Broadcast response system

Abstract

A broadcast response system provides, e.g., a radio broadcast listener with the ability to obtain media content such as music or speech while listening to the radio. The user can respond to items in the radio broadcast such as advertisements, fund raising drives, or interactive listener polls during the broadcast. Data such as song title and artist, author or publisher and the IP address for the location where the digital version of the content is stored, can be transmitted using, e.g., the RBDS/RDS data stream. A reference number representing song title and artist, author or publisher and the IP address for the location where the digital version of the content is stored can also be employed for ease of implementation. This reference number can reside in a lookup table to be accessed by broadcast response server.

1 . A method of generating enhanced radio content, comprising:
 accessing a play list of a radio station;   collecting information for use in a media play campaign for the radio station, the collected information specifying a selection of receiving devices and one or more formats of the enhanced radio content for radio broadcast based on a broadcast type accessible by the selected receiving devices;   generating a radio data system (RDS) data feed based on the play list and the collected information; and   dynamically distributing the data feed for transmission to the selected receiving devices through one or more of a plurality of possible distribution channels based on a broadcast type accessible by the selected receiving devices, the data feed being distributed to coincide with a signal from the radio station to the selected receiving devices.   
   
   
       2 . The method of  claim 1 , wherein dynamically distributing the data feed comprises:
 distributing the data feed to the radio station.   
   
   
       3 . The method of  claim 1 , wherein dynamically distributing the data feed comprises:
 distributing the data feed to a transmitter associated with the radio station.   
   
   
       4 . The method of  claim 1 , wherein the radio station is an FM radio station. 
   
   
       5 . The method of  claim 1 , wherein the information comprises at least one of news data, advertising content, and a content selection information. 
   
   
       6 . The method of  claim 5 , wherein the content selection information comprises at least one of a time to play content, a location of the content, and a number of times to copy content. 
   
   
       7 . The method of  claim 1 , wherein the information is specified in a form of at least one of visual data, voice data, and text data. 
   
   
       8 . The method of  claim 7 , wherein the information comprises at least one of advertising content and a content selection information. 
   
   
       9 . The method of  claim 8 , wherein the content selection information comprises at least one of a time to play content, a location of the content, and a number of times to copy content. 
   
   
       10 . The method of  claim 1 , wherein the data feed comprises text data. 
   
   
       11 . The method of  claim 1 , wherein the broadcast type accessible by the selected receiving devices includes at least one selected from a group consisting of one or more of the following: analog FM radio, IBOC radio, AM radio, internet, and cell phone signal. 
   
   
       12 . The method of  claim 1 , wherein one or more formats of the enhanced radio content for radio broadcast are in accordance with a communications protocol for the broadcast type accessible by the selected receiving devices. 
   
   
       13 . The method of  claim 1 , wherein one or more formats of the enhanced radio content for radio broadcast are in accordance with bandwidth limitations for the broadcast type accessible by the selected receiving devices. 
   
   
       14 . A system for generating enhanced radio content, comprising:
 a collection module arranged to receive input information and a play list of a radio station, the information including a selection of receiving devices and one or more formats of the enhanced radio content for radio broadcast based on a broadcast type accessible by the selected receiving devices,   wherein the collection module is further arranged to generate a radio data system (RDS) data feed based on the play list and the information, the data feed representing at least part of an RDS campaign for the radio station, and   wherein the collection module is further arranged to dynamically distribute the data feed for transmission to selected RDS receiving devices through one or more of a plurality of possible distribution channels based on a broadcast type accessible by the RDS receiving devices, the data feed being distributed to coincide with a signal broadcast from the radio station to the RDS receiving devices.   
   
   
       15 . The system of  claim 14 , wherein the collection module is further arranged to distribute the data feed to the radio station. 
   
   
       16 . The system of  claim 14 , wherein the collection module is further arranged to distribute the data feed to a transmitter associated with the radio station. 
   
   
       17 . The system of  claim 14 , wherein the information comprises at least one of news data and live events. 
   
   
       18 . The system of  claim 14 , wherein the information is specified in a form of at least one of visual data, voice data, and text data. 
   
   
       19 . The system of  claim 14 , wherein the data feed comprises text data. 
   
   
       20 . The system of  claim 14 , wherein the broadcast type accessible by the selected receiving devices includes at least one selected from a group consisting of one or more of the following: analog FM radio, IBOC radio, AM radio, internet, and cell phone signal. 
   
   
       21 . The system of  claim 14 , wherein one or more formats of the enhanced radio content for radio broadcast are in accordance with a communications protocol for the broadcast type accessible by the selected receiving devices. 
   
   
       22 . The system of  claim 14 , wherein one or more formats of the enhanced radio content for radio broadcast are in accordance with bandwidth limitations for the broadcast type accessible by the selected receiving devices. 
   
   
       23 . A method of generating enhanced radio content, comprising:
 accessing a play list of a radio station;   collecting information for use in an advertisement campaign for the radio station, the collected information specifying a set of receiving devices and one or more formats of the radio content for radio broadcast based on a broadcast type accessible by the set of receiving devices;   generating a radio data system (RDS) data feed based on the play list and the collected information; and   distributing the data feed for transmission to the set of receiving devices through one or more of a plurality of possible radio services based on a broadcast type accessible by the set of receiving devices, the data feed being distributed to coincide with a signal from the radio station to the set of receiving devices.   
   
   
       24 . A system for generating enhanced radio content, comprising:
 a radio station module arranged to receive input information and a play list of a radio station, the information including a set of receiving devices and one or more formats of the enhanced radio content for radio broadcast based on a broadcast type accessible by the set of receiving devices,   wherein the radio station module is further arranged to generate a radio data system (RDS) data feed based on the play list and the information, the data feed representing at least part of an RDS campaign for the radio station, and   wherein the radio station module is further arranged to distribute the data feed for transmission to RDS receiving devices through one or more of a plurality of possible radio services based on a broadcast type accessible by the RDS receiving devices, the data feed being distributed to coincide with a signal broadcast from the radio station to the RDS receiving devices.