Methods of Providing Consumers with a Recognizable Nutritional Identifier

Abstract

Methods for providing consumers with nutritional value information of a food product include developing threshold criteria related to nutritional value information, selecting food products satisfying all of the threshold criteria, applying a distinctive logo to the selected food products, and distributing and displaying the food products with the distinctive logo. Other methods of developing threshold criteria include developing criteria for food products with at least one ingredient having an efficacious effect and developing criteria for food products having a minimum reduction of nutritionally negative food components. Analysis of whether food products satisfy all applicable criteria may be automated in a data processing system.

1 . A method for providing consumers with nutritional value information, comprising the steps of:
 applying a distinctive logo to a packaging of a beverage selected from among the beverages of a company and containing a minimum reduction of at least 25 weight percent in at least one nutritionally negative component selected from the group consisting of sugar, sodium, total calories and combinations thereof, compared to a beverage formulated with a traditional level of the nutritionally negative component; and   distributing the beverage containing the distinctive logo to consumers, the distinctive logo being visible to the consumers.   
   
   
       2 . The method of  claim 1  wherein the packaging of the beverage includes a cap. 
   
   
       3 . The method of  claim 2  wherein the distinctive logo is applied to the cap. 
   
   
       4 . The method of  claim 3  wherein the distinctive logo is a color. 
   
   
       5 . The method of  claim 1  wherein the packaging of the beverage includes a label. 
   
   
       6 . The method of  claim 5  wherein the distinctive logo is applied to the label. 
   
   
       7 . The method of  claim 6  wherein the distinctive logo is a color. 
   
   
       8 . The method of  claim 1  wherein the distinctive logo is a color. 
   
   
       9 . The method of  claim 1  wherein the packaging of the beverage includes a label and a cap. 
   
   
       10 . The method of  claim 9  wherein the distinctive logo is a color and is applied to the label and the cap. 
   
   
       11 . A method for providing consumers with nutritional value information, the method comprising the steps of:
 applying a distinctive logo to a packaging of a beverage selected from among the beverages of a company and containing at least one nutritional ingredient, the nutritional ingredient selected from the group consisting of a fortified ingredient and an ingredient naturally present in the food product, the at least one nutritional ingredient proved to be efficacious in delivering a functional benefit when ingested; and   distributing the beverage containing the distinctive logo to consumers, the distinctive logo being visible to the consumers.   
   
   
       12 . The method of  claim 11  wherein the packaging of the beverage includes a cap. 
   
   
       13 . The method of  claim 12  wherein the distinctive logo is applied to the cap. 
   
   
       14 . The method of  claim 13  wherein the distinctive logo is a color. 
   
   
       15 . The method of  claim 11  wherein the packaging of the beverage includes a label. 
   
   
       16 . The method of  claim 15  wherein the distinctive logo is applied to the label. 
   
   
       17 . The method of  claim 16  wherein the distinctive logo is a color. 
   
   
       18 . The method of  claim 11  wherein the distinctive logo is a color. 
   
   
       19 . The method of  claim 11  wherein the packaging of the beverage includes a label and a cap. 
   
   
       20 . The method of  claim 19  wherein the distinctive logo is a color and is applied to the label and the cap. 
   
   
       21 . The method of  claim 11  wherein the fortified ingredient is selected from the group consisting of vitamins, minerals, fiber, protein, and combinations thereof.