit the read user-created content and the searched advertisements to the client terminal. When using the above system, it is possible to provide advertisements having higher relevancy with the content. Further, it is possible to provide advertisements having relevancy with even the content that includes the non-text information.

1 . A system for providing advertisements in connection with tags of user-created content, comprising:
 a request receiving unit configured to receive a request for user-created content from a client terminal, wherein the user-created content includes non-text information;   a content reading unit configured to read the user-created content according to the received request;   a tag retrieval unit configured to retrieve tags of the read user-created content;   an advertisement searching unit configured to search advertisements connected to the retrieved tags; and   a transmission unit configured to transmit the read user-created content and the searched advertisements to the client terminal.   
     
     
         2 . The system of  claim 1 , wherein the tag is maintained as a separate data distinguished from a body of the user-created content. 
     
     
         3 . A system for providing advertisements in connection with tags of user-created content, comprising:
 a request-for-advertisement receiving unit configured to receive a request for advertisements related to user-created content from a client, wherein the user-created content includes non-text information;   a tag retrieval unit configured to retrieve tags of the user-created content based on the received advertisement request;   an advertisement searching unit configured to search advertisements connected to the retrieved tags; and   a transmission unit configured to transmit the searched advertisements to the client.   
     
     
         4 . The system of  claim 3 , further comprising:
 a tag information database configured to store connection information between identification information of the user-created content and the tags of the user-created content,   wherein the advertisement request includes the identification information of the user-created content, and   wherein the tag retrieval unit is configured to retrieve the tags that are connected to the identification information in the tag information database.   
     
     
         5 . The system of  claim 4 , wherein the identification information is a resource locator of the user-created content. 
     
     
         6 . The system of  claim 4 , further comprising:
 a crawling unit configured to perform crawling of the user-created content; and   a tag extraction unit configured to extract tags by analyzing the crawled user-created content and to store result of the extraction in the tag information database.   
     
     
         7 . The system of  claim 3 , wherein the advertisement request includes the tags of the user-created content, and
 wherein the tag retrieval unit is configured to extract the tags from the advertisement request.   
     
     
         8 . The system of  claim 1 , wherein the tags include system tags. 
     
     
         9 . The system of  claim 1 , further comprising:
 an advertisement database configured to store connection information between the tags and the advertisements,   wherein the advertisement searching unit includes:   a database interface unit configured to provide the retrieved tags to the advertisement database and to receive information of the advertisements connected to the tags from the advertisement database.   
     
     
         10 . The system of  claim 1 , further comprising:
 an advertisement statistic server configured to calculate a statistic related to providing of the advertisements.   
     
     
         11 . The system of  claim 10 , further comprising:
 a retrieval-information transmission unit configured to transmit information of the retrieved tags to the advertisement statistic server,   wherein the advertisement statistic server includes:   a retrieval-information receiving unit configured to receive the tag-retrieval information transmitted from the retrieval-information transmission unit;   a retrieval-information recording unit configured to record the tag-retrieval information received at the retrieval-information receiving unit; and   a statistic calculation unit configured to calculate a tag-exposure statistic based on the records recorded by the retrieval-information recording unit.   
     
     
         12 . The system of  claim 11 , further comprising:
 a price assessment unit configured to assess prices of the advertisements connected to the tags based on the calculated statistic.   
     
     
         13 . The system of  claim 10 , further comprising:
 a provided-advertisement-information transmission unit configured to transmit information of the provided advertisements to the advertisement statistic server,   wherein the advertisement statistic server includes:   a provided-advertisement-information receiving unit configured to receive the provided-advertisement information transmitted from the provided-advertisement-information transmission unit;   a provided-advertisement-information recording unit configured to record the provided-advertisement information received at the provided-advertisement-information receiving unit;   a statistic calculation unit configured to calculate a statistic of the provided advertisements based on the records recorded by the provided-advertisement-information recording unit; and   a compensation assessment unit configured to assess compensation for providing the advertisements based on the calculated provided-advertisement statistic.   
     
     
         14 . The system of  claim 1 , wherein the transmission unit includes:
 a merging unit configured to merge the read user-created content and the searched advertisements.   
     
     
         15 . A client terminal configured to receive advertisements connected to tags of user-created content, comprising:
 a content requesting unit configured to request for user-created content to a first server, wherein the user-created content includes non-text information;   a content receiving unit configured to receive the requested user-created content;   an advertisement requesting unit configured to request for advertisements related to the received user-created content to a second server; and   an advertisement receiving unit configured to receive the advertisements related to the user-created content.   
     
     
         16 . The client terminal of  claim 15 , further comprising:
 a content analysis unit configured to extract identification information of the received user-created content,   wherein the request for the advertisements includes the extracted identification information.   
     
     
         17 . The client terminal of  claim 16 , wherein the identification information is a resource locator of the user-created content. 
     
     
         18 . A method of providing advertisements in connection with tags of user-created content, comprising:
 receiving a request for user-created content from a client terminal, wherein the user-created content includes non-text information;   retrieving tags of the requested user-created content;   searching advertisements connected to the retrieved tags; and   providing the searched advertisements to the client terminal.   
     
     
         19 . The method of  claim 18 , wherein the tag is maintained as a separate data distinguished from content of the user-created content. 
     
     
         20 . A method of providing advertisements in connection with tags of user-created content, comprising:
 receiving a request for advertisements related to user-created content from a client, wherein the user-created content includes non-text information;   retrieving tags of the user-created content based on the received advertisement request;   searching advertisements connected to the retrieved tags; and   providing the searched advertisements to the client.   
     
     
         21 . The method of  claim 20 , wherein the advertisement request includes identification information of the user-created content, and
 wherein the tag-retrieving step retrieves the tags based on the identification information of the user-created content.   
     
     
         22 . The method of  claim 21 , wherein the identification information is a resource locator of the user-created content. 
     
     
         23 . The method of  claim 20  wherein the tags include system tags. 
     
     
         24 . The method of  claim 20  further comprising:
 recording information of the retrieved tags; and   calculating a tag-exposure statistic based on the tag-retrieval records.   
     
     
         25 . The method of  claim 24 , further comprising:
 assessing prices of the advertisements connected to the tags, based on the calculated tag-exposure statistic.   
     
     
         26 . The method of  claim 20  further comprising:
 recording information of the provided advertisements;   calculating a provided-advertisement statistic based on the records of the provided advertisements; and   assessing compensation for providing the advertisements, based on the calculated advertisement-provision statistic.   
     
     
         27 . The method of  claim 18  further comprising:
 merging the requested user-created content and the searched advertisements.   
     
     
         28 . The method of  claim 27 , wherein the merging step includes:
 putting the requested user-created content and the searched advertisements together into one file.   
     
     
         29 . Logic encoded in one or more tangible media for execution and when executed operable to cause the one or more processors to:
 receive a request for user-created content from a client terminal, wherein the user-created content includes non-text information;   retrieve tags of the requested user-created content;   search advertisements connected to the retrieved tags; and   provide the searched advertisements to the client terminal.